WEBVTT

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Matt Abrahams: The effort you
put in, in terms of practice and

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preparation, have a huge impact on
the quality of your communication.

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My name is Matt Abrahams, and I
teach strategic communication at

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Stanford Graduate School of Business.

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Welcome to Think Fast
Talk Smart, the podcast.

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Today I am excited to
speak with Chiney Ogwumike.

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Chiney is a professional basketball
player, an NBA and WNBA analyst

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for ESPN, and an advocate for
gender equality in sports.

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She, along with her sister Nneka, were
star basketball players at Stanford.

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Chiney, I am thrilled to have you join me.

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Thanks for being here.

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Chiney Ogwumike: Thanks for having me.

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This is definitely a Bucket list podcast.

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Matt Abrahams: Should we get started?

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Chiney Ogwumike: Yeah, let's do it.

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Matt Abrahams: Unlike some sports
that have time for in-game planning

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and communication, think of like
a football huddle, basketball

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is incredibly fast paced.

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How did you manage to communicate
effectively and quickly while on the go?

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Chiney Ogwumike: The cool thing
about sports is that it forces

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you to communicate, whether you
are someone that is vocal or not.

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You have to be able to use
your voice, find your voice.

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That doesn't mean you have to
talk a lot, it just means that you

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have to communicate the important
messages because we are all one team.

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Communication is essential when it
comes to team sports and basketball.

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We'll test that because
it's also a cardio sport.

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So like you have to communicate, you have
to look, you have to do nonverbal cues

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like all of that matters when it comes
to trying to achieve your ultimate goal.

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Matt Abrahams: And would you work
with your teammates to come up

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with some shorthand or ways of
communicating more quickly or in that

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moment so you could perform better?

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Chiney Ogwumike: Oh, absolutely.

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One of the things that I learned
from the greatest coach I've ever

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played for, iconic, Tara VanDerveer,
is, she's very big on symbols.

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Because oftentimes there's so many things
in this world that can be distractions,

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that can be things that can be used
to sort of deflect what your goal

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is or what you're trying to achieve.

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That coach, Tara, she taught us symbols,
one, two, three, four, or just, you

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know, shapes or just, you know, movements
that can be read no matter who's

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in the room, whether that room is a
small practice gym or Maples Pavilion.

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It's interesting because the best, most
gratifying moments that I've had, not just

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in basketball, also in, as a broadcaster,
is when you're able to work with someone,

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you're doing something at a high level and
you are communicating even non-verbally.

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Because it really shows you
the essence of chemistry.

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And I found that on the court, and
I've also found that in the studio.

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Matt Abrahams: Wow.

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So this notion of trust really underlies
a lot of this, and it's multi-channel.

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It's not just the words you
use, it's the symbols and the

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non-verbal that really matter, and
working on it makes a difference.

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And I'd love that you've seen that
both in your playing life, but in

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also in your professional life.

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Playing professional basketball requires
performing under immense pressure.

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I can't imagine what it feels like
to shoot a free throw with thousands

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of people yelling and screaming.

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What mental strategies do you use
to stay calm and focused during high

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pressure situations, both when you're
on the court, but also when you're on

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the screen or in your everyday life?

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Chiney Ogwumike: It sounds
so corny, but it's true.

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The older I get, the more I realize that
these old adages actually make sense.

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People are saying it for a reason
and it keeps getting passed on

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from generation to generation.

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Practice makes perfect, and I love
that you brought up the free throw

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because that was where I had my fear.

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I was very afraid as a freshman at
Stanford University to shoot free

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throws because I wasn't great at it.

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But there is freedom on the
other side of your fear.

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Meaning if you go in there and you
practice and you do the repetition,

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a repetition of errors means it
shows a lack of intelligence.

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Like you keep making the same mistakes,
it shows that you're not capable of

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retaining information so that you can
be better and erase those mistakes.

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So for me, I was like a sixty percent free
throw shooter when I came to Stanford.

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And I'm not gonna lie,
exactly what you talked about.

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We'd have our, you know, Maple
Pavilion is just rocking.

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I would always tell people my hands
didn't feel like my hands because I

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was over conscious of what I looked
like, what I felt like in that moment.

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So what did I do?

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I just went, during practice, after
everything was done, to the corner,

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and I just kept shooting free throw
after free throw after free throw.

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And now, when I got to the pros,
I was so confident in my free

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throws that people would say,
Chiney, you know, end of practice.

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It's either you make it or
we have to run down and back.

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I'd go up there and I'd knock down my
free throw, and it was a mental thing.

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My dad loves the mind over matter.

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Giving yourself that notion that I have
practiced this, I am a master of this.

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All I have to do is do what I
do, no matter the circumstance.

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And so that's sort of what helped me
when it came to addressing situations

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that I felt like were bigger than me,
but I knew I could meet that moment.

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Matt Abrahams: So taking the
time to confront the fear and

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practice your way through it.

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I love that notion of there's
freedom on the other side of fear,

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but you have to to commit and do
the work and it has great payoffs.

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And I think a lot of people listening
in have fear of speaking in front of

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others or standing up in high stake
situations and, and there are things

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that we can do to practice to help.

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Taking classes, listening to a
show like this, doing Toastmasters.

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There are all these ways to get
that practice and those reps in.

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Thank you for sharing that.

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You have had several coaches over your
career, what have you noticed that

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great coaches do to motivate their
players and how have you taken some of

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those learnings into what you do when
you have to motivate other people?

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Chiney Ogwumike: My mom has always had
a saying that I have internalized, tiny

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drops of water make a mighty ocean.

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And when I think about great coaches and
being able to address maybe fears, whether

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it is communication or performance, I
go to that saying, and it marries with

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what coach Tara, I learned by watching
her for four years, is showing up as

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the same person each and every day.

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And that to me is the number one thing
that we can do to be able to put ourselves

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in a position to have that growth.

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I think oftentimes the best things in life
are things you work out over long periods

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of time, and so being in an environment
where I have learned and watched so

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many great coaches show up as the same
person, whether it's win or loss, approach

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preparation at the highest levels, and
then know that you give your all no

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matter what the outcome is gonna be,

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that to me is what moves the
goalpost forward inch by inch, not

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just on those Hail Mary touchdowns.

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It's like those incremental
things that are sustainable.

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Those tiny drops of water that
builds an ocean that can change the

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tides of how you perceive yourself.

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Great people, great communicators, anyone
that's working at something, at a skill,

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show up as the same person each and
every day and just chip away, chip away,

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chip away at it, into the point where
they turn that weakness into a strength.

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And then after turning that into
a strength, they go onto another

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skill and harness that skillset to
the point where you're a master.

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Matt Abrahams: I really like
your mother's saying of the, the

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drops leading into the ocean.

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I think that's a really powerful
metaphor for what you're talking

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about, which is it takes time and it
takes practice, and the great coaches

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focus on the, the little things.

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It's not the, the, the
big thing right away.

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It's these little steps that
get you to that greatness.

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I do wanna talk a little bit
about your move into broadcasting.

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Uh, you know, broadcasting, especially
sports broadcasting, is a male dominated

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profession, although it is changing.

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How have you dealt with being part
of a profession where there aren't

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lots of people similar to yourself?

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Many of our listeners can relate
to not being like others that

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they work with in terms of age,
gender, experience, et cetera.

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How have you handled that and what
have you done to help yourself

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feel more comfortable but also help
others see the value that you bring.

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Chiney Ogwumike: So the biggest
challenge that I had when I just

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started becoming a broadcaster, and
the way I sum it up, is this saying,

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they see you before they hear you.

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They judge you before they know
you, but they still can't stop you.

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And being in this field, it's very similar
to playing because when I played and

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I miss a shot and it's on national TV,
everyone saw that I missed that shot.

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Very similar to broadcast.

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If I forget a player's name
or I mess up on a breakdown.

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Everyone's gonna see that.

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That's my voice, that's my face.

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But one thing I have found that
I think people don't realize

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is perfection is overrated.

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Missing shots teach you how to make shots.

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Making mistakes teach you how to
protect yourself from having those

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types of situations in the future.

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And also, I think there's this thing in
communication that people don't realize.

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Not many people, if any,
are perfect communicators.

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We're gonna stutter, we're gonna
stammer, we're gonna forget a

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name, we're gonna forget a place.

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What you do when that happens is what
defines how you are as a communicator.

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Those are the things where you accept your
humanity, and I think that actually makes

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you more relatable, being unapologetically
yourself, being real, being honest.

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As long as you believe in it and you
are prepared and you have intentions

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in when you are trying to communicate
your message, the rest is a non-factor.

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And so to me, that's the biggest thing.

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Like communication is not flawless.

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It's a learning exercise.

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It's something you continue to grow at.

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It's something you continue to master,
but there's no one that is a absolute

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to the T perfect communicator.

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Matt Abrahams: At the end of the
day, what you're really talking

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about is authenticity, right?

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The bottom line is be yourself, but
this notion of there is no perfect

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communication and stressing out over it.

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Absolutely one hundred percent correct.

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You need to come teach my class, because
that's one of the biggest messages

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that I try to get across to my MBA
students is that there is no perfect.

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There's better and there's worse.

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But as you said, we learn from that.

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And what I really like is, you know,
the question I asked is, you're in

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a space where there aren't a lot of
people who have your background, have

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your experience, and yet you have
carved out a space because of that

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authenticity, because of that willingness
to just show up and be your best.

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And if that's not perfect, that's okay.

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Keep working at it.

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And I think there's a lesson
in there for all of us.

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Now that requires a certain
degree of confidence though.

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And it sounds like that confidence has
built in you through your preparation,

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through the support system you have
from your coaches, your family.

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I'd like to talk specifically in
detail about the broadcasting you do.

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You on a regular basis are
in front of large audiences.

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What rules and practices have you
found helpful in communicating a

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lot of detailed information, and yet
making it accessible and engaging?

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It's fun to watch you break down
a play or talk about something.

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But when you think about it,
you're covering a whole lot of

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really technical information.

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Do you rely on particular
tools or strategies to do that?

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Chiney Ogwumike: Yeah, there are a couple
of strategies, and so I guess the easiest

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way to answer this is to give you a
little bit of insight into my routine.

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So I typically come into the
studio earlier than most analysts.

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Because one thing I've realized,
especially as being a woman

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speaking on the MBA, people wanna
be like, oh, but what do you know?

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You never played in the NBA.

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What I do know are numbers and facts.

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So I love sitting down with my
researchers because they're the ones

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that help me substantiate my opinions.

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In a dream world, having my blanket
opinion would be great, but one

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thing I've realized is people like
opinion and also fact to back it up.

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And so I spend a lot of time with
our researchers for every argument

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that I have, having numbers to
substantiate what I'm gonna say.

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Then I go up into the studio, and this is
something that I think is very important

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because a lot of times people think
that, okay, I'm just gonna go and talk.

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You have to get your mind right
for what you're about to do.

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And so I have two things that I do.

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I say the Serenity prayer, which is
God, grant me the serenity to accept

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the things I cannot change, the courage
to change the things that I can, and

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the wisdom to know the difference.

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And then this is just
something I always do too.

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I say the angel of God, my
guardian dear, that prayer.

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I say that every time I get on a
flight too, just because I feel

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like I'm entering an environment.

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And I did it before every game.

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I did those two things before
every basketball game too.

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Just like giving my protection
in this moment to my spirituality

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and also understanding that I
have power to really help shape

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narratives that are my passions.

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So that's step two.

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So step one is research.

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Step two is getting my mind into
the place where I can perform.

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And then step three is threes, actually.

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What I have found is that people can
take information the best in threes.

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When you just have a blanket
statement, people are looking for more.

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You know, LeBron James is the greatest
basketball player of all time.

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Great.

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Now tell me why.

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Now, if you have a deluge of facts,
then you might get lost in the sauce.

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So three key points are
very easy to be retained.

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Matt Abrahams: So like you did
as a player, there was a lot

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of work that went into that.

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I really appreciate
several things you said.

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First and foremost, you have to
have your approach and mindset down,

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and you found a routine that works
for you to help you feel empowered

00:12:53.420 --> 00:12:54.709
and to help you feel focused.

00:12:54.709 --> 00:12:55.609
And that's critical.

00:12:55.819 --> 00:12:59.949
Again, it comes down to the repetition,
the practise, the learning, the detail.

00:13:00.069 --> 00:13:04.960
And then I really like that you
are mindful of how you actually

00:13:04.960 --> 00:13:06.490
structure the information.

00:13:06.490 --> 00:13:09.069
You don't just give people
a deluge of information.

00:13:09.069 --> 00:13:12.760
You are very mindful of making a
clear point and then supporting

00:13:12.760 --> 00:13:14.770
it, but not with too much detail.

00:13:14.770 --> 00:13:17.890
And that's, I think, a lesson
for all of us that we have to

00:13:17.890 --> 00:13:19.150
prepare ourselves mentally.

00:13:19.300 --> 00:13:23.080
We have to know our stuff, show up
authentically, and then package it in a

00:13:23.080 --> 00:13:28.320
way that people can remember it, and give
them what they need but not too much more.

00:13:28.515 --> 00:13:32.475
That was a great distillation of what I
think makes for effective communication.

00:13:33.165 --> 00:13:36.314
Before we end, I like to ask
all my guests three questions.

00:13:36.314 --> 00:13:38.895
One I create just for you,
and the other two are similar

00:13:38.895 --> 00:13:40.395
across everybody I interview.

00:13:40.395 --> 00:13:41.085
Are you up for that?

00:13:41.385 --> 00:13:42.255
Chiney Ogwumike: Yeah, absolutely.

00:13:42.255 --> 00:13:42.795
I'm down.

00:13:43.095 --> 00:13:47.070
Matt Abrahams: My first question is, if
you had an opportunity to speak to young

00:13:47.070 --> 00:13:50.850
women, women coming out of college, or of
that age, starting their careers for the

00:13:50.850 --> 00:13:55.230
first time, what's one bit of advice you
would give them beyond what you've talked

00:13:55.230 --> 00:13:57.060
about, in terms of show up, be authentic.

00:13:57.060 --> 00:13:59.100
You know, is there something
else you would share with young

00:13:59.100 --> 00:14:02.070
women who are entering the
workforce or their first career?

00:14:02.715 --> 00:14:05.865
Chiney Ogwumike: I think it's such a
unique time and I don't take these moments

00:14:05.865 --> 00:14:12.225
for granted, and so what I would share to
the rising generation of young women is

00:14:12.225 --> 00:14:14.805
that you belong and so does your voice.

00:14:15.075 --> 00:14:21.495
I think oftentimes in society we look at
the idea of comparison being the thief of

00:14:21.495 --> 00:14:26.475
joy instead of staying true to your own
path and being authentically yourself.

00:14:26.970 --> 00:14:30.390
To me, that's what has changed the game.

00:14:31.140 --> 00:14:33.180
Matt Abrahams: So much
richness in that response.

00:14:33.180 --> 00:14:36.444
The thing that really resonated
with me is the you belong.

00:14:37.455 --> 00:14:42.585
Your voice matters, and I, I hope
young women, young men, everybody

00:14:42.675 --> 00:14:44.865
listens to that and takes that advice.

00:14:45.525 --> 00:14:50.295
Question number two, who is a
communicator that you admire and why?

00:14:50.715 --> 00:14:53.735
Chiney Ogwumike: The first person
that comes to my mind is Lisa Leslie.

00:14:54.155 --> 00:14:56.895
Probably a deceptive pick or an
obvious pick 'cause I come from

00:14:56.895 --> 00:14:58.095
the world of women's basketball.

00:14:58.425 --> 00:15:02.935
But communication is not just what we say
verbally, it's how you carry yourself.

00:15:02.935 --> 00:15:04.905
What are you communicating to the world?

00:15:05.145 --> 00:15:08.834
You know, I think that's one of the
things that I didn't understand until I

00:15:08.834 --> 00:15:13.545
had a platform and people look to me as
someone that they could aspire to be.

00:15:13.935 --> 00:15:17.895
If I'm walking down the street, how
I carry myself is communication.

00:15:17.975 --> 00:15:21.944
Just as much as me on the broadcast,
just as much as me playing on the court.

00:15:22.340 --> 00:15:26.570
And so Lisa, in being able to have
her as a mentor, the way she carried

00:15:26.570 --> 00:15:30.830
herself at the time, which was so huge
at the genesis of the WNBA, coming

00:15:30.830 --> 00:15:34.790
off of the 96th Olympics, changed
the game for so many women in sports.

00:15:35.120 --> 00:15:40.640
And then on top of it, to pivot into being
a mother, a sister, an entrepreneur, a

00:15:40.640 --> 00:15:44.000
broadcaster, an entertainer, just an icon.

00:15:44.180 --> 00:15:48.080
How you carry yourself matters
just as much as what you say.

00:15:48.480 --> 00:15:50.370
And so I, I always shout her out.

00:15:50.819 --> 00:15:52.260
Matt Abrahams: Lemme
ask our final question.

00:15:52.620 --> 00:15:57.300
What are the first three ingredients that
go into a successful communication recipe?

00:15:58.020 --> 00:15:59.200
Chiney Ogwumike: Preparation.

00:15:59.560 --> 00:16:00.630
Authenticity.

00:16:01.090 --> 00:16:01.970
And purpose.

00:16:02.650 --> 00:16:03.170
Matt Abrahams: I love it.

00:16:03.170 --> 00:16:06.300
Preparation, which doesn't surprise
me based on what you've talked about,

00:16:06.480 --> 00:16:10.950
authenticity as well, and then having
a clear purpose in mind and certainly

00:16:10.950 --> 00:16:12.690
you are somebody who is purpose driven.

00:16:13.110 --> 00:16:14.940
Chiney, this has been phenomenal.

00:16:14.940 --> 00:16:15.690
Thank you.

00:16:15.990 --> 00:16:20.400
Not only did you teach a lot of players
lessons on the court, you teach a lot

00:16:20.400 --> 00:16:22.620
of people lessons in your broadcasting.

00:16:22.950 --> 00:16:23.430
Thank you.

00:16:26.220 --> 00:16:28.590
Thank you for joining us
for another episode of Think

00:16:28.590 --> 00:16:30.720
Fast Talk Smart, the podcast.

00:16:31.080 --> 00:16:34.620
To learn more about leadership and
communication from sports stars, listen

00:16:34.620 --> 00:16:39.885
to episode 166 with Andrew Luck and
episode 153 with Tara VanDerveer.

00:16:40.245 --> 00:16:44.415
This episode was produced by Ryan
Campos and me, Matt Abrahams.

00:16:44.685 --> 00:16:46.365
Our music is from Floyd Wonder.

00:16:46.605 --> 00:16:48.855
With thanks to Podium Podcast Company.

00:16:49.335 --> 00:16:52.725
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