Paris Talks Marketing

Ryan Williams is a husband and father of two boys, both under the age of four. By trade, he’s an agency marketer turned B2B SaaS marketer.

Currently, he leads up demand generation for PhoneBurner. It's a power dialer software company that makes prospecting easier and more profitable.

When Ryan isn’t working, he’s listening to or playing music, reading, binging podcasts (like this one), playing with his kids, or watching sports.

Listen to the episode with Ryan to find out the pros of using power dialer software vs. an autodialer. Learn a bonus tip: Why honesty is the best policy for your outbound calls.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Ryan and Paris discussed in this episode:

• Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer
• The challenging sales dialer competitive landscape and where PhoneBurner stands
• What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer
• What are some best practices for a successful phone call outreach strategy
• Should we de-silo inbound and outbound strategies
• PLG vs. Sales-Led Motion: which brings in more qualified leads
• How to predict conversions of Free Trial Users to Paying Customers
• How to use ABM (Account-Based Marketing) tactics
• Google Ads and how PhoneBurner competes in paid search with big players like Salesloft & HubSpot

Guest:
LinkedIn
PhoneBurner

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.