Celebration, Self-Expression and Rowan's New Approach to Piercing

In the past, consumers who wanted to get their ears pierced had two options: tattoo shops and the mall. According to Louisa Schneider, the mall-based piercing experience in particular felt uncomfortable and impersonal.  
 
She knew there was a better way and that’s why she started Rowan. Now, the ear-piercing brand is growing steadily, thanks to its super-fun studio experience, a successful partnership with Target, and a loyal base of licensed nurses who act as the brand champions and piercing squad. 

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.