Eddie Shleyner is a prolific writer and marketer.
As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion. After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a full-fledged business, a leap backed by consistent growth and acclaim within the content marketing industry.
But what makes Eddie a fascinating guest isn’t just his career path, but his thoughtful approach to the common adversities that creators face — from creative burnout to plagiarism. Eddie's commitment to quality over quantity and his dedication to maintaining his unique voice despite the rise and fall of trends and the AI “takeover” is inspiring. And the results speak for themselves.
In this episode Eddie shares:
- How to address plagiarism in an impactful yet tactful way (plus how to protect your work)
- How to craft compelling narratives that fuels growth, creates raving fans, and leaves readers wanting more
- The importance of balancing the creative process with personal growth
- And advice growing your business without reaching creative burnout
Jump into the conversation:
(
01:36) Meet Eddie Shleyner
(
04:05) When Eddie’s Work Was Plagiarized
(
20:31) “Can you even prevent your work from being plagiarized?”
(
46:30) Break Down Eddie’s Writing Style
(
50:07) Techniques for Better Writing
(
57:16) Eddie’s Leap from G2 to Very Good Copy
(
01:03:45) Advice to Start or Scale Your Side Hustle
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What is Reed Between the Lines?
Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.
I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.
And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.
This is Reed Between The Lines. The show for people who want to achieve phenomenal results.