India's tuition republic came into the picture to fill the gaps in the education system. First and foremost: they promise to get you into the college of your dreams. That simple but powerful promise has made this a Rs 58,000 crore industry.
But there is a flip side to this. It puts traditional schools in a rather precarious position. Students start trickling out of the system after class 10. Their parents transfer them to junior colleges or schools with integrated coaching models so they can focus on cracking competitive exams.
One school has had enough of this. It's tackling attrition by taking on these coaching centres directly. The first step? Hiring 200 IITians.
Tune in.
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