How data, design, and dopamine are reshaping sports betting | Jessica Speigel

Jessica Speigel, VP of Product Design at Fanatics, joins Devin to talk about gamifying the fan experience, the downside of chasing parity features, and designing to maximize joy. Plus, Jessica explains why a futuristic idea from the ‘80s, called the “Knowledge Navigator,” still sticks with her today. Jessica previously led the design of innovative digital experiences at HBO and Amazon.

[02:12] Jessica’s First Impression of Sports Betting

[06:39] Betting on More Than Just Sports

[09:30] The Case for Responsible Gaming

[13:58] Chasing Parity

[14:55] How AR will Change the Game

[19:41] Don’t Underestimate Customers

[22:25] Speed Round

[23:30] Gamification and Innovation

Links

Teague

Devin Liddell on LinkedIn

Jessica Speigel on LinkedIn 

About the Host: Futurist Devin Liddell

Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. 

Get in Touch 

Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [e-mail]

What is Design This Day?

How do we begin creating the future we want, today? Design This Day takes you on a journey to our future world. Futurist Devin Liddell sits down with visionary leaders from some of the biggest names in tech and innovation. Each episode features a brilliant mind who is building the opportunities of the future before most people even know they exist. What will living in microgravity in space look like in the future? Can driverless vehicles go off-roading? What unexpected roles will robots play in our future workplaces and homes? We explore the role that design plays in shaping our future –  with the big thinkers and doers who are creating tomorrow, today. 

Design This Day is an original podcast brought to you by Teague.

About the Host: Futurist Devin Liddell
Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company.

Get in Touch:
Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [e-mail]