Are you ready to make 2025 your year to shine? In this first solo episode of the new year, host Kendra Losee breaks down why visibility is your golden ticket to standing out in today's competitive business world.
Join Kendra as she speaks directly to busy, over 40 business owners, who have been hiding behind their businesses and clients, possibly out of fear, procrastination, or overwhelm. She shares her personal journey from feeling invisible to becoming a confident, on-camera leader. Kendra reveals the mindset shifts and practical strategies that changed her business in 2024, including the powerful benefits of leveraging video to expand your reach, build trust, and create meaningful connections.
In this episode, you'll see how taking just one small, imperfect step today can lead to monumental changes in your business this year. You'll hear about a striking survey that shows vast opportunities for those over 35—but especially for those over 55—to dominate the video space.
Listen in as Kendra emphasizes the importance of showing up authentically, and shares how the videos that resonated most with her audience were the unscripted, real moments. Using your visual, auditory, and kinesthetic senses, Kendra’s stories and actionable advice will help you feel the impact of visibility and inspire you to get started on your own journey from invisible to invincible.
This episode is packed with inspiration, humor, and practical tips to guide you toward a more confident, visible you. If you’re ready to stop hiding and start standing out, this episode is your first step.
Tune in, and let’s make 2025 the year you own your spotlight and grow your business like never before! Don't forget to subscribe, share with a friend.
Show Notes
Welcome to 2025! This year is your year to lead, connect, and grow, but here's the thing: you can't do that if you're invisible. Hi, I'm Kendra Losee, and this is the Invisible to Invincible Podcast. In today's episode, we're delving into the importance of visibility—not just as a marketing tactic, but as your key competitive edge. Whether you're dabbling in video or hiding behind your business, discover why showing up is non-negotiable this year and how it can revolutionize your business.
Highlights
[00:00:00] Introduction to 2025 and the importance of visibility
Kendra underscores the significance of showing up in the new year, emphasizing that the time for hiding is over.- [00:01:42] Reflection on 2024 accomplishments Kendra shares her journey from last year, the podcast’s growth, refining her niche, and honing her zone of genius.
- [00:02:41] The importance of action over perfection Through personal anecdotes, Kendra discusses why waiting for the perfect moment isn't practical and how imperfect action drives progress.
- [00:05:05] Demographic insights on video content creation Revealing that only 39% of people aged 35-54 and 9% aged 55+ create video content, Kendra highlights the immense opportunity for those who dare to step up.
- [00:06:59] The power of video in building trust and expanding reach Kendra explains why video is a powerful tool for scaling your personality, building trust, and making a lasting impact.
- [00:09:49] Real-life examples of impactful videos Kendra shares her experiences with casual, unpolished videos that resonate more with her audience than perfectly crafted content.
Closing Thoughts
Confidence isn't about being perfect; it's about showing up step by step. If this episode resonated with you, share it with someone who needs the push to start. Remember, your audience is waiting to hear from you. Until next time, keep showing up and owning the spotlight. You've got this!
DISCLAIMER:
This podcast is sponsored by KendraLosee.com. Some links are affiliate links which means if you buy something we may receive a small commission.
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What is Invisible to Invincible Podcast: Marketing and Branding for High Achievers?
Are you ready to go from invisible to in-demand? The Invisible to Invincible Podcast gives you the strategies you need to finally stand out.
Hosted by award-winning marketing expert, mindset coach, and author Kendra Losee, this podcast helps entrepreneurs and leaders build their visibility and attract the recognition they deserve. With over 25 years of experience growing brands, Kendra delivers simple, effective tools to help you amplify your expertise and become the go-to authority in your field.
Whether you're struggling to get noticed, hesitant to market yourself, or unsure where to start, you’ll find actionable ideas, strategies, and encouragement here. From mastering your message to building a personal brand that shines, this podcast will help you create a business you’re proud of—without the stress or overwhelm.
This podcast is for you if:
- You want to get seen and start attracting the right clients.
- You’re ready to amplify your expertise and grow your influence.
- You believe in building a business that reflects your unique genius.
Step into the spotlight and build the business you’ve always imagined. Tune in to The Invisible to Invincible Podcast and start your journey from invisible to in-demand today.
Connect with Kendra at kendralosee.com.