CIM Marketing Podcast

What are the consequences of the new ASA regulations on gendered advertising?

This podcast will:
• Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads
• Examine whether the regulations are fit for purpose in the digital age
• Ask whether the rules will eliminate – or exacerbate – harmful online content

Host: Ben Walker, Head of Media, LID Business Media
Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM
Recorded: Friday 20 September 2019 12:00 BST

Show Notes

What are the consequences of the new ASA regulations on gendered advertising?

This podcast will: 
• Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads 
• Examine whether the regulations are fit for purpose in the digital age 
• Ask whether the rules will eliminate – or exacerbate – harmful online content 

Host: Ben Walker, Head of Media, LID Business Media 
Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM 
Recorded: Friday 20 September 2019 12:00 BST

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.