In this episode of Mobility Mavericks, Brooke Krieger sits down with Laura Caillot, Managing Director of Survision U.S., for a conversation about building a mobility technology brand in a new market from the ground up.
Laura shares her journey from Italy to Venezuela to Miami, how she unexpectedly found her way into parking and vehicle recognition technology, and what it took to bring a successful European company into the complex and relationship-driven U.S. market.
The conversation covers the realities of market entry, why European technology companies cannot simply “copy and paste” their strategy into the U.S., the importance of local presence, and how trust, patience, and industry relationships became the foundation for Survision’s growth.
Laura also talks about choosing parking as the company’s primary U.S. focus, winning its first major airport project, building a team around attitude over experience, and why vehicle recognition is becoming much bigger than license plate recognition alone.
This episode is a smart, candid look at innovation, leadership, and the human side of scaling technology in parking and mobility.
Special Thanks to Our Sponsors:
Honk – Transforming the parking experience with seamless contactless payments.
honk.comDESIGNA – Leading the way in intelligent, scalable parking systems.
us.designa.comIPS Group – Powering connected parking and mobility solutions worldwide.
ipsgroup.comIntro & Outro Music:
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Run the Ramp” by Queen of AV, under the Curb Culture Media label.