Subscription Radio

Taja Dockendorf, founder and creative director of Pulp + Wire, knows the ins and outs of creative marketing strategies. If you want your product to stand out in the online retail world, you have to give your customer not only a great product, but a great overall buying experience. Everything from advertising to the packaging to your loyalty rewards contribute to the customer’s experience with your product. On this episode of Subscription Radio, Taja and Ben talk through strategies to create loyal customers for life. Taja explains how to add value to the customer experience, grow your brand past the $5 million mark, and make the most of your metrics.

Show Topics

Design with the customer experience in mindAdd value with small surprisesKeep people interestedUtilize social mediaTrust the people you hireDon’t get too close to the processLook at the metricsLet people choose for themselvesKnow what your consumer is looking forGive people the rewards they want

Show Links

Check out Pulp + WireConnect with Taja Dockendorf on LinkedIn or TwitterCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter

Show Notes

Taja Dockendorf, founder and creative director of Pulp + Wire, knows the ins and outs of creative marketing strategies. If you want your product to stand out in the online retail world, you have to give your customer not only a great product, but a great overall buying experience. Everything from advertising to the packaging to your loyalty rewards contribute to the customer’s experience with your product. On this episode of Subscription Radio, Taja and Ben talk through strategies to create loyal customers for life. Taja explains how to add value to the customer experience, grow your brand past the $5 million mark, and make the most of your metrics.
Show Topics
  • Design with the customer experience in mind
  • Add value with small surprises
  • Keep people interested
  • Utilize social media
  • Trust the people you hire
  • Don’t get too close to the process
  • Look at the metrics
  • Let people choose for themselves
  • Know what your consumer is looking for
  • Give people the rewards they want
Show Links

What is Subscription Radio?

Ben & lead marketer of 8-figure DTC brands discuss what's (actually) working in subscription growth today..