From Free Work to Global Productized Service & Making the Perfect Video Ad: Nick Lange (#96)

Show Notes

This week, Jim chats with Nick Lange, CEO of Everpost. Nick shares his journey from making wedding videos to pay his way through college to eventually working with the largest brands in the world.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Starting a media career
• Finding your own path in business
• Working for free to establish a portfolio
• Rolling thunder approach
• Tips for cold emails
• How to attract agencies for a production company
• Pivoting from custom projects to productized service
• Deep dive into a video production service
• Tips for good video content

Resources:

• Everpost
• Eggs Tyrone
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)

 

What is The Shopify Growth Show?

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.