188: KP — Building an Authentic Personal Brand

Show Notes

KP talks about building in public, sharing your journey, and becoming a respected community member.

Today, I’m talking to KP — the build-in-public guy. KP has been a pillar of the indie hacker community, and we talk about how to involve yourself, empower others, and eventually build a community around your personal brand and the things you care about. Here’s KP.

00:00:00 KP’s founder hotline
00:04:32 The struggle beneath success
00:12:11 The connection between teacher and student
00:16:26 Sharing what you know
00:19:18 The importance of staying in the community
00:23:28 Serial entrepreneurship is severely misunderstood
00:29:46 An iterative approach to learning
00:33:38 Removing yourself from your ask
00:37:14 Sales and trust
00:42:21 The fear of losing your market
00:49:23 The importance of having a mindset of “I’m not the XYZ guy”
00:55:12 Quality doesn't matter as much as we think


- Building an Authentic Personal Brand with KP
- Find your Following, my Twitter course — now including Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire. 

You can also watch this episode as a video on YouTube.

Creators & Guests

Host

Arvid Kahl

Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.

Guest

KP

The "Build In Public" Guy. Founder/CEO of Build In Public Studio. I help founders fall in love w/ building in public & grow their biz. Prev: @DayOneD1 @beondeck

What is The Bootstrapped Founder?

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.