How to Charge What You’re Worth - Jake Hundley, CEO of Evergrow Marketing

Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners. 

Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone looking to become an owner. When they set up their flow, Jake and Cody picked tools that were easily scalable and repeatable, as productization was their number one priority from the start. 

Even though local lead gen is their speciality, they still reject clients outside of the landscaping and lawn care industries, as their internal processes aren’t fully fleshed out for other industries and they see no value in trying to expand their offer due to how many operational difficulties custom offers bring.

Tune into the full episode to learn how to better productize your service!

HIGHLIGHTS:
0:00 Intro
4:24 Revenue retention for seasonal businesses
5:42 You need to prioritize scalability
8:14 Different industries require different budgets
10:13 How Jake closes new business
12:41 Time is the only finite resource
15:36 The profit-first system
18:12 Jake’s growth plans


Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Jake - https://www.linkedin.com/in/jake-hundley/

What is Funnel Vision - For Performance-Driven Agencies & Marketers?

Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines.

Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage.

Here’s what to expect:
-The precise growth engine our guests are using right now
-Step-by-step breakdowns of campaigns, funnels, and systems
-The specific tools and processes behind repeatable growth

Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately.

Subscribe, tune in, and send us your feedback to [e-mail]!