Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It

Welcome to the fourth episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.

Now that you know the benchmark to aim for, it's time to do the math. In this episode, I'm breaking down real launch numbers across three different offer types to show you exactly what's possible with just 1,000 engaged subscribers.

Listen to the full episode to hear:
  • Real launch math: what 1,000 subscribers can generate with a $300 course, a $2,000 coaching offer, and a $50/month membership
  • Why 5,000 social followers is roughly what it takes to reach 1,000 email subscribers
  • Roughly how many social followers it takes to convert into 1,000 email subscribers
  • Why 1,000 of the right people will always outsell 100,000 of the wrong ones
Learn more about Gillian:

What is Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It?

Your business isn't making the money you want it to make. Maybe it's been months. Maybe it's been years. And by now you've probably started asking yourself some hard questions: Is my offer good enough? Am I just bad at sales? Is my niche too crowded? Am I even cut out for this?

Stick with me, because those probably aren't the real problem.

I'm Gillian Perkins. I've run my online business for almost 10 years (the last eight or nine profitable), grown an audience of nearly a million followers, and brought in over $2.5 million along the way. I've also spent the last seven years working with over 3,000 clients and customers, helping them build businesses that actually make money. So I've seen this problem from both sides - lived it, and helped fix it for others.

In this series, I'm walking you through exactly why your business is stuck at zero and exactly what to do about it:

Episode 1: Why your offer, your messaging, and your sales funnel probably aren't the real problem - and what's actually going on
Episode 2: The real reason your business isn't making sales (it's probably not what you think)
Episode 3: The common "fixes" people try, and why they don't actually solve the problem
Episode 4: The simple formula behind consistent, predictable revenue
Episode 5: What to prioritize to start making real money - and how to scale once you do

If your business has been stuck at zero, it's time to figure out why... and what you can do to finally start making money.