WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.545 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:03.736 --> 00:00:07.090 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.227 --> 00:00:07.827 Let's go. 00:00:12.715 --> 00:00:14.785 Win number one, something to try. 00:00:15.105 --> 00:00:18.897 Do you remember that hilarious commercial from your senior year in high school? 00:00:19.217 --> 00:00:20.105 Don't tell anybody. 00:00:20.129 --> 00:00:21.545 That would be 1990 for me. 00:00:22.019 --> 00:00:22.907 /Now, back to you. 00:00:23.123 --> 00:00:25.739 You can relive the memories, the moments, the magic brought to you 00:00:25.739 --> 00:00:31.667 by your old console tv travel back in TV time with my nineties tv. 00:00:31.979 --> 00:00:34.595 My nineties TV lets you dial up your favorite channel like. 00:00:34.811 --> 00:00:36.227 Those old commercials you loved. 00:00:36.275 --> 00:00:39.491 News, sports talk shows, cartoons and more. 00:00:39.491 --> 00:00:41.099 You can choose your decade too. 00:00:41.291 --> 00:00:43.787 You can take it all the way back to the sixties, or you can fast 00:00:43.787 --> 00:00:45.251 forward to the two thousands. 00:00:45.563 --> 00:00:48.659 Nostalgia is a wonderful break from the challenge of running your own business. 00:00:48.663 --> 00:00:51.187 So take a break, but remember what your mom said. 00:00:51.355 --> 00:00:53.371 Don't waste your time sitting in front of that tv. 00:00:53.371 --> 00:00:54.475 Go outside and play. 00:00:54.979 --> 00:00:58.003 What's your favorite TV show or commercial from childhood? 00:00:58.123 --> 00:00:59.491 Here's a bit of trivia about me. 00:00:59.491 --> 00:01:02.683 When people asked me what I was going to be when I grew up, I 00:01:02.683 --> 00:01:04.267 would give this one word answer. 00:01:04.271 --> 00:01:07.213 I would say A, do you happen to know who I was? 00:01:07.501 --> 00:01:12.133 That would be the Fonze from Happy Days, which you can access on my nineties tv. 00:01:12.453 --> 00:01:15.741 I'll put a link in the show notes or go check it out at myninetiestv.com. 00:01:16.109 --> 00:01:19.249 Win number two, something a client recently asked. 00:01:19.569 --> 00:01:23.025 A client recently asked for help crafting a story for an upcoming 00:01:23.025 --> 00:01:24.177 presentation that she had. 00:01:24.489 --> 00:01:28.161 So she presented her draft of her story in front of the other members 00:01:28.165 --> 00:01:29.457 of the coaching group I was leading. 00:01:29.601 --> 00:01:34.497 And then I asked the group this question, where is the conflict in her story? 00:01:34.817 --> 00:01:36.305 A few different answers trickled in. 00:01:36.305 --> 00:01:39.713 So I asked a second question, who is the main character in this story? 00:01:40.001 --> 00:01:41.801 Well, then a small debate broke out. 00:01:42.121 --> 00:01:43.153 Here's what you need to realize. 00:01:43.153 --> 00:01:46.777 The chemical reaction between those two elements, the elements of the 00:01:46.781 --> 00:01:51.145 conflict and the main character, it's the chemical reaction between those two 00:01:51.145 --> 00:01:53.161 elements that becomes the rocket fuel. 00:01:53.193 --> 00:01:55.641 Necessary for your story to soar. 00:01:55.977 --> 00:01:58.617 So what we did is we went back and we started there. 00:01:58.833 --> 00:02:02.591 I had her clarify the main character, who is the main character in your 00:02:02.591 --> 00:02:06.839 story, and then I had her write out the answer to this question, who or 00:02:06.839 --> 00:02:10.991 what is standing in the way of your main character's goal or desire? 00:02:11.311 --> 00:02:13.759 This is one great way to craft your stories. 00:02:14.227 --> 00:02:15.235 Pick the main character. 00:02:15.523 --> 00:02:18.859 Then write out the thing standing in the way of your character 00:02:18.955 --> 00:02:20.779 achieving what he or she wants. 00:02:20.947 --> 00:02:24.619 If you'll start there, then your story will always end well. 00:02:25.075 --> 00:02:27.643 What's your best advice for crafting a powerful story? 00:02:27.647 --> 00:02:29.947 Do you have a framework or approach that you follow? 00:02:30.267 --> 00:02:31.515 I had love to hear what you use. 00:02:31.707 --> 00:02:32.787 Reach out and let me know. 00:02:32.811 --> 00:02:36.027 You can click the email in the show notes or DM me on social media. 00:02:36.347 --> 00:02:38.171 Win number three, something to think about 00:02:38.211 --> 00:02:40.995 Marketing gets most of the press coverage and buzz when it comes to 00:02:40.995 --> 00:02:45.243 growing your business, but marketing is actually a game of attention. 00:02:45.603 --> 00:02:48.843 It's about getting and keeping your audience's attention, and that gets 00:02:48.843 --> 00:02:53.715 harder and harder with every passing dopamine and inducing algorithm changed, 00:02:53.715 --> 00:02:55.491 baked into social media platforms. 00:02:55.827 --> 00:02:56.691 So here's a thought. 00:02:57.063 --> 00:03:01.335 Marketing aims at attention, but branding aims at affection. 00:03:01.655 --> 00:03:02.903 Marketing aims at attention. 00:03:03.287 --> 00:03:04.847 Branding aims at affection. 00:03:04.943 --> 00:03:08.015 If marketing is the spark that lights the candle, branding is 00:03:08.015 --> 00:03:09.623 the aroma that fills the room. 00:03:09.943 --> 00:03:11.863 Now, when it comes to your own personal business, are you 00:03:11.863 --> 00:03:13.543 better at marketing or branding? 00:03:13.543 --> 00:03:14.911 And why do you think that is? 00:03:14.911 --> 00:03:17.791 Or perhaps your're confused by the difference between the two. 00:03:18.035 --> 00:03:18.923 That's more than okay. 00:03:18.923 --> 00:03:20.315 In fact, it's very common. 00:03:20.483 --> 00:03:23.747 I'll put a link in the show notes to a little resource I have that spells out the 00:03:23.747 --> 00:03:25.619 difference between marketing and branding. 00:03:25.643 --> 00:03:26.747 So check that resource out. 00:03:27.067 --> 00:03:29.117 Win number four, something personal. 00:03:29.277 --> 00:03:33.453 I recently introduced a Yes BSS policy, not a no BSS policy. 00:03:33.621 --> 00:03:36.669 A Yes BS policy for one of my services. 00:03:37.197 --> 00:03:40.797 Having a no BSS policy has been done before, so I wanted to try something new. 00:03:41.253 --> 00:03:44.637 Here's what occurred to me and led to me creating a Yes BSS policy. 00:03:45.189 --> 00:03:48.765 I asked myself, why should I give my best price to people 00:03:48.765 --> 00:03:49.725 whom I've never worked with? 00:03:50.045 --> 00:03:51.509 That's what cell phone companies do, right? 00:03:51.509 --> 00:03:55.637 They put the customer of a decade on hold to get the other 00:03:55.685 --> 00:03:57.269 line, to get a new customer. 00:03:57.725 --> 00:03:59.045 Surely you felt that frustration. 00:03:59.205 --> 00:04:02.925 Cell phone company offers a great deal to a new contract, but I've 00:04:02.925 --> 00:04:06.309 been with them for 10 years and I'm paying three times as much, so I 00:04:06.309 --> 00:04:07.749 don't wanna grow my brand that way. 00:04:07.749 --> 00:04:09.573 So I came up with my Yes. 00:04:09.597 --> 00:04:11.853 B Ss SS SS policy. 00:04:11.901 --> 00:04:12.669 It goes like this. 00:04:12.861 --> 00:04:14.061 My best stuff. 00:04:14.157 --> 00:04:16.557 That's the first BSS at my best sales price. 00:04:16.561 --> 00:04:18.957 That's the second BSS for my best supporters. 00:04:18.957 --> 00:04:20.541 That's the third bss, my yes. 00:04:20.565 --> 00:04:22.293 B SS S S policy. 00:04:22.509 --> 00:04:26.397 My best stuff at my best sales price for my best supporters. 00:04:26.717 --> 00:04:29.885 The question is this, why should a stranger get the best deal for 00:04:29.885 --> 00:04:31.805 me while a friend gets the shaft? 00:04:32.125 --> 00:04:32.725 So what about you? 00:04:32.729 --> 00:04:35.341 How do you deal with the temptation all of us face to go get the new 00:04:35.341 --> 00:04:39.373 lead and ignore the best supporters we have our current clients. 00:04:39.541 --> 00:04:41.029 Am I the only one who struggles with that? 00:04:41.437 --> 00:04:41.941 Let me know. 00:04:44.158 --> 00:04:46.798 Thanks for joining me on this episode of the brand Brand ed bullet. 00:04:47.134 --> 00:04:47.686 Good news. 00:04:47.710 --> 00:04:49.606 You don't have to scroll through the show notes to find 00:04:49.606 --> 00:04:50.686 the links to any of the apps. 00:04:50.710 --> 00:04:51.598 apps or other wins. 00:04:51.598 --> 00:04:52.630 mentioned in this episode. 00:04:53.086 --> 00:04:55.342 Instead, just hop on my email list and you can get these 00:04:55.342 --> 00:04:57.094 four wins right in your inbox. 00:04:57.454 --> 00:05:00.262 Just go to Robbyf.com/friday. 00:05:00.390 --> 00:05:03.798 That's R O B B Y F.com/friday. 00:05:03.798 --> 00:05:06.390 I'd also love your help getting this into the hands of more people. 00:05:06.486 --> 00:05:09.282 So go and leave a review on apple podcast and then share. 00:05:09.306 --> 00:05:10.746 Share this episode with somebody you love. 00:05:11.078 --> 00:05:11.774 Feel free to DM. 00:05:11.798 --> 00:05:14.750 On me on instagram and share which when was your favorite from this episode. 00:05:14.966 --> 00:05:17.342 Have a great weekend and go and build a life-giving brand.