Peers Over Beers - Community Experts Podcast

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Summary

We have been away longer than usual, but we have a doozy set of podcasts. This is the first of three, count them, three podcasts with our guest speaker Blake Ethridge. Like Netflix, we will release them all at once! Our original question posed to Blake was to understand how he executed on a super user program at Texas Instruments. However, like many of our conversations, we let the spirit run the show. The good news, we had a great hour discussion about many subjects. In this part 1 episode, we discuss how Blake drove the business need to create a super user program.

PS. This was our first "virtual" podcast and I had to do a lot of clean up. Therefore, please forgive some of the audio. :)

Show Notes

  • How did community managers find themselves in this position?
  • We discuss how Blake Ethridge cultivated some of the most active users at Texas Instruments which allowed him to show case examples of improving better customer experience (CX) through community.
  • Why modern B2B companies fail in customer experience as they move into a digital transformation.  Hint, it's a lack of a digital customer support strategy.
  • How did Blake use bottom-up customer input for product owners at TI?
  • Why do customers join communities?  Blake answers this with his experience at TI.

What is Peers Over Beers - Community Experts Podcast?

20 year Digital Experience and B2B Community Expert Michael Sandoval and 20 year Relationship Manager and B2B Community Strategist Chris Detzel are your hosts for this fun and straight shooting podcast for enterprise community managers and social media professionals. With their easy and natural inquisitive banter, your hosts will tackle hard issues facing community managers in their day-to-day struggles, and yes, over a beer. From starting new communities, digitally transforming enterprise culture, moderation, and globalization techniques are all up for discussion.