Retail Remix

Over the course of the pandemic, consumers’ buying needs completely changed. Some consumers switched suits for athleisure, while others focused less on a full face of makeup and more on clean skincare.

These behaviors are still evolving as the state of the world continues to change. That means the spotlight is on planners and Liza Amlani believes that’s a good thing. During this week’s Retail Remix, we dig into how demographic and psychographic shifts are driving a new era of product development and merchandising, and what issues are rising to the top.

Show Notes

Over the course of the pandemic, consumers’ buying needs completely changed. Some consumers switched suits for athleisure, while others focused less on a full face of makeup and more on clean skincare.
 
These behaviors are still evolving as the state of the world continues to change. That means the spotlight is on planners and Liza Amlani believes that’s a good thing. During this week’s Retail Remix, we dig into how demographic and psychographic shifts are driving a new era of product development and merchandising, and what issues are rising to the top. Listen to learn:  
  • How sustainability and inclusivity are influencing merchandising decisions;  
  • Why product teams need to tap new data sources (especially social media) to uncover new innovation opportunities; and  
  • The power of deeper, qualitative customer research such as shopper interviews and walking the store floor.  
     
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.