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Tucker Max, bestselling author of "I Hope They Serve Beer in Hell", talks about the inspiration behind founding his new company, Book in a Box, and how they’re helping people turn ideas into books.
Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else?
Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us.
So, what’s the difference?
Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.