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Rohlik Group delivers 70,000 grocery orders a day across five European markets in as little as 60 minutes, profitably. And most people outside Europe have never heard of them. In this episode, I sit down with Petr Lizner, Head of Strategy at Rohlik Group, to break down how they built one of Europe's most impressive online grocery operations. From baking bread to order and sourcing from the best local butchers, to building their entire tech stack in-house over 11 years, Petr shares how Rohlik turned a Czech startup into a pan-European grocery powerhouse.
We dig into the Brinkmeister acquisition in Germany, where they nearly doubled a stagnant business in one year. We talk about why automation isn't always the answer, how they price-match offline competitors while delivering in 60 minutes, and what's next as they license their technology to traditional retailers through Veloq. If you care about the future of grocery, this one is packed.
Creators and Guests
What is OFFBounds Retail?
OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.
Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.
More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.
Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.