Business Mojo and Margaritas

The marketing landscape is littered with sleazy, man-ick-ulative tools & tactics. As a result, small businesses with soul are turning away from marketing completely, doing a massive disservice to the audience who needs them. Rachael teaches us a surprising trick to taking the stuff you HATE about marketing and turning it into epic, hilarious content your audience loves and positions you as the expert you are. In this episode you'll learn:

- Why trying to discover your ""niche"" is the wrong approach
- How to create your marketing “alter ego” to inspire content that brings laughs AND conversions
- The 6 questions to ask yourself before you create another piece of content

Rachael Kay Albers Bio:

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.

When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show.

Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away.

Main website: http://www.rkaink.com/
Awkward Marketing: http://www.awkwardmarketing.com/
Giveaway: http://www.rkaink.com/niche/

FB: http://www.facebook.com/rkaink
Insta: http://www.instagram.com/rkaink/
YT: http://www.youtube.com/rkaink/

Show Notes

You’ve landed on my beloved Business Mojo and Margaritas podcast!  At the time of this episode re-publishing the podcast is “retired” but I couldn’t keep this sheer gold under wraps.  
 
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What is Business Mojo and Margaritas?

Welcome to the Business Mojo and Margaritas podcast! This peppy little podcast holds a special place in my heart and talks all things online business for female entrepreneurs in 20 minutes or less. We talk strategy, visibility, marketing, confidence, social media, and so much more! If you are looking for something more than just the same old systems and structures in business, this is the place for you. Innovation is my love language! Hey, I'm Suzanne the proud founder of SuzPro Innovations and I serve online businesses by helping with their marketing strategy, women who seek support and community, and the HR/People Ops Community. Settle into your comfy seat and grab that notebook. Let's get some knowledge droppin'!