Tortuga's Content Playbook: How To Use Content To Make Your First Million (with Fred Perrotta)

When Fred Perrotta first started playing around with content for his brand, Tortuga Backpacks, he had no idea what would resonate. Eventually, something stuck. But it was a topic he never would have expected. Here's how content helped Tortuga break their first million in sales. And what you can learn from their experience over the last decade.

Show Notes

Content helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares:

• The book that inspired their business.
• How their content strategy drives traffic and purchases.
• How you can use products that aren’t selling as part of a welcome offer.
• Why you need to focus on 1-2 channels.

Show Notes & Links:

• [2:27] Lessons from The 4-Hour Workweek.
• [9:31] What moved the needle for more repeatable sales.
• [11:23] Why they publish who their ideal customer is.
• [15:15] How their marketing team has changed over time.
• [17:03] Driving repeat purchases for a product that’s built to last.
• [24:41] What their content and email strategy looks like.
• [26:44] How to plug your product in content.
• [29:58] Advice for scaling to your first million in sales.
• Fred Perrotta on Twitter
• Tortuga Backpacks
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.