Lynn joins this week’s episode to discuss ways agents communicate their value, and why it’s more important now than ever to be communicating your value to clients.
Full Description / Show Notes
- Lynn’s career background and how she got started in real estate
- The history of explaining value propositions in our industry
- Why it’s so important for agents to be communicating value
- If sellers agents should be focused on value proposition in addition to buyers agents
- Buyer representation agreements and the importance of using them
- What buyer representation agreements should include
- At what point in the relationship you should use buyer representation agreements
- How agents can articulate their value proposition
- How clients factor into your value proposition
- NAR’s ABR Designation
- The types of services to include in value proposition
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