Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Do you remember that hilarious commercial from your senior year in high school?
Don't tell anybody.
That would be 1990 for me.
/Now, back to you.
You can relive the memories, the moments, the magic brought to you
by your old console tv travel back in TV time with my nineties tv.
My nineties TV lets you dial up your favorite channel like.
Those old commercials you loved.
News, sports talk shows, cartoons and more.
You can choose your decade too.
You can take it all the way back to the sixties, or you can fast
forward to the two thousands.
Nostalgia is a wonderful break from the challenge of running your own business.
So take a break, but remember what your mom said.
Don't waste your time sitting in front of that tv.
Go outside and play.
What's your favorite TV show or commercial from childhood?
Here's a bit of trivia about me.
When people asked me what I was going to be when I grew up, I
would give this one word answer.
I would say A, do you happen to know who I was?
That would be the Fonze from Happy Days, which you can access on my nineties tv.
I'll put a link in the show notes or go check it out at myninetiestv.com.
Win number two, something a client recently asked.
A client recently asked for help crafting a story for an upcoming
presentation that she had.
So she presented her draft of her story in front of the other members
of the coaching group I was leading.
And then I asked the group this question, where is the conflict in her story?
A few different answers trickled in.
So I asked a second question, who is the main character in this story?
Well, then a small debate broke out.
Here's what you need to realize.
The chemical reaction between those two elements, the elements of the
conflict and the main character, it's the chemical reaction between those two
elements that becomes the rocket fuel.
Necessary for your story to soar.
So what we did is we went back and we started there.
I had her clarify the main character, who is the main character in your
story, and then I had her write out the answer to this question, who or
what is standing in the way of your main character's goal or desire?
This is one great way to craft your stories.
Pick the main character.
Then write out the thing standing in the way of your character
achieving what he or she wants.
If you'll start there, then your story will always end well.
What's your best advice for crafting a powerful story?
Do you have a framework or approach that you follow?
I had love to hear what you use.
Reach out and let me know.
You can click the email in the show notes or DM me on social media.
Win number three, something to think about
Marketing gets most of the press coverage and buzz when it comes to
growing your business, but marketing is actually a game of attention.
It's about getting and keeping your audience's attention, and that gets
harder and harder with every passing dopamine and inducing algorithm changed,
baked into social media platforms.
So here's a thought.
Marketing aims at attention, but branding aims at affection.
Marketing aims at attention.
Branding aims at affection.
If marketing is the spark that lights the candle, branding is
the aroma that fills the room.
Now, when it comes to your own personal business, are you
better at marketing or branding?
And why do you think that is?
Or perhaps your're confused by the difference between the two.
That's more than okay.
In fact, it's very common.
I'll put a link in the show notes to a little resource I have that spells out the
difference between marketing and branding.
So check that resource out.
Win number four, something personal.
I recently introduced a Yes BSS policy, not a no BSS policy.
A Yes BS policy for one of my services.
Having a no BSS policy has been done before, so I wanted to try something new.
Here's what occurred to me and led to me creating a Yes BSS policy.
I asked myself, why should I give my best price to people
whom I've never worked with?
That's what cell phone companies do, right?
They put the customer of a decade on hold to get the other
line, to get a new customer.
Surely you felt that frustration.
Cell phone company offers a great deal to a new contract, but I've
been with them for 10 years and I'm paying three times as much, so I
don't wanna grow my brand that way.
So I came up with my Yes.
B Ss SS SS policy.
It goes like this.
My best stuff.
That's the first BSS at my best sales price.
That's the second BSS for my best supporters.
That's the third bss, my yes.
B SS S S policy.
My best stuff at my best sales price for my best supporters.
The question is this, why should a stranger get the best deal for
me while a friend gets the shaft?
So what about you?
How do you deal with the temptation all of us face to go get the new
lead and ignore the best supporters we have our current clients.
Am I the only one who struggles with that?
Let me know.
Thanks for joining me on this episode of the brand Brand ed bullet.
Good news.
You don't have to scroll through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
On me on instagram and share which when was your favorite from this episode.
Have a great weekend and go and build a life-giving brand.