Jacob Peters, co-founder and CEO of Superpower, joins The Luba Show.
We talk about the mindsets that push founders forward, how childhood shapes ambition, why he believes the body is a data system, and the role of delusion, intuition, and “vibes” in building a generational team. Jacob also opens up about personal transformation, transcendental meditation, and what he’s learned about co-founders, hiring, and consciousness as a performance edge.
I always have such a wide range of conversations with Jacob and this one was a treat.
In this episode, we discuss:
• The subconscious “pre-prompts” that quietly drive founders
• Clean vs. dirty fuel: why ambition built on insecurity breaks down
• Why Superpower hires like a cult, and how he built a 40-person team with extreme ownership
• Interoceptive awareness and using your body as an intelligence system
• How to evaluate co-founders through intuition, energy, and pattern recognition
• The role of delusion, confidence, and narrative in recruiting and fundraising
… and much more
Highlights:
(
00:00) Jacob Peters
(
02:22) Jacob's Journey: From Childhood to Consciousness Expansion
(
05:24) The Power of Subconscious Awareness
(
08:07) The Role of Interoceptive Awareness in Health
(
13:51) Jacob's Entrepreneurial Beginnings with Legos
(
19:25) From Legos to Technology: Early Ventures
(
21:20) Building Communities and the Birth of Commsor
(
24:30) Co-Founder Relationships
(
28:10) Tuning into Gut Feelings and Vibes
(
32:39) Creating a Conscious Company Culture
(
38:00) Volatility as a Feature in Company Culture
(
39:42) Building a Mission-Driven Team
(
40:21) Solving the Cold Start Problem
(
41:34) Empowerment and Ownership in the Workplace
(
41:47) Recruiting the First Few Key Members
(
44:06) The Role of Delusion in Success
(
47:38) Introspection and Self-Improvement
(
01:06:03) The Genesis of Superpower
(
01:10:57) Personal Mission Statements
(
01:17:47) Choosing Investors and Stakeholder Alignment
(
01:21:13) Founders and Future Aspirations
Links
Jacob
X - https://x.com/J__Cub
Linkedin - https://www.linkedin.com/in/jacobdpeters/
Luba
Linkedin- https://liniked.com/in/yudasinal
Instagram - https://www.instagram.com/lifeoflubaa
X - https://www.twitter.com/LubaYudasina