Outsmart the Hustle

You don’t need to go viral—you need to be remembered. In this episode of Outsmart the Hustle, Hannah McGinty unpacks why chasing numbers won’t build the kind of brand that sticks. She shares her personal shift from trying to go viral to focusing on creating meaningful, memorable content that resonates deeply with the right people. If you've ever felt behind because your content isn’t "blowing up," this episode will remind you that impact impressions—and brand moments last longer than viral ones.

Key Takeaways:
  • Why going viral doesn’t guarantee leads (or bookings)
  • The power of being unforgettable, not just seen
  • How to build brand moments that resonate
  • Tips for developing a signature style or voice
  • Speaking directly to your ideal clients’ pain points
  • What it means to create deeper, lasting content
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Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content

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What is Outsmart the Hustle?

Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.