Under the Influence: Learning Marketing Strategy from Pop Culture

If you've been listening to In Good Companies for a while, you know that sometimes we like to shake things up. In this episode, we bring back a special guest, Dr Marcus Collins.

Remember Marcus? He is a culture expert, marketing professor and author of the best-selling book “For the Culture”. He joined us in a previous episode to talk about the power of culture in building business strategy. If you haven’t listened to it yet, you should check it out!

Marcus is an inspiring speaker, and he had a depth of knowledge to share on culture. So today, he is back in for more. In this bonus episode, Marcus pulls back the curtain on influential strategies we can find in pop culture, every day! 

Marcus looks back on his background in the music industry and shares what he has learned from influential personalities like Beyoncé, or Taylor Swift. Together, we dive further into the makeup of fandoms, to understand the power of community-building. 

So once more, join Patrick and Marcus in conversation, and remember: we are all influential! 

Highlights:

• A refresher: why culture matters in business (1:43)
• Marcus’s background in the music industry (2:43)
• The power of fandom (5:23)
• Are influencers actually influential? (8:54)
• Breaking down the Taylor Swift effect (10:57)

Links:

• Cadence Bank Website
• Cadence Bank Twitter
• Cadence Bank LinkedIn
• Marcus Collins Website
• Marcus Collins Twitter
• Marcus Collins LinkedIn
• Marcus Collins Instagram
• Marcus Collins’s book - “For the Culture”

If you have questions about the show or topics you'd like discussed in future episodes, email our producers, [e-mail], [e-mail], or [e-mail].

What is In Good Companies?

Starting and running a business or managing one isn’t for the faint of heart. You’re balancing internal and external forces in a continually changing landscape. You’re building strategies, and banking on the future – no matter what it holds. This is where Cadence Bank’s In Good Companies comes in. We share our wealth of knowledge, and insights from noted industry experts, to guide you through the forces shaping business today.

We’re back for Season 6, and this time, we’re setting our sights on the future of work. We’re asking the big questions, like:

What will your career look like in 2030? Or 2050, even?
How is ESG shaping the future of companies?
And how can we leverage AI to our advantage?

We bring together experts from across the board, from Silicon Valley to multinationals like EY, to help you stay on the cutting edge of business. And we get to know those who are building the future of our companies; because at Cadence Bank, we want to hear the human side of every success story.

Hosting our stellar range of guests this season is our new host, Ari Marin. He is a Cadence Bank Senior Vice President and family enterprise advisor, whose specialty is consulting with family-owned and small businesses. Ari’s idea of “good company” is being around creative, insightful people with unique and inspirational stories. For Season 6, he brings in his curiosity and ambition to In Good Companies, to lead discussions with our guests, and bring listeners across the U.S. all the information they need, in one place, in under 30 minutes.

Ready to launch into the future? Then join us!