The Bell Board Podcast

AI is rapidly changing billboard sales, but technology alone isn't enough. In this conversation, Kevin Gephart shares why successful out-of-home advertising starts with better sales thinking, stronger client relationships, and selling ideas instead of inventory.

Whether you're an independent billboard operator, sales manager, media executive, or advertising professional, this episode explores practical strategies for improving sales performance, leveraging AI, building better compensation plans, and helping advertisers achieve stronger marketing results.

Kevin also explains why local advertising remains one of the biggest untapped opportunities in out-of-home advertising and why operators should focus on growing the overall advertising pie—not just competing with other billboard companies.

Guest: Kevin Gephart - https://oohsalesfaster.com/

Sponsors:

Stark Capital - https://starkcapitalsolutions.com/

Selective -  https://www.selective.com/


Time Stamps / Chapters:
00:00 AI Is Changing Billboard Sales
01:00 Kevin Gephart's Background
05:14 Selling Ideas Instead of Billboard Space
10:20 Why Cold Calling Still Works
11:47 Using AI as a Sales Assistant
14:08 Why Short Advertising Campaigns Fail
18:19 Winning in Smaller Local Markets
23:22 Vendor Partnerships & Digital Opportunities
27:30 Stop Competing Only With Other Billboards
37:35 Sales Compensation & Incentives
46:06 Explaining Digital Billboards to Advertisers
53:17 Working With Advertising Agencies
01:00:08 What Has Become Harder About Selling Advertising
01:05:05 The One Mindset Shift Every Billboard Operator Needs

YouTube Tags: 
billboard advertising, billboard sales, out of home advertising, OOH advertising, billboard marketing, AI in sales, AI for advertising, digital billboards, advertising sales, sales training, Kevin Gephart, OOH Sales Faster, local advertising, media sales, billboard operator, advertising strategy, cold calling, sales management

Hashtags:

#BillboardAdvertising #OutOfHome #SalesTraining

Keywords:

billboard sales strategy
out of home advertising
OOH advertising sales
AI for sales teams
billboard sales training
digital billboard marketing
local advertising strategy
media sales coaching
cold calling techniques
advertising sales management
billboard operator tips
creative billboard advertising
sales compensation plans
AI for prospecting
Kevin Gephart interview

What is The Bell Board Podcast?

The Bell Board Podcast is the outdoor advertising industry's go-to show for candid conversations, hard-won insights, and straight talk from the people building, buying, and selling billboards. Hosted by Neil Bell — operator, developer, and guy who still can't drive past a billboard without doing math in his head — each episode goes beyond the numbers to explore the deals, the decisions, and the lessons that define a life in OOH.