Despite being relegated to the Segunda División from La Liga last season, RCD Espanyol have not shied away from continuing to push the envelope when it pertains to commercial opportunities and in some cases, embracing a opportunity many would see as a disadvantage.
Sergi Martinez Fernandez, Head of Sponsorship & International Development of RCD Espanyol, joined George Harborne and Callum Williams to outline some the key sponsorship and partnership activations the club has ventured into this season, as well as the club’s pursue for further internationalisation growth.
Martinez explained that being in the lower tier of Spanish football has almost been a blessing in disguise, selling out season tickets this season at the Stage Front Stadium, more than their cross-city rivals FC Barcelona. He also explained the benefits Stage Front has supplied to the club whilst being the title sponsor of the club’s stadium.
Martinez also spoke on the club’s internationalisation push in countries such as Mexico and Indonesia and how they differs from La Liga’s, as well as the special circumstances surrounding its partnership with Kelme.
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What is Behind The Badge - A sports sponsorship podcast?
Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.
Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.