Welcome to Trillion Dollar Ads! In this podcast, we discuss the top trends and challenges facing the advertising industry, especially from an Asia Pacific standpoint.
For example:
- Digital advertising will be a trillion dollar industry by 2028. What are the trends leading up to it? How should marketers adapt?
- Retail media has already crossed $200 billion in revenues, and we are seeing more and more retailers building their retail media platforms. Will it displace other ad formats?
- There is a lot of scrutiny and pushback around privacy, especially towards Big Tech, who manage much of the ad spend. Will we see the emergence of multiple IDs? Will we see more data collaboration? Will we see more publishers investing in first party data and creating seller-defined audiences?
- How do we measure cross-media reach across different screens and different formats? Will we need third-parties that measure and certify performance across channels?
- AI is changing the world in many ways. How will it impact content creation, campaign optimisation, media planning?
There is a lot to unpack. And we promise some very hard-hitting episodes with prominent speakers that might just shake your world and make you think very differently about your future.
So if you’re a digital marketer do subscribe to the Trillion Dollar Ads podcast and come back very soon!