Peloton’s Mind Blowing Growth, Hydrant’s Series A, Shoppable Pins, And Liquid Death’s Greatest Hates (Ecomm Nomms #2)

Now this is supposed to be a quick segment to get you up to speed on the latest ecommerce news...but things are blowing up a bit in DTC-land right now. So buckle up. Because life at home has Peloton posting insane growth numbers. Hydrant is keeping us all, er, hydrated. Pinterest and Shopify are offering merchants a new way to sell. And Liquid Death has the dumbest name ever for water. Oh yea, and they should probably fire their marketing guy.

Show Notes

Show Notes & Links:

• [1:40] Peloton’s average net monthly churn hit its lowest rate in four years. 😱
• [4:18] Peloton had to pause advertising spend because the demand was so high.
• [7:15] Why Peloton is well-positioned for the future even when physical gym locations do reopen. 
• [9:38] Hydrant’s latest round of funding and what they’re planning to use it for.
• [11:57] Why you should be using a subscription model if it makes sense for your business.
• [15:39] Shoppable pins from Pinterest and Shopify.  
• [19:52] The 4 new features on Pinterest.
• [23:10] New drops in SaaS.
• [26:15] Shopify’s new POS.
• [28:29] Liquid Death launched a...metal album?
• Kristen LaFrance on Twitter
• Kristen's newsletter
• Peloton reports 66% increase in sales as coronavirus keeps consumers working out at home
• Hydrant Attracts $5.7M Series A To Quench America’s Thirst
• Pinterest teams with Shopify to offer merchants new ways to sell
• Liquid Death’s Greatest Hates
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.