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Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Laura Behrens Wu Co-Founder and CEO of Shippo. They are a shipping platform designed for modern Shopify brands who want to improve efficiencies while delighting their customers. Shippo helps more than 100,000 businesses get real-time shipping rates, print labels, automate international paperwork, track packages, facilitate returns and so much more. They are a multi-carrier platform that provides access to over 60 carriers and helps Shopify brands navigate the complexities of shipping so that they can achieve their highest potential.This is a great conversation about online shoppers and their shipping expectations vs the unfortunate reality of most brands. You’ll learn how to unlock your unique shipping and fulfillment superpower and win the hearts of your customers.What You Will Learn TodayWhy shipping is such a challenge for digitally native brands.The frustrations that Shopify businesses facing today when it comes to shipping.Should a Shopify brand care about shipping and the customer experience around fulfillment.What is a multi-carrier approach to shipping and why you should implement it.The long-term benefits of giving your customers constant and detailed updates on their tracking information.Links And Resources MentionedShippoShippo Shopify AppShippo Success StoriesShippo Plays Nice With Your Existing Tech Stack E-commerce Shipping Benchmarks Report - Great Read!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: FrontendToday's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform (eXP) for modern Shopify brands.If you're tuned into the ecommerce space, you've no doubt heard about "going headless", or building a "headless commerce storefront."And if you’ve gone as far as exploring headless solutions, you know there’s an incredible amount of info to wade through and to consider when making a storefront pivot.You may have heard that headless commerce means a move from "commerce-led" to a "content-led solution" or maybe you’ve heard it represents a lean toward an ‘API-first’ approach.As with any largely uncharted territory, it can be hard to work out what’s growing faster, the technology or the terminology.The great thing about headless commerce is it can get your Shopify store to load incredibly fast, eliminate the compromises when it comes to your brand's look and feel. You get full frontend control and flexibility which will help you convert more of your website visitors.Amazing brands like Groove Life, Nomad, OneBlade, and so many more, have taken their storefronts headless using the Shogun Frontend platform.You can increase your conversion rate with a less than 1-second page load and empower your ecommerce team to manage content more efficiently with Shogun Frontend, the next-generation eCommerce Experience Platform (eXP).Request a demo this week and see what Frontend can do for your Shopify brand. Check them out at getshogun.com/frontend Hosted on Acast. See acast.com/privacy for more information.
Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.
Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Laura Behrens Wu Co-Founder and CEO of Shippo. They are a shipping platform designed for modern Shopify brands who want to improve efficiencies while delighting their customers.
Shippo helps more than 100,000 businesses get real-time shipping rates, print labels, automate international paperwork, track packages, facilitate returns and so much more. They are a multi-carrier platform that provides access to over 60 carriers and helps Shopify brands navigate the complexities of shipping so that they can achieve their highest potential.
This is a great conversation about online shoppers and their shipping expectations vs the unfortunate reality of most brands. You’ll learn how to unlock your unique shipping and fulfillment superpower and win the hearts of your customers.
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
If you’re reading down here, I know the answer ;)
Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.
Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform (eXP) for modern Shopify brands.
If you're tuned into the ecommerce space, you've no doubt heard about "going headless", or building a "headless commerce storefront."
And if you’ve gone as far as exploring headless solutions, you know there’s an incredible amount of info to wade through and to consider when making a storefront pivot.
You may have heard that headless commerce means a move from "commerce-led" to a "content-led solution" or maybe you’ve heard it represents a lean toward an ‘API-first’ approach.
As with any largely uncharted territory, it can be hard to work out what’s growing faster, the technology or the terminology.
The great thing about headless commerce is it can get your Shopify store to load incredibly fast, eliminate the compromises when it comes to your brand's look and feel. You get full frontend control and flexibility which will help you convert more of your website visitors.
Amazing brands like Groove Life, Nomad, OneBlade, and so many more, have taken their storefronts headless using the Shogun Frontend platform.
You can increase your conversion rate with a less than 1-second page load and empower your ecommerce team to manage content more efficiently with Shogun Frontend, the next-generation eCommerce Experience Platform (eXP).
Request a demo this week and see what Frontend can do for your Shopify brand. Check them out at getshogun.com/frontend
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com