Paris Talks Marketing

Ryan Williams is a husband and father of two boys, both under the age of four. By trade, he’s an agency marketer turned B2B SaaS marketer.

Currently, he leads up demand generation for PhoneBurner. It's a power dialer software company that makes prospecting easier and more profitable.

When Ryan isn’t working, he’s listening to or playing music, reading, binging podcasts (like this one), playing with his kids, or watching sports.

Listen to the episode with Ryan to find out the pros of using power dialer software vs. an autodialer. Learn a bonus tip: Why honesty is the best policy for your outbound calls.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Ryan and Paris discussed in this episode:

• Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer
• The challenging sales dialer competitive landscape and where PhoneBurner stands
• What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer
• What are some best practices for a successful phone call outreach strategy
• Should we de-silo inbound and outbound strategies
• PLG vs. Sales-Led Motion: which brings in more qualified leads
• How to predict conversions of Free Trial Users to Paying Customers
• How to use ABM (Account-Based Marketing) tactics
• Google Ads and how PhoneBurner competes in paid search with big players like Salesloft & HubSpot

Guest:
LinkedIn
PhoneBurner

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!