Dear Frannie: Franchise Growth, Leadership and Scaling Advice

Signing the wrong franchisee rarely looks like a mistake at the time. That's what makes it so costly.

In this episode, Katherine LeBlanc and James Vitrano break down how to build franchise selection standards that actually hold — even under growth pressure.

They debate brokers vs. in-house franchise sales, dig into persona development, the MUMBO trap, the corporate refugee red flag, and what grit actually looks like in a candidate before they're operating.

This is the real conversation behind the FDD. The one that determines whether your next signed agreement becomes your next great franchisee — or your next problem.

🎙️ Hosted by Katherine LeBlanc and James Vitrano 🎧 Produced by My Podcast Host — the podcast platform built for franchising. Visit mypodcasthost.com

What is Dear Frannie: Franchise Growth, Leadership and Scaling Advice?

Dear Frannie is the franchise advice column you didn't know you needed. Hosted by Katherine LeBlanc, Fractional CMO, and James Vitrano, Franchise Operator, each episode tackles one real question franchisors are quietly wrestling with - from franchisee adoption and growth friction to leadership blind spots and operational scale.

No panels. No keynote speak. No fluff. Just two people who've been inside franchise systems answering the questions brand leaders are afraid to ask out loud.

If you're a franchisor navigating the messy middle of scale - this show was made for you.

New episodes drop bi-weekly. Subscribe so you don't miss the next one.