Planting the Seeds of Design Culture

On how to make a meaningful design-driven change in a product-focused organization.

This is our first guest episode. Long-time friend and fellow service design leader Kata Dóczi-Nagy joined Juli and the dogs for a walk on the muddy slopes of Three Border Mountain, where they talked about her approach to service design, and the organizational prototyping project where their paths converged.

The path they took:

• How an industrial design background can lead to service design leadership.
• The sustainability of manufacturing-focused product design, and climate anxiety.
• The different approaches to making lasting change - from within an organization and as an outside consultant.
• How one pioneer can change the design culture in a product company.
• Working in high-impact domains, namely, in healthcare simulation.
• The challenges of strategic design in the fuzzy front end.
• Juli + Kata's appreciation and love for the Netherlands.
• An organizational prototyping project to surf the waves of remote work, and what the company learned from it.
• And the impact of pandemics and war on businesses, organizations, and the people we're prototyping on.

Grab your headphones, and head to a green spot to walk with us!

Ps. If you want to chime in, DM us or leave a comment on our Instagram - we're @paths.puddles.products and would love your feedback!

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Creators & Guests

Host

Juli Mata

I work in product, and I come from (product-service-system) design. I focus on help linking product to business strategy these days.

Guest

Katalin Dóczi-Nagy

Kata is a service-designer, an in-house change-maker evangelizing design-driven practices. She has worked in the Netherlands and in Norway and the Netherlands for the past 10+ years.

What is Paths, Puddles, Products?

Trails to innovation: Wandering in design, development & business on foot

Welcome to the Paths, puddles, products podcast, where we explore the paths and puddles of innovation. We are a duo of international product designers with over a decade of experience working in diverse industries, and we're here to share our insights, stories, and takeaways with you.

Join us as we walk and talk about the realities of product design, debunking myths and shedding light on the good, the bad, and the ugly. We'll go beyond the buzzwords to give you a true picture of what it's really like to work in design, development, and business.

And don't forget, just like hiking, it's not just about the destination - it's about the journey. So grab your headphones and come walk with us.