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Having a strong online presence is crucial for B2B success. While SEO and content marketing play vital roles in reaching potential buyers, it's important to go beyond mere optimization techniques. Building a loyal audience that actively engages with your content is the key to long-term business growth. To learn about these nuances, Josh Wagner and Justin Gray invited John Henry Scherck to the Cheat Code Podcast. According to JH, a comprehensive content strategy goes beyond traditional SEO tactics, focusing on creating unique, valuable, and relatable content that addresses the needs and interests of your target market. The effect? It turns audiences into engaged communities. In this conversation, they explore the significance of audience development, the power of social proof, and how to create a cohesive content strategy that resonates with target markets. In addition, they also talk about providing value that goes far beyond initial search intent and building an engaged audience that actively consumes and amplifies content.
Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you.
Game over.