The Floral CEO

Objections come in all shapes and sizes and sometimes it might not be a plain objection from you couple- it might be your objection.  I want to talk about some objections I have heard from my couples, myself as my business has evolved, and what I have heard from coaching clients and fellow florists.  Often reframing the objection and showing another perspectives can help lead the client.  But you also need to define to yourself if this objection on their or your part come up if there is a hard line of something you are not willing to do.

One of my biggest personal objection when someone says they want to use bridesmaids bouquets as centerpieces.  When I hear this- It makes me scream inside my head- NO!!!  But that probably wouldn't lead the conversation in a good direction so then I do my first step and ask a clarifying question to make sure I heard and understood what they said correctly.  - Clarifying question- Just to make sure I understand what you are wanting to do- you are wanting to repurpose the bridesmaids bouquets and use them as centerpiece?  Then they likely will save yes.  I then help validate their idea to save money is a good one- so you acknowledge it was a good thought but....let me share some of the things that has happened with some of my other weddings when doing this very thing- bouquet didn't make it because bridesmaid forgot, bouquet was laid on its side and left in the sun and was brown and burnt., The flowers were out of water for 5 hours and were seriously drooping.  Then suggest usage in a place that could be enhanced by the flowers but not be the only thing on it so the condition is a little less important.  Offer budget centerpiece ideas, talk about the stress of worrying if they get there and talk about is $400 worth the stress, running around, making the head table not look as fabulous and potentially someone having a centerpiece with dead flowers.

I want all tall centerpieces- this is often a bad idea because it is not the best look.  I then pull up some photos and show them how your eye travels across the room and it travels flat with all tall.  You could show them examples just using vases of how you look at it.

Here are some additional questions I cover-

I would like you to do the personals and Aunt Karen is going to do the centerpieces-Your bid is higher than another florist's- will you match it?Why are wedding flowers so expensive?
Why are trader joe's flowers so much cheaper
Will you take another event on that day?

What is The Floral CEO?

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events

Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

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