B2B Digitized Podcast

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In this episode of the B2B Digitized Podcast, you’ll be introduced to Eric Peters, Senior Growth Product Manager at HubSpot based in Boston. Eric will share his thoughts on inbound marketing and product-led growth.

Show Notes

Eric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also a member of HubSpot's LGBT Leadership Council. And he is fascinated by how people learn software, product-led growth, and tech that can change the world.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

  • Holding productive brainstorming sessions
  • Keeping content up to date
  • Planning out content creation
  • Scaling HubSpot Academy internationally
  • Solving problems for your customers
  • Teaching the fundamentals of marketing

What is B2B Digitized Podcast?

Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth.

Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace.

The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance technology.