Content, Briefly

In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall Street Journal piece, they unpack whether the surge in storytelling roles represents a genuine shift in how companies think about content — or just a cost-cutting move dressed up with a more romantic title.

Chloe brings a fresh perspective as someone who recently navigated the job market and saw these postings firsthand. They discuss how storytelling roles blur the lines between content marketing, comms, and PR, why traditional journalists are struggling to land these jobs despite having the skills, and what Matilda Sheeran calls the "processes and politics" keeping the best stories locked away inside companies. The conversation also explores how content marketing careers may be forking into two paths — the editorial-minded storyteller and the AI-powered content engineer — and what that means for anyone building a career in the space right now.

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Useful Links:

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
WSJ article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e?st=pbbhxJ&reflink=desktopwebshare_permalink
Matilda Sheeran's post on The Art of Content: https://theartofcontent.blog/2026/02/10/storytelling-is-crushing-the-content-leader/

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators and Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.