Show Notes
I remember sampling at Bayley & Sage.
On the shelf were two cans.
Black.
White.
A shrilly lady, probably called Wendy (definitely eats Brie) tuttered: “what ON EARTH is that… Canned water??!! that’s IS never going to work”
Buyers thought the same.
So did friends.
So did investors.
No one though it would work.
I kinda did, too
Josh White was maniacally obsessed, even possessed, with making canned water
work and reducing plastic.
They’ve been the proverbial punching bag for so many challenger brands who are now entering the category.
Josh’s approach to brand building is TOTALLY UNIQUE
Josh is a TOTAL Legend.
Cano Water® were the proverbial punching bag for so many challenger brands who are now entering the category.
Josh is a total legend. Raw. Honest. Vulnerable.
Someone who transmogrifies "No" from headwind to tailwind
ON THE MENU:
1. The Crucial Difference between innovators and copy cats - how to lead from the front and follow your creative calling
2. The Power of Juxtaposition in branding to stand out in crowded categories
How to Be the Richest Man in the World (…and it’s not financial)
3. Why Challenger Brands need to think like Fashion brand like Gucci or Channel to truly disrupt categories
4. How Josh Hustled to get Ed Sheeran, Lewis Hamilton,Harry Styles & more celebs drinking Cano
5. How the word “No” will make you indestructible if you just keep going - Cano were the punching bag for the category
6. “Just think about today” - Lessons from Rehab for challenger food and drink founders
7. The fine art of “Open” vs “Closed” distribution (this is super smart and something I’d never heard before)
8. How Josh got his brand in front of Ricky Gervais and Won investment
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What is HUNGRY.?
HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.
We help you grow bigger, faster, stronger.
Over the last 6 years, we’ve chatted to some insane guests on the poddy:
Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,
The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco
Look, I’ll be blunt,
HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.
got what it takes?
Buckle up. Strap in.
get ready to… FEED YOUR HUNGER