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When Fred Perrotta first started playing around with content for his brand, Tortuga Backpacks, he had no idea what would resonate. Eventually, something stuck. But it was a topic he never would have expected. Here's how content helped Tortuga break their first million in sales. And what you can learn from their experience over the last decade.
Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.