Funnel Vision - For Performance-Driven Agencies & Marketers

Christian Banach (Principal and Chief Growth Officer at Christian Banach) helps agencies, B2B companies, small to large, across marketing disciplines, land 6- and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services.

More than 20 years ago, Christian started his career by throwing small social events that grew into parties featuring superstars like Lady Gaga, T-Pain and Pitbull. As those grew, he started working with brands that were looking to sponsor events as part of their overall marketing strategy. 

During the pandemic Christian started his current venture. He saw a lot of agencies struggling to keep the lights on, so starting his own consulting firm was the next logical move. Now they help over a dozen clients break into enterprise accounts and close 6-7 figure contracts.

What makes breaking into enterprise accounts so incredibly difficult is that everyone is trying to get their attention through the same means. Christian recommends that you really do some original research about their audience and book that first meeting by showing that you already know what improvements would drive real outcomes for their business.

Tune into the full episode to learn how to close enterprise contracts!

HIGHLIGHTS:
0:00 Intro
0:53 Generating millions for clients
2:06 How Christian grew his first business
5:04 Original research matters!
9:35 The Christian Banach Playbook
14:25 Embrace Warm Outbound Sales


Connect with Christian - https://www.linkedin.com/in/christianbanach/
Connect with Mikael - www.linkedin.com/in/mikaeldia/

Check out Christian’s Newsletter - https://christianbanach.com/

What is Funnel Vision - For Performance-Driven Agencies & Marketers?

Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually.

We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients.

Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by successful agency owners and performance marketers in a 20 minute format.

Aside from their unique topic of the day, our guests always answer one big question:

What is your best growth tactic?

For more content, check out our YouTube page, newsletter or connect with Mikael Dia on LinkedIn!