Commerce is Chaos

Sam sits down with The Hedgehog Company CEO Fan Bi to talk all things consumer, and how they both got into buying and selling consumer brands. What multiple of revenue or EBITDA should a founder expect to sell for? What do Fan and Sam wish they'd known as founders selling their businesses? We tackle it all!

Curious about giving ⁠⁠Endless Commerce⁠⁠ a try or have a business you think would be a good fit for ⁠⁠Hologram Capital⁠⁠? Give us a shout at ⁠⁠growth@endlesscommerce.com⁠⁠.

What is Commerce is Chaos?

Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday?

Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own.

Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.