In this conversation, Jack Jostes explains the importance of SEO for landscape and outdoor living companies. He defines SEO as the work that helps a website show up on search engines, with a focus on Google. Jack discusses the two components of SEO: on-page SEO, which involves optimizing the content on your website, and off-page SEO, which includes factors like reviews and backlinks. He shares his personal experience of being bamboozled by SEO scams and emphasizes the need for effective communication and marketing strategies alongside SEO. Jack also provides insights on keyword research, site speed, and the cost of SEO.
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Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.