Lee Ashby Rogers, Director of Integration and Inclusion at Bass, Berry & Sims, joins Kristo Sween to talk about the connections between lateral partner onboarding and business development. Drawing on lessons from her waitressing days and a Ritz-Carlton approach to VIP guests, Lee explains how listening for what goes unsaid, pairing every new partner with a well-prepared sponsor, and mapping relationships from day one can turn onboarding into a cross-selling head start. Lateral integration, in the right hands, has business development written all over it.