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Adilya: I truly enjoy
building a tech company.

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I can see that I can make a difference.

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I can see.

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That flame in other people's eyes
when they hear what I do and that

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they can join me to do the same.

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Because right now there is a
whole generation of Gen Z's

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who care about the planet.

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They're ready for climate action.

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It's really hard to be
sustainable on your own.

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It's a lot easier when
you can join the movement.

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Like my favorite example, would
you recycle if that wouldn't

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been picked up from a curbside?

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It's the volumes.

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When it is picked up
biweekly from your curbside.

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I mean, I can do that.

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I can handle this.

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I'm a mom of three.

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I run the startup.

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I still can do this because it's easy
for me and same for the clothing.

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Thronmax MDrill One Pro & USB Video:
Hey folks.

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And welcome to this latest
episode of the small tech podcast.

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I'm Raph co-founder of EC, the digital
product studio, building technology

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for a more sustainable future.

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And today we have another wonderful guest.

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I met her originally at Startupfest
a few weeks ago, or actually I guess

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a couple of months at this point.

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And I was just really struck by
how driven she seemed to be to.

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Reduce textile waste and have a
positive impact on the fashion industry.

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We are all about sustainability.

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And environmental impact.

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And I really connected with
her vision and her mission.

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I feel like I learned a lot from her
about how to think about customer

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discovery and really how to understand
the market that you're operating in.

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I also really felt motivated and inspired
by her desire to create a better world,

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, for herself, for her kids, for other
people, and for the environment and be

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part of a movement that, that really
creates a better world for the future.

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I really enjoyed the conversation
and I think you will too.

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She is Adilya Dragan founder and CEO
of StarLuv, which is a marketplace

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that is AI driven and helps people
buy and sell gently used clothing

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and is on a mission to fight the fast
fashion garment to landfill pipeline.

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Here's the interview.

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Enjoy it.

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RaphaÃ«l: Hey, Adilya, how are ya?

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Adilya: Hi!

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RaphaÃ«l: ready to, ready to talk?

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Adilya: How was

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your day?

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RaphaÃ«l: Yeah, it's going all right.

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I mean, it's just getting
started here in Vancouver.

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Um, but I like to get up nice and early.

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Get started.

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Adilya: What's the time?

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Is it in Vancouver?

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RaphaÃ«l: It's, uh, it's
eight, 8:15 AM here.

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Adilya: When I was
booking, I was surprised.

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Why do you only have time starting midday?

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Because right now it's like
one o'clock in Newfoundland.

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We have a bright sunny day.

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RaphaÃ«l: Yeah, no, here, uh, here at
8am, and I already had one, uh, one

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meeting before, before recording,

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so.

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Adilya: So, today we're meeting.

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One shore to another shore,
east coast to the west

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RaphaÃ«l: We are

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Adilya: over

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RaphaÃ«l: ocean to ocean,

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coast to coast.

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Adilya: ocean,

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RaphaÃ«l: Yeah.

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So I'd love to learn more about
you and about StarLuv and about

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everything that you've been doing.

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So I'll just dive right into it.

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I'm curious how, what, situation in your
life, in your career led you to say, you

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know what, I'm gonna start this platform.

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I'm gonna create this
thing called StarLuv.

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Also, maybe tell us a little bit
more about what actually is StarLuv?

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Adilya: Well, Starluv is an AI powered
marketplace for clothing resale,

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where environmentally conscious people
can buy and sell pre loved clothes.

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But the original idea came to me 10 years
ago, I lived in New Orleans, Louisiana

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at that time, and I had a newborn baby,

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so I had my son, and I was
feeding him all the time.

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He was hungry all the time, and
when you're feeding the baby,

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you basically has nothing to do.

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So I was crawling the feed,
then it was, it got boring.

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Then I got into shopping
somehow to entertain myself.

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And at that moment we
didn't have much money.

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So it was, and I also wanted to be
sustainable, to give clothes another life.

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So I was looking into secondhand clothes.

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RaphaÃ«l: yeah,

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I

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Adilya: two platforms at a point,
and they were very successful.

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And at the same time, I could see
logic problems, and they were so, I

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got tired from them really quickly.

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And my question was, how are they
so successful being this bad?

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I can do better.

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RaphaÃ«l: love it,

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Adilya: I had another child,
then we moved to Canada.

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I had another child.

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And then, then COVID hit and during the
COVID, there were so many layoffs and

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people, they moved to their houses from
the well lit offices to sometimes messy

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houses and sometimes cluttered houses
and people were talking about depression.

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And I had an idea, what if I can help
people to declutter their houses,

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starting from their wardrobes and to
generate another stream of revenue because

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like of the layoffs to help somehow.

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And I thought if I can help at least one
person, then my mission will be complete.

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So that's how I started StarLuv and
we basically started working on it.

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Three years ago, like the development
and everything and I made a huge mistake.

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I started with a product, like I started
building, okay, I know what I'm doing.

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I'm going to build this platform.

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It's going to be amazing.

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Everyone is going to love it.

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RaphaÃ«l: yep,

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Adilya: two years later, I ran out
of money, I was devastated, and

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then I went into the ecosystem and
I was told, Adilya, you know, boy,

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you need to go and do the discovery,
the customer discovery interviews.

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What is that?

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Like do I need to go out there and to talk
to random people about what they like?

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hahaha And moreover, it's, people lie.

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if you ask them, like, do you like this?

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They want to be polite.

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They will say yes, and then you will
go and build what they say yes to,

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and actually they didn't like it.

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RaphaÃ«l: Yeah.

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Adilya: So,  I learned the hard
way how to learn and how to

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find out what people actually

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RaphaÃ«l: want.

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Yeah.

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Adilya: How do they solve
their current problem?

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How can I make it better?

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What can be done if they had
a magic wand and they can just

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wave it and wow, magic happened.

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They have a perfect product for
them that solves all their problems.

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Yes, 10 years later, I
come here where I am.

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RaphaÃ«l: Yep.

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What, what was actually with, with
specifically like that, like, what

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did you find was the most helpful?

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Like, how do you get the right
information out of people?

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Adilya: I was I'll give you an example.

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You basically ask the why questions.

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For example, What was your last purchase?

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RaphaÃ«l: Okay.

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Adilya: What was your last purchase?

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RaphaÃ«l: Oh, me?

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Okay.

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Adilya: or any products.

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RaphaÃ«l: like, are we
going through it right

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now?

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Like, so, okay.

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Okay.

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For me,

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Adilya: go.

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Go for it.

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RaphaÃ«l: my last purchase,
any kind of purchase?

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Adilya: Oh, maybe like business
related or any electronics,

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basically like to do the job.

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RaphaÃ«l: Okay, electronics.

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I bought, this is a while
ago, but I bought a camera.

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I have this camera that
I'm using right now.

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Yeah, yeah.

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Adilya: So why did you buy this camera?

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What did you want it to achieve?

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What kind of work did you want to do?

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RaphaÃ«l: The other camera that
I was using was, frustrating me.

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There were too many, like, issues with the
way that it was connecting to my machine

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Adilya: so the issues were more
painful than the money you were

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about to spend on a new camera.

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And what did you want to do with your

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camera?

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RaphaÃ«l: Uh, with my old
camera or my new camera?

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Adilya: Your new camera?

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RaphaÃ«l: Oh, okay.

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I wanted to record podcasts
and videos and stuff like that.

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Yeah.

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Adilya: Like why, um,

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RaphaÃ«l: wait, are you asking
me why we're doing this podcast?

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Um, yeah I wanted to do this
podcast, I've wanted to create

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sort of content around how to build
tech products for, for a long time.

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And I started doing some videos
about a year and a half, two years

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ago and I feel like it was a good
way to tell the world what I can do.

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And then eventually I realized it was a
good way to sort of connect with other

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people also in this space and tell
stories about what we're all doing,

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building uh, building tech products.

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So, yeah, I guess that's why,

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Adilya: Okay.

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So you decided to switch the camera
because you wanted to build the product.

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Can I make your life any, how better
so you can do your podcast better?

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Any new tech you want to get

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RaphaÃ«l: uh, if someone could at this
point, I think it's a pretty good setup.

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If someone could make sure
that I never had a audio, audio

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connection issues and stuff like
that again, that would be amazing.

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. But yeah, other than that,
I think it's pretty good.

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But if someone could build a platform or
tooling or hardware that like everyone

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could just have like consistent high
quality video audio, that would be great.

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I would love

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Adilya: like a business model

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RaphaÃ«l: It does.

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All right.

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All right.

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Is it

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Adilya: business opportunity, yeah,

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RaphaÃ«l: for a pivot?

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Totally.

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Adilya: that was like a, mostly a joke,
but you felt the idea, you keep talking

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to the people and try to find where
their pain is, what annoys them the most,

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so it annoys them that much so they're
ready to switch to a different  product.

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They're ready to change their habit.

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RaphaÃ«l: Yeah.

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That makes, yeah, that
makes a lot of sense.

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It's funny, like, yeah, it was just kind
of a fun exercise, but also, yeah, you

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have me also thinking about, all right,
like, why and how does, does this podcast

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come together and, and is there, now I'm
wondering, are there tools that could make

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my life easier with, all of the recording?

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Adilya: the days, people
only shopped in person.

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They said, I want to go through the racks
because I want to feel the material.

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I want to try it on.

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But today they want to
save that time more.

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They don't want to go to the mall.

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They don't want to put that effort
actually going through the racks.

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It's a lot easier just
to swipe everything.

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When stuff is delivered to your door, you
can try it on and send it back in at your

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house when you're in the perfect mood for

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RaphaÃ«l: Yeah.

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So with that, actually, I'm curious,
because I guess I'm not your target

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customer because I love touching
the things before I buy them.

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I occasionally, like actually this
shirt I bought without touching it,

00:11:03.650 --> 00:11:08.750
but mostly I just love to be in a store
and like see the thing and hold it

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Adilya: they're all different.

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That's right.

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RaphaÃ«l: yeah, I guess even,
like, the logistics of, like,

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making online clothes work?

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I guess you have that segment who wants
to just be able to see it, visualize it

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and have access to it without the hassle
of going to see if you can find a store

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that has the thing that you want in stock.

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And is that part of

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Adilya: yeah,

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most of the, most of the retails
have online presence so you can

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either order online or be in person.

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Like I always order online and I check
the ingredients, what it's made of

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so I kind of know how it will feel.

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RaphaÃ«l: Oh, that makes sense.

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Adilya: Yeah, I always
check their materials.

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RaphaÃ«l: Do you find that it's like,
essentially on some level you're competing

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with these massive retailers, right?

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Or are you not?

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I don't know.

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Is that a thing that freaks you out?

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Adilya: more, I'm trying to upend
the fashion industry market.

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So right now, it's about 400, 000
in the fast fashion industry Market.

00:12:10.653 --> 00:12:15.393
And that 20 percent is contributed
to the industrial water pollution.

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They use synthetic fibers like
polyester, which is not biodegradable,

00:12:20.753 --> 00:12:25.313
and it takes years to break down,
and they release toxic chemicals in

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the process and people who work for
them, they live in poverty, and they

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actually are surrounded with all those
toxins, and I feel this is not right.

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I know we can do better, and I'm
encouraging people to give clothes

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another, a second life, to upcycle,

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I even have a challenge, how can you
restyle and upcycle, vintage garment?

00:12:56.058 --> 00:13:01.438
Some people, they like vintage, some
do not, and they, I saw beautiful

00:13:01.438 --> 00:13:08.878
examples how they transferred some
outdated outfit to a super fashion.

00:13:09.268 --> 00:13:10.558
And fashion isn't bad.

00:13:10.768 --> 00:13:12.808
The bad is that, it's not sustainable

00:13:13.200 --> 00:13:13.650
RaphaÃ«l: Yeah.

00:13:14.078 --> 00:13:17.218
Adilya: So I like to look
pretty, I like to look stylish.

00:13:17.658 --> 00:13:22.448
I don't have to, like, wear
everyday same clothes and be boring.

00:13:22.508 --> 00:13:22.838
It's not

00:13:22.838 --> 00:13:23.478
about that.

00:13:23.608 --> 00:13:25.928
It's about wearing items, actually.

00:13:25.938 --> 00:13:29.908
RaphaÃ«l: So one of the things, like when
we first, so we met at Startupfest a

00:13:29.928 --> 00:13:33.568
few weeks ago or like a couple months
ago at this point, and I was just really

00:13:33.568 --> 00:13:40.048
excited to talk to you because you have
this like impact driven, like vibe about

00:13:40.068 --> 00:13:43.018
you like you seem really committed to,

00:13:44.097 --> 00:13:45.337
Adilya: you know, you know why

00:13:45.968 --> 00:13:46.658
RaphaÃ«l: well, why?

00:13:46.707 --> 00:13:46.867
Adilya: to it?

00:13:48.417 --> 00:13:54.977
Because right now in Chile in Chile
desert, there is a mountain of apparel

00:13:54.977 --> 00:13:57.587
waste that is now visible from space.

00:13:57.963 --> 00:13:58.623
RaphaÃ«l: obscene.

00:13:58.623 --> 00:14:04.253
Adilya: The waste of clothes is
comparable to the size of the city

00:14:05.030 --> 00:14:07.470
RaphaÃ«l: That's, that's disturbing.

00:14:07.933 --> 00:14:14.233
Adilya: yeah, we are talking to you and
out there in South America there is such

00:14:14.233 --> 00:14:20.803
a mountain it's growing because every
year 90 million tons of apparel end up

00:14:20.803 --> 00:14:25.453
in the landfill and that this number is
projected to double over the next five

00:14:25.453 --> 00:14:30.913
years if we don't make a difference,
and I'm building a movement to stop that

00:14:30.913 --> 00:14:36.463
I'm on a mission to fight the waste and
I encourage responsible consumption.

00:14:36.470 --> 00:14:43.930
And at Starluv, people can resell items
and here I want to dive to the persona.

00:14:44.017 --> 00:14:44.487
RaphaÃ«l: Okay.

00:14:45.295 --> 00:14:49.375
Adilya: Because we're all drops in the
ocean, we all make decisions, and this led

00:14:49.375 --> 00:14:55.435
to a bigger, right now, to a massive waste
every time when you think, okay, this is

00:14:55.435 --> 00:15:00.815
a t shirt, and I want to sell it, but do
I want to spend time listing the item?

00:15:01.375 --> 00:15:03.145
What do I put in that description?

00:15:03.145 --> 00:15:04.495
Okay, maybe I'm too lazy.

00:15:04.495 --> 00:15:05.675
I can't just throw it away.

00:15:05.735 --> 00:15:06.565
Nobody will know.

00:15:06.925 --> 00:15:07.505
That's fine.

00:15:07.505 --> 00:15:12.995
But And at StarLuv, we decided,
okay, we're going to step in

00:15:13.045 --> 00:15:16.665
here and put our AI to work.

00:15:16.735 --> 00:15:18.185
And we asked for the picture.

00:15:18.315 --> 00:15:22.795
So if you can take a picture of this
T shirt and upload to the website,

00:15:22.835 --> 00:15:27.405
we will analyze it and we'll generate
the title and the detailed description

00:15:27.445 --> 00:15:31.085
and pick up the category and the
color and the size and the brand

00:15:31.085 --> 00:15:32.365
so you don't have to do the job.

00:15:32.535 --> 00:15:34.525
So you provide the picture
and we do the rest.

00:15:34.695 --> 00:15:39.165
So it is five times faster to live
on StarLuv than on anywhere else.

00:15:39.442 --> 00:15:40.032
RaphaÃ«l: Awesome.

00:15:40.695 --> 00:15:44.005
Adilya: And actually, a little
sneak peek, eBay will be using

00:15:44.015 --> 00:15:45.925
this technology in the future.

00:15:46.405 --> 00:15:48.615
I know they're developing this
already and we already have it.

00:15:48.742 --> 00:15:49.302
RaphaÃ«l: Aha.

00:15:51.342 --> 00:15:56.042
So wait, are you going to be like, are
you selling this to eBay or is eBay,

00:15:56.695 --> 00:15:58.745
Adilya: No, eBay is
trying to build the same

00:15:59.022 --> 00:15:59.582
RaphaÃ«l: okay.

00:15:59.842 --> 00:16:02.202
That's yeah, actually, do
you want to talk about that?

00:16:02.232 --> 00:16:03.382
How do you feel about that?

00:16:04.205 --> 00:16:05.425
Adilya: I feel very proud.

00:16:05.985 --> 00:16:09.625
I'm very proud of my team because
they're very knowledgeable.

00:16:09.925 --> 00:16:14.525
They're great engineers they're leaders
in AI and they're simply amazing.

00:16:14.975 --> 00:16:17.815
They also are passionate
about stopping the

00:16:17.815 --> 00:16:18.275
RaphaÃ«l: waste.

00:16:18.275 --> 00:16:18.645
Yeah.

00:16:19.255 --> 00:16:25.125
Adilya: and they, they do start off not
for the money, but for the bigger idea and

00:16:25.135 --> 00:16:27.305
the impact that we all can bring together

00:16:27.305 --> 00:16:27.655
yeah.

00:16:27.692 --> 00:16:28.322
RaphaÃ«l: I love it.

00:16:29.030 --> 00:16:33.390
Adilya: Yeah, especially I'm proud that
we did it a year ago already by using

00:16:33.390 --> 00:16:36.030
it while eBay only thinking about it.

00:16:36.182 --> 00:16:36.562
RaphaÃ«l: Yeah.

00:16:36.862 --> 00:16:37.122
That's

00:16:37.190 --> 00:16:38.950
Adilya: That's also validates my idea,

00:16:39.172 --> 00:16:39.782
RaphaÃ«l: yeah.

00:16:40.352 --> 00:16:41.422
That's really cool.

00:16:41.792 --> 00:16:44.982
Um, actually, do you want to talk a
little bit about like, how, like, what,

00:16:45.062 --> 00:16:49.842
what's it like to build an AI like
that, an AI AI driven system like that?

00:16:49.842 --> 00:16:53.412
Adilya: I can feel limitless
because I can do whatever I want.

00:16:53.432 --> 00:16:57.902
It's all in my mind if I can
expand it and to look further

00:16:57.932 --> 00:17:00.092
like what actually bothers people.

00:17:00.552 --> 00:17:05.487
And moreover, I can see that in the future
we'll have AI built in almost everything

00:17:05.487 --> 00:17:10.647
because it's really does the job really
well and it does it better day by day.

00:17:10.663 --> 00:17:11.343
RaphaÃ«l: Yeah.

00:17:12.407 --> 00:17:16.037
Adilya: And why not to use the
technology to simplify our lives and

00:17:16.037 --> 00:17:19.247
focus on what's more important to us.

00:17:19.457 --> 00:17:24.107
For example, like back to the clothes,
if I wanna sell like say 30 outfits,

00:17:24.107 --> 00:17:28.277
so I did the declutering, I have
a pile of clothes 30 items, so to

00:17:28.277 --> 00:17:31.432
list them on StarLuv it will take 20

00:17:31.843 --> 00:17:32.153
RaphaÃ«l: Yeah.

00:17:32.852 --> 00:17:36.732
Adilya: but on our competitors it
will take two and a half hours.

00:17:37.462 --> 00:17:42.562
I would use those two hours just
to read with my kids, to dance with

00:17:42.562 --> 00:17:45.152
them, to sing, to eat, to take a walk.

00:17:46.057 --> 00:17:51.792
walk And I can see that if we
can Keep saving our time and

00:17:51.792 --> 00:17:54.182
do what actually brings us joy.

00:17:54.182 --> 00:17:58.512
By the way, yesterday I was a judge
at the pitch competition, and one of

00:17:58.522 --> 00:18:01.312
the guys, he started his speech with.

00:18:01.312 --> 00:18:04.902
Do you know Warren Buffet and
the amount of money that he has?

00:18:04.902 --> 00:18:07.642
Also, did you know that
he is 93 years old?

00:18:08.122 --> 00:18:11.142
Would you exchange his money to your life?

00:18:11.142 --> 00:18:12.052
Like, no,

00:18:12.113 --> 00:18:12.533
RaphaÃ«l: yep,

00:18:13.242 --> 00:18:13.412
Adilya: no,

00:18:13.453 --> 00:18:14.723
RaphaÃ«l: yeah, yeah,

00:18:14.972 --> 00:18:16.402
Adilya: but you keep your money.

00:18:16.892 --> 00:18:17.452
I'm good.

00:18:17.452 --> 00:18:20.732
So time is the most important,
value that we have I believe?

00:18:21.143 --> 00:18:21.473
RaphaÃ«l: Yeah.

00:18:21.492 --> 00:18:21.802
Adilya: Yeah.

00:18:22.623 --> 00:18:23.343
RaphaÃ«l: I agree.

00:18:23.392 --> 00:18:24.372
Adilya: we can't save it

00:18:24.372 --> 00:18:24.752
RaphaÃ«l: Yep.

00:18:24.772 --> 00:18:26.282
Adilya: Yeah, that's how I feel about it.

00:18:26.512 --> 00:18:31.052
Like I technically saving other
people's lives in the area.

00:18:32.093 --> 00:18:33.673
RaphaÃ«l: That makes a lot of sense to me.

00:18:33.723 --> 00:18:34.993
I like that way of thinking.

00:18:35.043 --> 00:18:38.893
It's funny, like, when you were asking
about the camera I feel like one of

00:18:38.893 --> 00:18:44.388
the things that comes, the, the actual
issue, Is the time wasted, right?

00:18:44.408 --> 00:18:47.988
Like I was thinking about, you
know, I have to fiddle like with my

00:18:47.988 --> 00:18:51.858
other camera and I have to use this
software that always like breaks down

00:18:51.858 --> 00:18:55.778
or doesn't work properly and it gets
fiddly and then I'm just wasting time.

00:18:55.838 --> 00:19:01.928
I've lost an hour trying to like, and
yeah, those, it's weird how sometimes

00:19:01.928 --> 00:19:05.888
those efficiency gains tend to be like
framed in a very sort of, you know,

00:19:06.258 --> 00:19:09.748
financial terms or in productivity terms.

00:19:09.748 --> 00:19:14.938
But when it comes down to it, like
it's a human who's gaining that

00:19:14.938 --> 00:19:17.608
time  it's a person who can, yeah.

00:19:17.608 --> 00:19:19.778
Like go play with their kids or yeah.

00:19:19.828 --> 00:19:24.508
Adilya: Yeah and people will say that
the product will fly if it saves the

00:19:24.508 --> 00:19:31.498
time or, and saves the money and,
or the risk stuff three components,

00:19:32.468 --> 00:19:32.928
better if

00:19:32.948 --> 00:19:34.558
all three, but it's super

00:19:34.558 --> 00:19:35.008
RaphaÃ«l: rare

00:19:35.008 --> 00:19:38.298
yeah is it your first time
building stuff in tech?

00:19:38.299 --> 00:19:38.678
Yeah.

00:19:38.678 --> 00:19:39.228
Adilya: Yeah.

00:19:39.748 --> 00:19:43.858
I was talking to my husband, he
calls me over optimistic person.

00:19:45.295 --> 00:19:45.655
RaphaÃ«l: Yeah,

00:19:45.843 --> 00:19:51.083
Adilya: Because to start from this
complicated tech product,  you can be

00:19:51.103 --> 00:19:56.933
over ambitious or truly believe in the
outcome, was the case, is still the case.

00:19:56.933 --> 00:19:59.763
But I truly enjoy building a tech company.

00:20:00.133 --> 00:20:02.793
I can see that I can make a difference.

00:20:03.203 --> 00:20:04.713
I can see.

00:20:05.343 --> 00:20:09.853
That flame in other people's eyes
when they hear what I do and that

00:20:09.953 --> 00:20:12.073
they can join me to do the same.

00:20:12.463 --> 00:20:15.823
Because right now there is a
whole generation of Gen Z's

00:20:16.073 --> 00:20:17.643
who care about the planet.

00:20:17.663 --> 00:20:19.043
They're ready for climate action.

00:20:19.293 --> 00:20:22.123
It's really hard to be
sustainable on your own.

00:20:22.163 --> 00:20:23.843
It's a lot easier when
you can join the movement.

00:20:24.293 --> 00:20:28.303
Like my favorite example, would
you recycle if that wouldn't

00:20:28.303 --> 00:20:29.603
been picked up from a curbside?

00:20:30.285 --> 00:20:30.875
RaphaÃ«l: yeah,

00:20:31.523 --> 00:20:35.773
Adilya: You don't have to answer this
question, but sometimes it's like

00:20:35.913 --> 00:20:40.143
easier to put it in the trash rather to
collect the recycle and then to spend

00:20:40.143 --> 00:20:44.723
your time to drive somewhere to the
dump and to bring your recyclables.

00:20:44.863 --> 00:20:47.083
Some people will do that still but

00:20:47.083 --> 00:20:49.263
it's the volumes.

00:20:49.633 --> 00:20:52.363
When it is picked up
biweekly from your curbside.

00:20:52.363 --> 00:20:53.173
I mean, I can do that.

00:20:53.173 --> 00:20:53.923
I can handle this.

00:20:53.923 --> 00:20:54.793
I'm a mom of three.

00:20:54.833 --> 00:20:55.733
I run the startup.

00:20:55.733 --> 00:20:59.393
I still can do this because it's easy
for me and same for the clothing.

00:20:59.415 --> 00:20:59.845
RaphaÃ«l: huh.

00:21:00.353 --> 00:21:03.683
Adilya: If it's easy for you,
you might opt it in and do

00:21:03.683 --> 00:21:04.043
that.

00:21:04.043 --> 00:21:04.403
RaphaÃ«l: Yeah.

00:21:04.782 --> 00:21:05.112
Adilya: Yeah.

00:21:05.473 --> 00:21:07.683
RaphaÃ«l: that makes, yeah,
that makes sense to me.

00:21:07.783 --> 00:21:08.773
I'm curious.

00:21:09.043 --> 00:21:13.353
When you first decided, okay, I'm going
to actually go in and build this platform,

00:21:13.723 --> 00:21:15.453
and I'm going to build a tech product.

00:21:15.453 --> 00:21:16.983
What was the most surprising thing?

00:21:16.983 --> 00:21:21.603
What was the thing that you're like,
oh this is something I have to do now

00:21:21.613 --> 00:21:23.443
if I'm going to build a tech platform.

00:21:23.443 --> 00:21:28.093
Adilya: Um, that was never the
question, but I remember how I started.

00:21:28.513 --> 00:21:33.863
I think the most difficult thing
was to file the incorporation.

00:21:34.265 --> 00:21:34.475
RaphaÃ«l: Okay.

00:21:34.475 --> 00:21:39.205
Yeah.

00:21:39.623 --> 00:21:40.843
Adilya: It took me 30 minutes.

00:21:40.843 --> 00:21:44.043
30 minutes to fill out the
form and to get the documents,

00:21:44.045 --> 00:21:44.515
RaphaÃ«l: Yeah.

00:21:45.093 --> 00:21:46.053
Adilya: get the papers done.

00:21:46.053 --> 00:21:49.123
And it took me, I was really
nervous when I opened that

00:21:49.503 --> 00:21:52.003
website to fill out everything.

00:21:53.033 --> 00:21:54.543
I mean, I swear that
was the hardest thing.

00:21:54.553 --> 00:21:54.573
Yeah.

00:21:56.955 --> 00:21:57.505
RaphaÃ«l: Yep.

00:21:58.298 --> 00:22:04.528
Adilya: And I also wanted to add something
about the Gen Zs, how truly care they are.

00:22:04.578 --> 00:22:08.358
They recently finished schools,
they're late teens, early twenties,

00:22:09.008 --> 00:22:13.818
and they've been taught at school
to now care about the planet.

00:22:13.818 --> 00:22:19.198
And I can see that also in my son,
even though he's younger, he's 10.

00:22:19.738 --> 00:22:22.668
Let's say we take a hike, take a trail.

00:22:22.668 --> 00:22:25.878
And if he can see garbage on
the trail, he will pick it up.

00:22:26.098 --> 00:22:27.288
Like for me, that's yuki.

00:22:27.448 --> 00:22:31.478
I mean, like, if I'm not wearing gloves,
I would just, maybe not the best of me,

00:22:31.478 --> 00:22:34.578
but I will walk by, but he doesn't care.

00:22:34.628 --> 00:22:36.988
He will pick it up and
put it, in the trash can.

00:22:37.338 --> 00:22:41.208
I'm very proud of him because
like, and this is amazing.

00:22:41.258 --> 00:22:43.858
And I love it that it
is taught at schools.

00:22:44.438 --> 00:22:46.058
So I believe in the future.

00:22:46.068 --> 00:22:47.368
Like we have a bright future.

00:22:48.345 --> 00:22:49.485
RaphaÃ«l: Yeah, I agree.

00:22:49.545 --> 00:22:54.645
I feel like you can sort of feel
the shift in thinking and it is

00:22:54.645 --> 00:22:58.025
really encouraging and I feel like
I still have moments sometimes where

00:22:58.025 --> 00:23:00.525
I'm like, oh what are we doing?

00:23:00.535 --> 00:23:04.645
But then you see like this shift
and it feels like, okay, no,

00:23:04.665 --> 00:23:06.485
like we can get through this.

00:23:06.545 --> 00:23:06.835
Yeah.

00:23:07.128 --> 00:23:07.418
Adilya: Yeah.

00:23:07.808 --> 00:23:08.018
A hundred percent.

00:23:08.485 --> 00:23:11.025
RaphaÃ«l: Yeah um how old is your eldest?

00:23:11.025 --> 00:23:12.155
Adilya: My odyssey is 10.

00:23:12.355 --> 00:23:16.025
I have three, have five,
seven and 10 year old boys.

00:23:16.292 --> 00:23:16.842
RaphaÃ«l: All right.

00:23:17.182 --> 00:23:17.612
Cool.

00:23:18.042 --> 00:23:18.792
Um,

00:23:18.792 --> 00:23:22.562
Adilya: So I'm also a, otherwise like
I'm founder and CEO of a startup.

00:23:22.562 --> 00:23:28.622
I'm also a hockey mom, a soccer mom,
like a driver, a cooker, a psychologist.

00:23:30.098 --> 00:23:30.278
RaphaÃ«l: Yeah.

00:23:30.278 --> 00:23:32.588
So you need those extra
hours that you get back using

00:23:32.588 --> 00:23:33.058
StarLuv

00:23:33.302 --> 00:23:33.702
Adilya: Oh yes.

00:23:33.712 --> 00:23:34.512
A hundred percent.

00:23:35.067 --> 00:23:37.337
And yeah, I'll take it.

00:23:37.337 --> 00:23:38.757
I'll take any minute I will have.

00:23:39.137 --> 00:23:41.037
And kids are growing.

00:23:41.727 --> 00:23:47.637
My oldest one, he doesn't want to spend
as much time as he wanted earlier.

00:23:48.637 --> 00:23:49.647
So, right.

00:23:49.687 --> 00:23:53.587
My middle son, who is seven, if I
want to give him a hug in public,

00:23:53.647 --> 00:23:55.647
he'll like hold on mom, at home.

00:23:56.107 --> 00:23:56.347
It's like,

00:23:56.993 --> 00:23:58.008
RaphaÃ«l: That's, that's so

00:23:58.013 --> 00:23:58.133
funny.

00:23:58.249 --> 00:24:00.712
Adilya: still can't hug you outside.

00:24:01.282 --> 00:24:05.932
So this is, I wanna spend as much time as
possible to them because they're growing

00:24:05.992 --> 00:24:09.352
and one day there will be last time.

00:24:09.352 --> 00:24:14.212
Then when they crawl into my bed at
night because there was a nightmare, or

00:24:14.872 --> 00:24:17.122
one day they'll like, leave my house.

00:24:17.437 --> 00:24:18.657
I'm gonna cry here.

00:24:18.657 --> 00:24:18.947
RaphaÃ«l: Yeah.

00:24:19.730 --> 00:24:23.565
Adilya: But I would really,
I think the time that we have

00:24:23.565 --> 00:24:26.055
is the, has the most value.

00:24:26.252 --> 00:24:29.882
RaphaÃ«l: What's a single piece of advice
that you would give yourself if you had

00:24:29.902 --> 00:24:32.482
to go back to when you started Starluv?

00:24:33.152 --> 00:24:35.272
What's the, the main thing you would say?

00:24:35.272 --> 00:24:37.232
Hey, keep track of this or, I don't know.

00:24:37.232 --> 00:24:40.692
Adilya: would say don't listen
to anyone, trust your gut,

00:24:40.793 --> 00:24:41.143
RaphaÃ«l: Yeah.

00:24:41.552 --> 00:24:45.832
Adilya: and go for it, be fearless,
because nobody knows that you're

00:24:45.832 --> 00:24:50.882
in fear, not nobody, but nobody
thinks that you're in fear, and

00:24:50.932 --> 00:24:53.292
life is too short not to do stuff.

00:24:54.097 --> 00:24:58.847
And just start early because you
can fail early and start over again.

00:24:59.013 --> 00:24:59.603
RaphaÃ«l: Yeah.

00:24:59.717 --> 00:25:03.137
Adilya: You can learn faster
if you start doing stuff.

00:25:03.137 --> 00:25:03.467
RaphaÃ«l: Yeah.

00:25:03.467 --> 00:25:07.127
Adilya: Yeah because I remember
when I had thoughts about StarLuv 10

00:25:07.127 --> 00:25:09.697
years ago, I thought I am too young.

00:25:09.707 --> 00:25:11.127
Nobody will listen to me.

00:25:11.393 --> 00:25:11.903
RaphaÃ«l: Okay.

00:25:11.903 --> 00:25:15.503
Adilya: That was, I mean,
I was young I was 24,

00:25:15.920 --> 00:25:15.930
RaphaÃ«l: hmm.

00:25:16.793 --> 00:25:17.173
Adilya: but.

00:25:19.483 --> 00:25:22.693
I would, if I started when I was 24, then

00:25:22.693 --> 00:25:23.883
where would I be today?

00:25:25.800 --> 00:25:26.220
RaphaÃ«l: Yeah.

00:25:26.383 --> 00:25:27.343
Adilya: and Yeah.

00:25:27.963 --> 00:25:29.523
I would definitely start earlier.

00:25:29.943 --> 00:25:33.773
Because some people think
they won't have any support.

00:25:33.873 --> 00:25:34.763
This is not true.

00:25:34.763 --> 00:25:35.963
There are lots of support.

00:25:36.393 --> 00:25:42.843
There are ecosystems in like
every city, in every province.

00:25:43.598 --> 00:25:45.578
There are lots of funds available.

00:25:45.728 --> 00:25:51.848
There is a lot of different programs
available to get to learn you for free.

00:25:52.478 --> 00:25:57.158
And other entrepreneurs for a little
bit down further down the road, they

00:25:57.158 --> 00:26:02.448
are happy to provide you with coaching,
like with the business coaching, which

00:26:02.808 --> 00:26:08.208
is very important and sometimes it's a
lot easier to ask a coach or a mentor

00:26:08.208 --> 00:26:10.953
and to save you time and nerves,

00:26:11.260 --> 00:26:11.480
RaphaÃ«l: Yeah.

00:26:11.773 --> 00:26:16.703
Adilya: not, not to overthink, just to
go talk out and sometimes the problem

00:26:17.173 --> 00:26:19.633
looks big, but it's actually teeny tiny.

00:26:19.680 --> 00:26:20.120
RaphaÃ«l: Yep.

00:26:20.580 --> 00:26:21.510
That makes sense.

00:26:21.560 --> 00:26:26.820
Actually with that, so you moved to
Newfoundland, how many years ago you said?

00:26:26.830 --> 00:26:27.750
Six, years?

00:26:28.083 --> 00:26:28.613
Adilya: Six, yes.

00:26:28.810 --> 00:26:29.400
RaphaÃ«l: Yeah.

00:26:29.790 --> 00:26:32.560
Um, how do you find the ecosystem there?

00:26:32.560 --> 00:26:34.020
Is there anything that you think?

00:26:35.000 --> 00:26:39.500
Um, or not just generally how do you
find the ecosystem, but are there things

00:26:39.510 --> 00:26:43.920
that you think would have been difficult
to do if you were not in Newfoundland?

00:26:43.930 --> 00:26:47.710
Like this particular community was
really helpful in serving a particular

00:26:47.710 --> 00:26:52.670
need, or how does it compare to
other, like, being in louisiana.

00:26:52.670 --> 00:26:55.670
Adilya: I would compare that not
to Louisiana, but to Toronto.

00:26:55.670 --> 00:27:01.150
In Newfoundland, there is a
small community and people, they

00:27:01.150 --> 00:27:03.480
are very kind at their hearts.

00:27:03.610 --> 00:27:06.800
They are very supportive, not
only in business, but overall.

00:27:06.800 --> 00:27:11.470
They always will come up
together to solve one problem.

00:27:11.740 --> 00:27:14.630
And when it comes to the
business perspective.

00:27:14.680 --> 00:27:18.110
I would call the ecosystem
young, and it's very diverse.

00:27:18.277 --> 00:27:18.847
RaphaÃ«l: Yeah.

00:27:19.300 --> 00:27:24.010
Adilya: This shows that, um,
the climate is very supportive.

00:27:24.127 --> 00:27:24.647
RaphaÃ«l: Yeah.

00:27:25.590 --> 00:27:28.910
Adilya: I can feel like I'm
like fish in the ocean here.

00:27:28.960 --> 00:27:34.870
Know that I can go and talk to more
experienced guys, or talk to the Genesys

00:27:34.870 --> 00:27:39.560
Center And I'll get the feedback and
I'll get the support or they'll help

00:27:39.730 --> 00:27:46.470
solve my problem or give some advice that
actually will help me to push through,

00:27:47.052 --> 00:27:47.532
RaphaÃ«l: Awesome.

00:27:47.590 --> 00:27:50.520
Adilya: even like counting
like those Montreal Startupfest

00:27:50.542 --> 00:27:51.002
RaphaÃ«l: Yeah.

00:27:51.660 --> 00:27:55.100
Adilya: I'm bootstrapping Starluv
and, I didn't have enough funds to

00:27:55.210 --> 00:27:56.830
actually travel to the conferences.

00:27:57.300 --> 00:28:02.940
Then I, Spoke about that and they said,
Hey, the department of IET, which is

00:28:02.960 --> 00:28:07.430
innovation, energy, and technology,
they have that fund that they will give

00:28:07.430 --> 00:28:12.840
you money for the conferences and the
travels and hotels, everything, if it

00:28:12.920 --> 00:28:14.850
will help to your business to develop.

00:28:15.170 --> 00:28:16.570
And that was exactly the case.

00:28:16.780 --> 00:28:17.180
Yeah,

00:28:17.272 --> 00:28:18.222
RaphaÃ«l: That's so cool.

00:28:18.672 --> 00:28:20.442
I had no idea there
were programs like that.

00:28:20.452 --> 00:28:21.732
That's yeah, that's awesome

00:28:21.752 --> 00:28:26.512
Adilya: And moreover, there are some
programs to support women entrepreneurs.

00:28:27.112 --> 00:28:31.142
There is a Leveling It Up program
and they are paying for my education.

00:28:31.152 --> 00:28:33.952
Let's say I need to do the marketing.

00:28:34.412 --> 00:28:37.872
And as a founder and CEO, I
want to know the basics in every

00:28:38.263 --> 00:28:38.733
RaphaÃ«l: mm hmm.

00:28:38.792 --> 00:28:41.222
Adilya: I don't just hire a person
that who is smarter than me.

00:28:41.602 --> 00:28:43.512
I want to know something as well.

00:28:43.752 --> 00:28:47.162
So right now Leveling It Up is
paying for my education at the

00:28:47.162 --> 00:28:51.132
university, so I learned the marketing
so later on, I can make right

00:28:51.142 --> 00:28:52.982
decisions with the professional.

00:28:53.358 --> 00:28:54.038
RaphaÃ«l: That's awesome.

00:28:54.088 --> 00:28:54.288
That's

00:28:54.288 --> 00:28:54.968
super cool.

00:28:55.012 --> 00:28:55.742
Adilya: It is awesome.

00:28:56.322 --> 00:28:56.502
And

00:28:56.572 --> 00:28:57.182
Canada is the best.

00:28:58.868 --> 00:28:59.948
RaphaÃ«l: I'm happy to hear that.

00:28:59.948 --> 00:29:01.318
Nice cool.

00:29:01.318 --> 00:29:04.108
Well, that's been 32 minutes already.

00:29:04.158 --> 00:29:09.098
So I would like to ask you, since
this is the small tech podcast, do

00:29:09.098 --> 00:29:12.948
you have a small tech product or
company that you'd like to plug?

00:29:12.948 --> 00:29:18.278
Adilya: Actually, yes when we moved
to Newfoundland we have a beautiful

00:29:18.288 --> 00:29:23.358
house, but unfortunately the bill for
that house, the electric bill during

00:29:23.358 --> 00:29:25.518
the winter months was very high.

00:29:25.548 --> 00:29:30.668
We paid maybe 500 for the heating
and I've heard that there are

00:29:30.668 --> 00:29:35.638
some smart thermostats that can
reduce your bills reduce your

00:29:35.638 --> 00:29:37.528
electricity usage and the bills.

00:29:37.528 --> 00:29:39.338
So , their name is Misa.

00:29:39.828 --> 00:29:47.158
I ordered five thermostats from them and
actually they saved me so I spent 500 on

00:29:47.158 --> 00:29:48.928
the thermostats and I had my money back.

00:29:49.318 --> 00:29:53.628
For that season, because they saved me 500
over the season, like the winter season,

00:29:54.118 --> 00:29:58.928
that was really awesome, especially
to find out later when I received a

00:29:58.928 --> 00:30:03.668
message from them, they wanted to do a
discovery, a customer discovery interview

00:30:04.168 --> 00:30:06.728
to find out that they are located in St.

00:30:06.728 --> 00:30:09.033
John's, like where I

00:30:09.145 --> 00:30:10.065
RaphaÃ«l: That's so cool.

00:30:10.778 --> 00:30:11.108
Adilya: Yeah.

00:30:11.108 --> 00:30:15.178
And later I found out that they
were in the Genesys Incubator.

00:30:15.268 --> 00:30:17.228
That is exactly where I am right now.

00:30:17.928 --> 00:30:21.588
And I'm sitting in the
building with them right now.

00:30:21.588 --> 00:30:24.988
So right now they're on the floor
four, I'm on the floor three.

00:30:25.038 --> 00:30:26.258
So they're in the same building.

00:30:26.855 --> 00:30:27.785
RaphaÃ«l: That's so cool.

00:30:28.488 --> 00:30:28.798
Adilya: Yeah.

00:30:28.798 --> 00:30:34.738
And to know that they were able to build
a hardware company within this ecosystem

00:30:34.768 --> 00:30:38.108
and they are driving this ecosystem,
they are supporting other entrepreneurs

00:30:38.168 --> 00:30:40.048
to thrive, this is so amazing.

00:30:40.715 --> 00:30:41.015
RaphaÃ«l: That's

00:30:41.015 --> 00:30:41.535
awesome.

00:30:41.583 --> 00:30:42.003
Adilya: Check them out.

00:30:42.135 --> 00:30:42.435
RaphaÃ«l: Yep.

00:30:42.763 --> 00:30:43.033
Adilya: Yeah.

00:30:43.705 --> 00:30:44.085
RaphaÃ«l: Sweet.

00:30:44.115 --> 00:30:44.305
Yeah.

00:30:44.305 --> 00:30:47.235
We'll put their  we'll put their
link in the show notes, as long

00:30:47.295 --> 00:30:49.135
as well as Starluv, obviously.

00:30:49.215 --> 00:30:50.955
Um, but Yeah.

00:30:51.495 --> 00:30:53.685
Adilya, this was really
fun chatting with you.

00:30:53.685 --> 00:30:56.365
I loved learning about your journey.

00:30:56.365 --> 00:31:00.295
I loved learning about all of
these things that you've that

00:31:00.295 --> 00:31:01.705
you've shared with me today.

00:31:01.805 --> 00:31:02.615
Yeah, it was really cool.

00:31:02.673 --> 00:31:04.863
Adilya: pleasure to talk
to you and to share.

00:31:05.405 --> 00:31:05.975
RaphaÃ«l: Awesome.

00:31:06.115 --> 00:31:06.565
Thank you.

00:31:06.985 --> 00:31:07.355
See ya.

00:31:07.663 --> 00:31:07.943
Adilya: Thank you.

00:31:08.373 --> 00:31:09.033
Bye.

00:31:09.230 --> 00:31:11.540
Thronmax MDrill One Pro & USB Video-1:
Folks that was my interview

00:31:11.540 --> 00:31:13.210
with Adilya Dragan.

00:31:13.520 --> 00:31:15.810
Founder and CEO of StarLuv.

00:31:16.220 --> 00:31:19.410
I had so much fun chatting with
her, it was really inspiring.

00:31:19.410 --> 00:31:23.190
I love the way she thinks about
her impact, uh, the way she

00:31:23.220 --> 00:31:28.500
conceives of her product and how
it supports the people who use it.

00:31:28.800 --> 00:31:32.550
Uh, I really enjoyed learning about
how she thinks about technology.

00:31:32.970 --> 00:31:35.100
It was just a really great conversation.

00:31:35.100 --> 00:31:37.500
I hope you learned as
much from it as I did.

00:31:37.800 --> 00:31:40.350
And you should go check out the website.

00:31:40.380 --> 00:31:41.580
It is awesome.

00:31:41.610 --> 00:31:42.150
It is.

00:31:42.450 --> 00:31:46.860
starluv.ca S T A R L U V dot CA.

00:31:47.160 --> 00:31:49.500
Maybe you'll find your
next awesome garment there.

00:31:49.800 --> 00:31:51.030
there's a lot of cool stuff.

00:31:51.330 --> 00:31:53.670
We will also put the
link in the show notes.

00:31:53.700 --> 00:31:55.140
So it's nice and easy to get to.

00:31:55.440 --> 00:31:58.710
If you enjoyed the podcast and
you are not yet subscribed, please

00:31:58.710 --> 00:32:01.450
head over to smalltechpodcast.com.

00:32:01.770 --> 00:32:05.700
Go find links to all of your
favorite podcast apps to YouTube.

00:32:05.730 --> 00:32:06.570
Everything is there.

00:32:06.570 --> 00:32:11.430
So if you want to subscribe and support
us, that would really help us out.

00:32:11.460 --> 00:32:13.320
We're a small team every little bit helps.

00:32:13.560 --> 00:32:16.170
If you can leave a review,
that would be awesome as well.

00:32:16.470 --> 00:32:17.970
We'd love to hear your feedback.

00:32:18.000 --> 00:32:19.770
We'd also love to have you on the podcast.

00:32:19.800 --> 00:32:24.540
If you are building something in the tech
space, if you're having a positive impact

00:32:24.540 --> 00:32:26.760
on the world, we want to interview you.

00:32:26.910 --> 00:32:28.380
Well, I want to interview you.

00:32:28.710 --> 00:32:32.000
So,  shoot me a message  all
of the details are available

00:32:32.000 --> 00:32:33.590
smalltechpodcast.com.

00:32:33.930 --> 00:32:38.640
And if you are building some tech
and you need some support, if you are

00:32:38.640 --> 00:32:42.540
launching something and you've never
built any tech before, and you just kind

00:32:42.540 --> 00:32:45.000
of want some advice, shoot me a message.

00:32:45.300 --> 00:32:48.160
Or head over to goec.io.

00:32:48.480 --> 00:32:52.297
We'll be more than happy to help you out
or collaborate with you on something.

00:32:52.597 --> 00:32:55.117
In the meantime, we all want
to do good in the world.

00:32:55.177 --> 00:32:57.727
So go out there and build something.

00:32:57.727 --> 00:32:58.327
Good folks.

00:32:58.327 --> 00:32:59.857
I will see you in the next one.

00:33:00.277 --> 00:33:00.667
See ya.