High Stakes Growth

Nick Saltarelli is the co-founder and co-CEO of Mid-Day Squares, a functional chocolate brand doing $40M in annual revenue across North America.


Expect to hear about:

– Family as Cofounders: The journey of building with his wife and brother-in-law, and why weekly therapy was non-negotiable.

– Starting with Constraints: Why they made a self-imposed rule to not use Facebooks ads in year one and still hit $1M in sales.

– Building in Public: How transparency and a commitment to authenticity shaped Mid-Day Squares’ bold content strategy.

– Securing Costco: How they relied on their fanbase to beat Costco's Road Show record in 36 days.

– Bitcoin & Cocoa: How a 700% spike in cocoa prices led Nick to start transacting directly with farmers in Bitcoin.


Find Nick on:
LinkedIn - https://www.linkedin.com/in/nick-saltarelli-063a5965/ 
Twitter/X - https://x.com/nickywonka

What is High Stakes Growth?

High Stakes Growth® takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.