Few people understand like Scott Grove the importance and impact the growing field of marketing operations can have on a business. Scott is a marketing, technology, and operations thought-leader with over 20 years of experience at brands like Expedia, GoDaddy, Zillow, and now Heap. In this episode, we chat about how marketing operations can (and should) fundamentally improve how a business communicates with their customers and what kind of mindset someone looking to break into the field needs to be successful.
What is IN GEAR: Conversations with Marketing + Technology Leaders?
IN GEAR is a podcast about marketing, marketing technology, and really anything else that comes up in conversation. Produced by MessageGears and hosted by Will Devlin, IN GEAR features fun and interesting conversations with marketers and technology leaders.