#582 S2 Episode 451 - PURELY HUMAN: The Human’s Crucial Role In Evangelism And Sales

WHAT IS THE PUREST FORM OF SALES?

As Ethan Beute and Collin continue their conversation about evangelism, Ethan talks about what being human can do that a bot or AI can’t. AI is definitely helpful in the part of identifying important information but it is the human’s job still, that strengthens the connection between seller and buyer. Ethan also talks about evangelism being the purest form of sales, so stay tuned until the end of this episode of Sales Transformation.

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TRANSFORMING MOMENTS

ETHAN: FITTING INTO THE CONVERSATION

“It's not about social, it's about the groups of people, how are they talking? What are they talking about? Where do we fit in this conversation, it's something that you can't send a bot out to do.”

ETHAN: THE PUREST FORM OF SALES

“The first time I talked with Guy Kawasaki, he pulled out a line that actually comes from the first book he ever wrote, he's written 15 books. The first one was the Macintosh Way published, I think, in 1990. And he referred to evangelism as the purest form of sales.”

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