Taking Flight: The Entrepreneurs Journey Podcast

Today’s guest is a marketing strategist, entrepreneur, author, and podcast host! Please welcome to the show Casey Cheshire, Founder & Chief Evangelist of Ringmaster Conversational Marketing. Casey joins host Sarah Tourville to share how Ringmaster prioritizes company culture, establishes authentic connections with clients, and how his own passion for podcasting was accidentally discovered and led to the founding of the company. It’s a fantastic episode you don’t want to miss!
 
Takeaways:
  • Casey learned that his first flight was all about passion. Not giving much attention to the logical side, he realized he was burning the candle, but it didn't feel like it. This is where, accidentally, he found his passion, which led to starting the company.
  • Ringmaster strives to grow their team to where members feel like partners. During the hiring process, the company’s vision is shared with potential candidates. If it resonates with them, great! If not, then it’s not the right fit. The company looks for passionate individuals that are just as excited about the mission and vision as they are. 
  • After more than a decade in marketing automation, Casey’s recognized the need to reassess its impact and understanding of clients. Marketers often become obscured by technology, losing sight of serving real people, and reducing them to mere data points.
  • Ringmaster is committed to forging deeper connections with customers by understanding their needs and challenges. The motivation comes from Casey’s experience, where he had to launch his podcast without expert guidance, resulting in extensive trial and error.
  • It is important to empower entrepreneur visionaries to realize their vision by connecting them with their existing customers. This vital connection often goes unnoticed in sales materials, but plays a significant role in bridging the gap and will help ensure authentic engagement.
  • Ringmaster helps clients connect with their dream clients through podcast interviews, fostering genuine connections, and valuable exposure. This aligns with the company's mission, making podcasting a powerful tool for business development.

Quote of the Show:
  • “Our company’s core purpose is to foster meaningful human connections.” - Casey Cheshire

Links:

Ways To Tune In:

Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Creators and Guests

Host
Sarah Tourville
Sarah Tourville is the CEO and founder of Media Frenzy Global along with being the Communications Co-Board Chair of the Atlanta Chapter of the Entrepreneurs’ Organization and an Advisory Board Member of the Metro Atlanta Chamber.
Producer
Bekah Chenel

What is Taking Flight: The Entrepreneurs Journey Podcast?

Embark on a journey of entrepreneurial discovery with Sarah Tourville, the Communications Board Chair of the Atlanta Chapter Entrepreneur's Organization. In this podcast, Sarah engages in heartfelt conversations with guests from EO Atlanta. Guests share their “First Flight Chronicles" and capture the pivotal moments when they took their initial leap, providing listeners with an intimate look into the challenges and triumphs of the startup world. Join us for a bi-weekly dose on Wednesday’s for an inspiring exploration into the essence of entrepreneurship. This show is proudly sponsored by EO Atlanta.