1 00:00:01,120 --> 00:00:04,800 Hey, everybody. Welcome to Poduty and the News. I've got Wize joining me. 2 00:00:04,800 --> 00:00:08,000 We've got six great stories headed your way. 3 00:00:08,640 --> 00:00:09,840 What time is it? 4 00:00:32,140 --> 00:00:35,980 Live news podcast about podcasting from the 5 00:00:35,980 --> 00:00:36,380 st. 6 00:00:46,140 --> 00:00:49,020 The only live news podcast about 7 00:00:49,340 --> 00:00:51,660 podcasting from the stage. 8 00:00:56,860 --> 00:01:00,660 If that beat doesn't get you out of your seat, check your pulse, you 9 00:01:00,660 --> 00:01:04,420 might not be alive. It's Poduty and the News for Tuesday, 10 00:01:04,580 --> 00:01:08,340 December 16, 2025, with Will Wize Otero 11 00:01:08,340 --> 00:01:11,900 joining me all the way from the Poconos. Wize, 12 00:01:11,900 --> 00:01:15,700 welcome to the show. Oh, man. Great honor to be here, 13 00:01:15,700 --> 00:01:19,340 man. Always a pleasure to collaborate with you. Oh, man, I. 14 00:01:19,340 --> 00:01:22,740 We were talking before the show, probably since 2020, 15 00:01:22,980 --> 00:01:26,790 you three to four main things a year that we collaborate 16 00:01:26,790 --> 00:01:30,270 on different events. Indie pods. The women of indie pods. 17 00:01:30,350 --> 00:01:33,950 You've been out here to the theater. We did two days of live 18 00:01:33,950 --> 00:01:37,430 streaming. Yes, we did. And we got you one of those Primanti 19 00:01:37,430 --> 00:01:39,390 sandwiches. Yes, yes. 20 00:01:41,150 --> 00:01:44,750 That was when I could eat a lot and. Yeah, 21 00:01:46,190 --> 00:01:49,070 well, that was a lot of fun. I hope to get you back out here 22 00:01:49,390 --> 00:01:52,590 soon. We had a little bit of a, I think, schedule conflict this year, but 23 00:01:53,010 --> 00:01:56,650 hopefully coming up in the spring. And I know since we 24 00:01:56,650 --> 00:02:00,410 last spoke, I don't know, it's every three 25 00:02:00,410 --> 00:02:04,010 to four weeks you have a big announcement coming up like you always 26 00:02:04,010 --> 00:02:07,490 have. You're always something in the works. There's something new you're working on. 27 00:02:07,650 --> 00:02:11,370 I'm really excited for one big thing that you're starting to put together 28 00:02:11,370 --> 00:02:14,450 next year. I don't know if you have all the details yet, but there's going 29 00:02:14,450 --> 00:02:18,010 to be a way for a lot of people possibly to get together. But tell 30 00:02:18,010 --> 00:02:21,130 us a little bit about what you've been working on, especially since the last time 31 00:02:21,130 --> 00:02:24,870 you were out here. Oh, man, it's a lot of things, man. 32 00:02:26,630 --> 00:02:28,710 We launched Real Wize Publishing. 33 00:02:31,830 --> 00:02:35,590 I've learned how to self publish books, me and Poppy J. And so 34 00:02:35,990 --> 00:02:39,350 we've launched Real Wize Publishing. Like I said, 35 00:02:39,510 --> 00:02:41,190 we've gone a whole new 36 00:02:44,070 --> 00:02:47,630 rebranding. We went from Real 37 00:02:47,630 --> 00:02:51,180 Wize Productions to Real Wize Global Media, 38 00:02:51,740 --> 00:02:55,340 focusing more on a lot of the stuff that we're 39 00:02:55,340 --> 00:02:59,100 trying to build, man. It's just been an amazing 40 00:03:02,540 --> 00:03:05,420 12 months. This, this year has been really. 41 00:03:07,580 --> 00:03:11,180 It's been one of those moments, right, where you know 42 00:03:11,180 --> 00:03:14,870 that you're right there at that. At that point 43 00:03:15,100 --> 00:03:18,460 level where it's just ready to, like, just take off or 44 00:03:18,460 --> 00:03:21,260 explode. So it feels like 45 00:03:21,740 --> 00:03:25,540 2025 is just right there. So for 2026, 46 00:03:25,540 --> 00:03:28,780 we just plan to just take it to another level and 47 00:03:29,100 --> 00:03:32,860 Just keep grinding. Yeah, let's make 48 00:03:32,860 --> 00:03:36,380 it happen. I mean, we've. We've been laying the groundwork for a few years, and 49 00:03:36,540 --> 00:03:40,180 you've ramped it up over the last year with the book, with the 50 00:03:40,180 --> 00:03:43,380 publishing, with the podcast, the rebrand. 51 00:03:43,860 --> 00:03:46,420 I don't know if you're talking about the other. Are you still working on the. 52 00:03:46,740 --> 00:03:49,940 I'm still working on the retreat, yes. That's. That's something. That's. 53 00:03:50,660 --> 00:03:54,100 Because I've gotten so much great feedback from it. Right. 54 00:03:54,180 --> 00:03:57,900 Especially the concept and everything that we're 55 00:03:57,900 --> 00:04:01,740 trying to build around it, because it's something where I 56 00:04:01,740 --> 00:04:05,420 want podcasters to come together and because 57 00:04:05,420 --> 00:04:09,030 I. Because I. Actually, next month, I will be in Orlando for 58 00:04:09,030 --> 00:04:12,510 PodFest. Right. But this will be completely different because 59 00:04:12,510 --> 00:04:16,310 PodFest is so big. Right. 60 00:04:16,310 --> 00:04:19,950 And it's so many people and you get to network with 61 00:04:20,430 --> 00:04:24,030 where. I just want this to be a little bit more an intimate setting. Probably 62 00:04:24,190 --> 00:04:28,030 20 to 25, maybe 30 podcasters getting 63 00:04:28,030 --> 00:04:31,790 together and, and having workshops and, and collaborating and, 64 00:04:32,360 --> 00:04:35,920 and the content that they create there. That's for them 65 00:04:35,920 --> 00:04:39,080 to. To use and, and build from there. 66 00:04:40,200 --> 00:04:42,640 Yeah, it's going to be a lot of fun. I'm going to get there. No 67 00:04:42,640 --> 00:04:45,400 matter what rain, sleet or shine or snow, 68 00:04:46,440 --> 00:04:49,720 you have to be there. Because you, You. You're kind of. So, you're sort of 69 00:04:49,720 --> 00:04:53,400 kind of like the. The tech guy, too, as well. Even though I. I 70 00:04:53,400 --> 00:04:57,120 kind of been doing it. But yeah, no, it's. You 71 00:04:57,120 --> 00:05:00,930 definitely got to be there, brother man. I'll be two, three days early. You'll 72 00:05:00,930 --> 00:05:04,330 be wanting to get rid of me after the event, but I'm. I'm really looking 73 00:05:04,330 --> 00:05:07,370 forward to it. It's going to be a phenomenal event. I've heard some of the 74 00:05:07,370 --> 00:05:11,050 details you've been working on, and I'm sure as more details come about, you'll 75 00:05:11,050 --> 00:05:14,769 release more information. But you just keep an eye out, you know, make sure. Follow 76 00:05:14,769 --> 00:05:18,290 Wize in the links that I put into the show notes, Stay in contact, 77 00:05:18,370 --> 00:05:22,130 connect with them on Facebook, on LinkedIn, make those connections with 78 00:05:22,130 --> 00:05:25,570 the guests that I'm having because they're working on things. These are 79 00:05:25,570 --> 00:05:29,130 movers and shakers. This is like independent media 80 00:05:29,130 --> 00:05:32,490 on steroids. And all these little things that we've been working on 81 00:05:32,810 --> 00:05:36,530 are bubbling up now. They're starting to grow roots and get legs 82 00:05:36,530 --> 00:05:39,930 and start to run. So, you know, pay attention. Make sure you connect with 83 00:05:39,930 --> 00:05:43,770 Wize. Go into the show notes and click 84 00:05:43,850 --> 00:05:47,050 Wize's links. Are you 85 00:05:48,010 --> 00:05:51,770 ready for some of our stories tonight? 86 00:05:52,010 --> 00:05:55,660 Yes, I am. As you know, on this show we get six stories 87 00:05:55,660 --> 00:05:59,420 about different cities, small towns, conferences. People are 88 00:05:59,420 --> 00:06:02,940 doing live shows in droves. It's something that 89 00:06:03,340 --> 00:06:07,060 we didn't see as much six to 12 months ago, but 90 00:06:07,060 --> 00:06:10,660 I now have a backlog of 40 plus stories of people 91 00:06:10,660 --> 00:06:14,060 doing live podcasts. This is why we're doing the show two times a week. 92 00:06:14,140 --> 00:06:17,820 There's so much news coming in. There's so much change happening in 93 00:06:17,820 --> 00:06:21,360 live podcasting and live events. People podcasting at 94 00:06:21,360 --> 00:06:24,320 conferences, people filling theaters, arenas, coffee. 95 00:06:25,120 --> 00:06:28,640 It is happening and it's happening in bigger and bigger 96 00:06:28,640 --> 00:06:32,360 numbers. This is something to pay attention to. This is probably episode 97 00:06:32,360 --> 00:06:35,920 30, 35 of this show, Poduty and the News. 98 00:06:36,240 --> 00:06:39,600 And every week we've done six stories. There's 99 00:06:39,600 --> 00:06:43,200 180 examples I'm giving you of people around the world doing 100 00:06:43,200 --> 00:06:46,940 live podcasting and I've got six more for you. Tonight we're 101 00:06:46,940 --> 00:06:50,780 going to go to that first story and this is one we're 102 00:06:50,780 --> 00:06:54,620 going to file under. Is that a podcast? We're not sure we know 103 00:06:54,620 --> 00:06:58,460 how YouTube has been morphing the definition of what a podcast is, what 104 00:06:58,460 --> 00:07:01,580 a podcast could be. And it looks like TikTok is going to take that and 105 00:07:01,580 --> 00:07:05,300 put it through the ringer a little further. So is this a podcast or just 106 00:07:05,300 --> 00:07:08,780 a TikTok with better lighting? We're going to put this strategy under 107 00:07:09,100 --> 00:07:12,460 platform first live series and TikTok announced 108 00:07:12,540 --> 00:07:15,980 TikTok in the mix, a new live podcast in 109 00:07:15,980 --> 00:07:19,360 quotes series that feels like a big swing at turning 110 00:07:19,360 --> 00:07:23,040 celebrity interviews into appointment viewing. Except it's 111 00:07:23,040 --> 00:07:26,760 happening inside. TikTok season one is a four episode 112 00:07:26,760 --> 00:07:29,680 run of 30 minute live conversations 113 00:07:30,240 --> 00:07:33,800 streamed on TikTok and it kicked off December 11th with Demi 114 00:07:33,800 --> 00:07:37,280 Lovato as the first guest. The real Strategy here is 115 00:07:37,280 --> 00:07:41,120 TikTok packaging what looks like an interview show into a 116 00:07:41,280 --> 00:07:44,870 podcast rapper. It keeps fans on the platform longer, 117 00:07:44,870 --> 00:07:48,230 gives advertising a premium sponsorship lane, and 118 00:07:48,230 --> 00:07:51,710 turns music culture into a repeatable live series 119 00:07:52,030 --> 00:07:55,230 that can be clipped, reshared and 120 00:07:55,310 --> 00:07:58,510 remonetized after the broadcast ends. And 121 00:07:58,910 --> 00:08:02,750 this is the second Demi Lovato story we've had on the show in 122 00:08:02,750 --> 00:08:06,510 the 30 episodes. And the first time was a 123 00:08:06,510 --> 00:08:10,030 legit actual podcast. Demi Lovato has a book club 124 00:08:10,490 --> 00:08:13,970 and she has a book podcast where she talks about the books that she's reading 125 00:08:13,970 --> 00:08:17,690 and she shares that with her fans. And just another a great way to connect. 126 00:08:18,010 --> 00:08:21,490 And she held a live event, I think it was at the New York Public 127 00:08:21,490 --> 00:08:25,210 Library and invited her fans and people 128 00:08:25,210 --> 00:08:29,050 to come in and just talk about books and meet the authors and have these 129 00:08:29,050 --> 00:08:32,170 great conversations and it was recorded and released as a podcast. 130 00:08:32,650 --> 00:08:36,410 Here we have TikTok kind of doing the YouTube playbook 131 00:08:36,410 --> 00:08:40,180 here, redefining what a podcast is or what a 132 00:08:40,180 --> 00:08:43,780 podcast can be and then just only 133 00:08:43,780 --> 00:08:46,700 putting it on TikTok without any other kind of distribution. 134 00:08:47,660 --> 00:08:51,340 What were you thinking when you, when you read through this article wise, do you 135 00:08:51,340 --> 00:08:54,980 think this is a podcast or are we kind of pushing the boundaries of what 136 00:08:54,980 --> 00:08:55,980 a podcast can be? 137 00:08:59,100 --> 00:09:02,540 Because. All right, so when I first started in 138 00:09:02,540 --> 00:09:05,760 2020 I was strictly audio, right? 139 00:09:06,400 --> 00:09:10,200 I had to go get a platform. I got on podbean, got an 140 00:09:10,200 --> 00:09:13,960 RSS feed and that's how I launched 141 00:09:13,960 --> 00:09:17,280 my podcast. I was strictly audio. 142 00:09:17,840 --> 00:09:21,120 And then as I started interviewing 143 00:09:21,680 --> 00:09:25,520 people and getting together with, I got together with a branding 144 00:09:25,520 --> 00:09:29,360 strategist. They were a couple and one of the things 145 00:09:29,760 --> 00:09:33,520 they asked me was did I have video content? And 146 00:09:33,520 --> 00:09:36,800 at that point I was using funny 147 00:09:37,200 --> 00:09:41,000 Streamyard at that time to record the 148 00:09:41,000 --> 00:09:43,840 audio. I wasn't really using the video 149 00:09:45,360 --> 00:09:47,920 aspect of it. And so 150 00:09:49,040 --> 00:09:52,880 when I got with this couple, the husband made sure 151 00:09:52,880 --> 00:09:56,680 that, he kept making sure, he kept asking 152 00:09:56,680 --> 00:10:00,200 like do you do video? And my. And I came up with a couple 153 00:10:00,200 --> 00:10:03,720 excuses the first and then when the third time you finally asked me, I pressed 154 00:10:03,720 --> 00:10:07,440 record. It made, it made sense. I was already using 155 00:10:07,440 --> 00:10:08,080 the platform 156 00:10:11,360 --> 00:10:14,399 video. Long form video content right now is 157 00:10:15,920 --> 00:10:19,520 at a premium especially with on YouTube and everything. 158 00:10:19,600 --> 00:10:22,720 And then YouTube being 159 00:10:23,120 --> 00:10:26,230 the large, one of the largest search engines and. 160 00:10:28,150 --> 00:10:31,510 It. Being one of the most viewed 161 00:10:32,710 --> 00:10:36,550 app out there, right? Like it's, it's, it's outdone cable and, 162 00:10:36,550 --> 00:10:40,189 and all these and network television people. Everyone 163 00:10:40,189 --> 00:10:43,990 is on YouTube so when, so is is video. 164 00:10:44,390 --> 00:10:46,470 So let me ask you a question. Is video 165 00:10:47,990 --> 00:10:51,660 pod, is it video thing apart? Yes. Because 166 00:10:51,660 --> 00:10:54,940 if you can take the audio from it and use it, 167 00:10:54,940 --> 00:10:58,580 repurpose it and put it on platforms 168 00:10:58,580 --> 00:11:02,260 that, that distribute as, as a podcast, 169 00:11:02,260 --> 00:11:06,100 then I would consider it a podcast. But if you're going to just stay 170 00:11:06,100 --> 00:11:09,780 on TikTok then you're just a 171 00:11:09,780 --> 00:11:13,420 tick tock show. You're not a podcast because not 172 00:11:13,740 --> 00:11:17,440 they have to go to TikTok to find their show. Whereas if you're a 173 00:11:17,440 --> 00:11:21,240 truly are a podcast, you have RSS 174 00:11:21,320 --> 00:11:25,080 feed that takes you to multiple platforms that you're not 175 00:11:25,080 --> 00:11:28,760 just on Apple, you're just not on Spotify, you're on some 176 00:11:28,760 --> 00:11:32,440 other lower class podcasting platforms. And 177 00:11:33,240 --> 00:11:36,520 so yeah, I don't think what 178 00:11:36,520 --> 00:11:40,280 TikTok is doing I would consider a podcast. But 179 00:11:40,600 --> 00:11:43,240 listen we redefine things 180 00:11:44,730 --> 00:11:48,570 all the time. So I heard the same conversation on POD News 181 00:11:48,970 --> 00:11:51,130 the other day, and they were talking about. 182 00:11:52,890 --> 00:11:56,570 He asked a question. Is it on itunes? No. 183 00:11:57,210 --> 00:12:00,570 Is it on Spotify? No. 184 00:12:00,810 --> 00:12:04,250 Well, if those are podcast distribution platforms, then 185 00:12:05,370 --> 00:12:07,450 it can't be. Not there. It's not a podcast. 186 00:12:09,380 --> 00:12:13,180 Right. So how do we go about defining what a podcast is? 187 00:12:13,180 --> 00:12:16,700 How do we, you know, we want to push that boundary. We want to have 188 00:12:16,700 --> 00:12:20,460 independent media. We want to have people creating things. And. And I. And 189 00:12:20,460 --> 00:12:23,940 I've veered a little bit. You know, I do agree that a podcast needs to 190 00:12:23,940 --> 00:12:27,500 have some sort of distribution, some sort of rss. That really is what makes it 191 00:12:27,500 --> 00:12:31,180 a podcast. Otherwise, it's a video show. And this is. I think this 192 00:12:31,180 --> 00:12:34,820 falls under the category of it's a nice show. It's a great way to 193 00:12:35,210 --> 00:12:38,570 connect with Demi Lovato fans, but it is just a live 194 00:12:38,890 --> 00:12:42,570 stream on Tik Tok. Yeah, I'm. And. And not 195 00:12:42,570 --> 00:12:46,410 everyone's on Tik Tok. Right? Not there. Some people feel 196 00:12:46,410 --> 00:12:50,130 that Tik Tok is. Is kind of like childish, and they don't. They 197 00:12:50,130 --> 00:12:53,290 don't do it. So for. 198 00:12:53,770 --> 00:12:57,450 For you to just focus on Tik Tok, especially if you're trying to grow the. 199 00:12:57,930 --> 00:13:01,650 Grow a brand and. And something that was said 200 00:13:01,650 --> 00:13:05,460 to me, okay, that you want to 201 00:13:05,460 --> 00:13:09,140 master all these different platforms, we should master one, I 202 00:13:09,140 --> 00:13:12,660 guess by just doing a TikTok show. That's your way of mastering 203 00:13:12,660 --> 00:13:15,980 TikTok. But eventually, if you really want to become 204 00:13:17,340 --> 00:13:20,940 truly a podcast, you definitely just cannot just be on 205 00:13:21,500 --> 00:13:25,220 streaming on just one platform. You got to be in the places where 206 00:13:25,220 --> 00:13:27,740 your audience is, and you have to figure that out. And the way to figure 207 00:13:27,740 --> 00:13:31,530 it out is. Is through testing, testing different formats. Like right now, we're trying 208 00:13:31,530 --> 00:13:35,370 LinkedIn and Facebook tonight. You know, that's part of this. And what I 209 00:13:35,370 --> 00:13:38,930 do with this show is, yes, I am live streaming the show. This is very 210 00:13:38,930 --> 00:13:42,610 similar to what TikTok and Demi Lovato are doing. And I have a 211 00:13:42,610 --> 00:13:46,210 theater space. We're recording it live in the theater, and 212 00:13:46,370 --> 00:13:50,170 Wize is joining us on the live stream. Not much different than what 213 00:13:50,170 --> 00:13:53,570 TikTok's doing, but what I do from this is I'll edit 214 00:13:53,730 --> 00:13:57,210 all the video feeds that took to make this live stream happen. 215 00:13:57,770 --> 00:14:01,130 I will release it as a video, an edited video, and 216 00:14:01,370 --> 00:14:05,130 I will release the audio as a podcast that will get 217 00:14:05,130 --> 00:14:08,930 distributed to itunes and Spotify. So you can do all the things that 218 00:14:08,930 --> 00:14:12,490 TikTok's doing. But I think we really get into trouble 219 00:14:12,970 --> 00:14:16,730 when we start only hosting things behind these Walled 220 00:14:16,730 --> 00:14:20,410 gardens where you have to be on TikTok or you don't get to 221 00:14:20,410 --> 00:14:24,050 see the Demi Lovato interview. Yeah. Let's 222 00:14:24,050 --> 00:14:27,690 go over to story number two. Keep the show moving. 223 00:14:28,010 --> 00:14:31,530 We're going from conference stage to canon when 224 00:14:31,530 --> 00:14:34,650 live interview becomes the episode. 225 00:14:35,130 --> 00:14:38,970 Our second story is a perfect example of live events feeding 226 00:14:38,970 --> 00:14:42,730 long form podcast content. This episode features 227 00:14:42,730 --> 00:14:46,410 Chase Lockmiller, CEO and co founder of Crusoe, 228 00:14:46,820 --> 00:14:50,660 recorded live at the inaugural MCJ Summit in San 229 00:14:50,660 --> 00:14:54,020 Francisco at the Autodesk Gallery. Instead of a 230 00:14:54,180 --> 00:14:57,860 studio sit down, Cody turns the conference conversation into 231 00:14:58,100 --> 00:15:01,500 a flagship episode, diving into 232 00:15:01,500 --> 00:15:05,300 Crusoe's work at the intersection of AI and energy and 233 00:15:05,300 --> 00:15:08,900 Chase's journey from MIT soccer captain and mountaineer 234 00:15:09,060 --> 00:15:12,740 to climate focused entrepreneur. The big takeaway here 235 00:15:12,740 --> 00:15:16,280 isn't just the content, it's the strategy. Use a 236 00:15:16,280 --> 00:15:19,960 live high trust room, build a built in 237 00:15:19,960 --> 00:15:23,640 audience, event sponsors, then capture once 238 00:15:23,640 --> 00:15:27,320 and distribute everywhere, turning a single live moment 239 00:15:27,720 --> 00:15:31,480 into a long tail podcast value. And this 240 00:15:31,480 --> 00:15:35,240 is kind of what you were talking about on the last story wise. Here 241 00:15:35,240 --> 00:15:38,920 you have a live event and you're finding people who 242 00:15:39,000 --> 00:15:42,580 like the same things that you like. This is a, a conference of 243 00:15:42,660 --> 00:15:45,780 looks like AI and energy. And this company 244 00:15:46,180 --> 00:15:49,780 is hosting the event and they're recording a podcast. So they're bringing people 245 00:15:49,780 --> 00:15:53,500 together, potential clients, maybe people that 246 00:15:53,500 --> 00:15:57,260 they're serving in their industry, industry leaders, and they're 247 00:15:57,260 --> 00:16:00,940 hosting these events during the conference and then they're recording that 248 00:16:00,940 --> 00:16:04,700 content to release as their own podcast episode. So you're kind 249 00:16:04,700 --> 00:16:08,390 of, they're getting the double dip. They're bringing in, you know, and creating this 250 00:16:08,390 --> 00:16:11,870 live experience for people in their industry. And then 251 00:16:11,950 --> 00:16:15,510 they're recording all that content all week long while people are at the 252 00:16:15,510 --> 00:16:19,270 summit that they can use over and over again all year 253 00:16:19,270 --> 00:16:22,989 long. What, what Think about like this show right now, 254 00:16:22,989 --> 00:16:26,630 right? You're, you're recording, you're, you're 255 00:16:26,630 --> 00:16:29,950 streaming live, but at the same time you're also 256 00:16:30,110 --> 00:16:33,880 recording this and saving it so you can repurpose 257 00:16:33,880 --> 00:16:37,160 this content. Like if you wanted to take the audio from this 258 00:16:38,200 --> 00:16:41,840 and upload it to Apple or whatever or 259 00:16:41,840 --> 00:16:45,400 Spotify, you can do that. So 260 00:16:47,720 --> 00:16:51,520 you can have the best of both worlds. So it's 261 00:16:51,520 --> 00:16:55,280 important that you do both. Yeah. One of the things I 262 00:16:55,280 --> 00:16:58,760 used to ask myself was, what is a podcast, right? 263 00:16:59,560 --> 00:17:03,120 It's an MP3 file distributed by an RSS feed to the 264 00:17:03,120 --> 00:17:06,779 aggregator app so that people could download and listen to it on demand 265 00:17:06,779 --> 00:17:10,459 anytime they wanted to. And then I, I asked the question, you 266 00:17:10,459 --> 00:17:14,219 know, where is a podcast when is a podcast. There's a lot of 267 00:17:14,219 --> 00:17:17,819 times the when factor was people would, okay, we'll schedule 268 00:17:17,819 --> 00:17:21,619 Tuesday at 7pm you want to come to my studio? Or we'll 269 00:17:21,619 --> 00:17:25,139 get on a live stream. And then the wear factor was, well, 270 00:17:25,299 --> 00:17:28,539 I, I, I feel safe in my office. You know, I can get on a 271 00:17:28,539 --> 00:17:31,310 live stream, I can turn everything on. It sounds good. 272 00:17:32,830 --> 00:17:36,550 I just feel safe about that. And we started to push these boundaries 273 00:17:36,550 --> 00:17:40,150 of what, where and when a podcast could be. And 274 00:17:40,150 --> 00:17:43,630 you're starting to see all this stuff pop up in these different events. And 275 00:17:44,030 --> 00:17:47,830 our next story is very interesting because this 276 00:17:47,830 --> 00:17:51,310 is, this is the picture I'm showing people watching on screen right now. 277 00:17:51,550 --> 00:17:54,990 This is live on a showroom floor at a 278 00:17:54,990 --> 00:17:58,800 conference, right? They're just like, hey, we're gonna just, we're gonna 279 00:17:58,800 --> 00:18:02,640 set up a stage. People are gonna be walking by, checking out the booths on 280 00:18:02,640 --> 00:18:05,960 their way to speakers, on their way to demo new products. 281 00:18:06,280 --> 00:18:09,720 But right in the middle of the floor, we're gonna set up 282 00:18:10,680 --> 00:18:14,400 and do our show live. And this is when the trade show becomes 283 00:18:14,400 --> 00:18:18,120 the studio. This is building off of those conferences. Now you have 284 00:18:18,120 --> 00:18:21,720 the trade floor where all the other 285 00:18:21,720 --> 00:18:25,480 businesses are trying to gain new customers. And we'll file 286 00:18:25,480 --> 00:18:29,280 this one under the industry event as a podcast engine. This episode 287 00:18:29,280 --> 00:18:33,120 of Digital Builder was recorded live from Autodesk University 288 00:18:33,280 --> 00:18:36,800 at Green Bill 2025, turning a major 289 00:18:36,800 --> 00:18:40,240 industry conference into a podcast studio. Host 290 00:18:40,240 --> 00:18:43,680 conversations with Jose Gundino of 291 00:18:43,680 --> 00:18:47,360 Swinnerton and Jeff Girardi 292 00:18:47,600 --> 00:18:50,880 from Autodesk explore how pre construction is shifting 293 00:18:51,410 --> 00:18:55,170 from spreadsheets to integrated AI driven workflows and 294 00:18:55,330 --> 00:18:58,610 why the role is becoming more strategic and collaborative. 295 00:18:59,010 --> 00:19:02,810 The strategy here is using an industry event with a built in, highly 296 00:19:02,810 --> 00:19:06,530 qualified audience to capture expert conversations live, 297 00:19:06,850 --> 00:19:10,050 then distributing that content long after the conference ends, 298 00:19:10,370 --> 00:19:14,090 extending the value of the event and positioning the podcast as 299 00:19:14,090 --> 00:19:17,810 part of the industry's ongoing educational cycle. 300 00:19:18,310 --> 00:19:21,350 And what you see here on the screen, 301 00:19:21,910 --> 00:19:25,510 it's just a giant booth and they turned their booth into 302 00:19:25,510 --> 00:19:29,230 a TV studio. And one of the things that's one of the hardest things to 303 00:19:29,230 --> 00:19:32,710 do at a trade show is to get people engaged, get people 304 00:19:33,270 --> 00:19:37,030 stopping by, sitting down with you, sticking around your 305 00:19:37,030 --> 00:19:40,470 booth and these type of events, these types of recordings, 306 00:19:40,470 --> 00:19:43,670 bringing your podcast live to that show 307 00:19:44,310 --> 00:19:47,870 is a great way to make your booth sticky and get people 308 00:19:47,870 --> 00:19:50,310 talking about it while they're at the conference. 309 00:19:52,230 --> 00:19:55,750 Yeah, absolutely. And if you're, if you're at the trade show, 310 00:19:55,830 --> 00:19:59,590 you have your badge. The people running the booth here, 311 00:19:59,989 --> 00:20:03,670 they're going to scan that badge and guess what? They're getting your contact information. 312 00:20:03,830 --> 00:20:07,350 You stopped by, you showed interest. So now think of this as 313 00:20:07,670 --> 00:20:11,380 your business strategy. If you have a small business and you put on a 314 00:20:11,380 --> 00:20:15,140 local event, maybe at your local coffee shop or your library or 315 00:20:15,140 --> 00:20:18,740 a little civic area, you can bring people in who are 316 00:20:18,740 --> 00:20:22,540 interested in what you do or what the services you offer. Give them 317 00:20:22,540 --> 00:20:25,740 some value, train them on what you do, show them 318 00:20:26,860 --> 00:20:30,020 what working with you can be like. At the end of the night, you might 319 00:20:30,020 --> 00:20:33,180 get three or four or five business cards, you might make some new 320 00:20:33,180 --> 00:20:36,900 connections, and you might walk away with a few new 321 00:20:36,900 --> 00:20:40,000 clients. And, and what you see on the screen here is a great way to 322 00:20:40,000 --> 00:20:43,840 make clients in 2025 to, you know, kind of shake out 323 00:20:43,840 --> 00:20:47,320 that noise like, hey, let's slow down, let's connect, let's 324 00:20:47,320 --> 00:20:50,960 collaborate right here on the showroom floor before you're, you know, off to 325 00:20:50,960 --> 00:20:54,200 lunch to get like a Chick Fil A or something. Yeah, 326 00:20:55,480 --> 00:20:59,320 let's head over to. Oh, one of the. This was. We're at 327 00:20:59,320 --> 00:21:03,080 war. I think wise when the bots start podcasting, 328 00:21:03,530 --> 00:21:06,930 you know, some of the stories are we like to focus on live events, but 329 00:21:06,930 --> 00:21:10,130 there are things that are happening in this industry and one of the things I 330 00:21:10,130 --> 00:21:13,890 really want to focus on at the end of this is, hey, live 331 00:21:13,890 --> 00:21:17,450 events going to be very hard for AI to beat us. But 332 00:21:17,690 --> 00:21:21,410 it's happening right now. The podcast industry is facing a 333 00:21:21,410 --> 00:21:25,130 new kind of disruption as AI generated podcasts flood 334 00:21:25,130 --> 00:21:28,770 the market by the hundreds of thousands. According to Little 335 00:21:28,770 --> 00:21:32,570 LA Times, studios are now producing episodes for as little 336 00:21:32,570 --> 00:21:36,010 as $1 each, using cloned voices and 337 00:21:36,010 --> 00:21:39,730 synthetic hosts to dominate niche topics and trending 338 00:21:39,730 --> 00:21:43,370 searches at massive scale. Some creators are embracing 339 00:21:43,370 --> 00:21:47,170 AI as a tool, while others see it as a breach of listener 340 00:21:47,170 --> 00:21:50,530 trust, especially when human voices are replaced without 341 00:21:50,610 --> 00:21:54,370 consent. The strategy tension here is scale 342 00:21:54,370 --> 00:21:58,180 versus connection. AI can win on speed and volume, 343 00:21:58,260 --> 00:22:01,620 but in podcasting, trust and human presence 344 00:22:01,940 --> 00:22:05,780 are still the premium currency. What do you think about this one, Wize? 345 00:22:06,660 --> 00:22:10,500 It's funny because you're the one who introduced me to ChatGPT, right? 346 00:22:10,660 --> 00:22:14,420 Yes. I still remember that, that, that message 347 00:22:14,420 --> 00:22:18,060 vividly when you, when you sent it and it involved the 348 00:22:18,060 --> 00:22:21,790 Tribe Called Quest and, and everything. And 349 00:22:21,790 --> 00:22:25,390 so, and I've, and I've. Since then I've, I've run with it. Right. 350 00:22:25,470 --> 00:22:29,150 It's helped me structure a lot of the things that I do. 351 00:22:30,110 --> 00:22:33,150 It's. Yes, there are people doing, using it to, 352 00:22:33,710 --> 00:22:37,070 to further themselves and then you get people who 353 00:22:37,309 --> 00:22:40,670 use it for silly stuff. But me 354 00:22:40,670 --> 00:22:44,110 personally being able to use AI to help me 355 00:22:44,350 --> 00:22:48,160 structure my structure. My podcast helped me 356 00:22:48,720 --> 00:22:51,920 kind of build a business plan for building the 357 00:22:52,400 --> 00:22:55,920 publishing, the publishing arm of Worldwide 358 00:22:55,920 --> 00:22:59,640 Global and all these different other ways 359 00:22:59,640 --> 00:23:03,360 of using AI as the tool that 360 00:23:03,520 --> 00:23:07,360 it was meant to be. So for 361 00:23:07,360 --> 00:23:09,440 me, it's been 362 00:23:12,320 --> 00:23:16,030 a very big part of the growth that I've been 363 00:23:16,030 --> 00:23:19,630 able to do this past year. It's been 364 00:23:19,630 --> 00:23:23,270 because of me using different 365 00:23:23,270 --> 00:23:26,550 tools. AI using chat, GPT using Chat, 366 00:23:26,870 --> 00:23:30,669 using Cast Magic, using Minvo, all these 367 00:23:30,669 --> 00:23:34,310 different platforms, all these different AI tools to really 368 00:23:35,830 --> 00:23:39,350 help save time. Because like with Minvo, 369 00:23:42,400 --> 00:23:44,400 I import my video feed 370 00:23:46,800 --> 00:23:49,760 and it creates 30 clips that I can use 371 00:23:51,760 --> 00:23:55,000 on all my platforms that distributes it right directly to those 372 00:23:55,000 --> 00:23:58,600 platforms. So there's tools that's 373 00:23:58,600 --> 00:24:01,440 helped me again 374 00:24:02,560 --> 00:24:06,320 with the production of the show, with the 375 00:24:06,320 --> 00:24:09,210 distribution of the show, so many different things. 376 00:24:09,930 --> 00:24:13,610 So I'm a big supporter of support of AI. 377 00:24:15,530 --> 00:24:19,050 Do I agree that there's a lot of people 378 00:24:19,130 --> 00:24:22,890 using it in a way that I don't agree with? 379 00:24:22,890 --> 00:24:26,650 Yes. But I think 380 00:24:29,370 --> 00:24:32,970 if you truly want to grow and evolve, then you need to 381 00:24:32,970 --> 00:24:36,260 use the tools that are available and run with it. 382 00:24:37,220 --> 00:24:41,060 I have no problem with AI. I have no problem using AI. We use it 383 00:24:41,060 --> 00:24:44,740 here to. I'm a one man show tonight, right? To get to this point, 384 00:24:44,740 --> 00:24:48,340 I had to research a thousand stories. I need AI 385 00:24:48,420 --> 00:24:52,180 to help me filter through. I can't read a thousand stories every three days 386 00:24:52,180 --> 00:24:55,660 if we're doing two shows a week. So I get filters, I get 387 00:24:55,660 --> 00:24:58,580 summaries, I'm scanning for certain keywords. 388 00:24:59,220 --> 00:25:02,860 I'm using it to build the theme song, I'm using it to write the 389 00:25:02,860 --> 00:25:06,060 theme song. I'm using it for some of the editing, some of the 390 00:25:06,060 --> 00:25:09,820 enhancements. And that's, that's an okay use that. That's taking 391 00:25:09,820 --> 00:25:13,540 the skills that you have and elevating them. That's, that's what you want to 392 00:25:13,540 --> 00:25:17,140 use AI for. What some of these agencies are doing is they're taking, 393 00:25:18,099 --> 00:25:21,860 they're taking every news story that's hitting the front page, 394 00:25:22,260 --> 00:25:25,860 they're taking that context and generating a 395 00:25:25,860 --> 00:25:29,610 podcast. Within five minutes it's going to be live and release to 396 00:25:29,610 --> 00:25:33,170 the world. They're just doing 3,000 podcasts a day at 397 00:25:33,250 --> 00:25:37,090 pennies per podcast. And this is the problem that we're having. 398 00:25:37,810 --> 00:25:41,170 Here's. Let me go, let me just rewind a little bit. When you talk about 399 00:25:41,170 --> 00:25:44,970 active podcasts, there's about 4 or 500,000 active 400 00:25:44,970 --> 00:25:48,810 podcasts, but the podcast directories have 4 to 401 00:25:48,810 --> 00:25:52,250 5 million listings of podcasts. There's 402 00:25:52,250 --> 00:25:56,060 90% of the podcasts are dormant or they gave up, or they 403 00:25:56,060 --> 00:25:59,700 were. They did a few episodes and they stopped. That's 404 00:25:59,700 --> 00:26:03,260 already a problem with, with discovery of new and 405 00:26:03,260 --> 00:26:06,500 active shows. So there needs to be some sort of filtering that 406 00:26:06,660 --> 00:26:10,100 helps people find new and active shows. But if, 407 00:26:10,340 --> 00:26:13,940 if we're going to be battling shows where we can't even compete against 408 00:26:13,940 --> 00:26:17,700 the 90% of shows that are already out of business, then 409 00:26:17,860 --> 00:26:21,510 a slew of AI shows isn't going to 410 00:26:21,510 --> 00:26:24,430 help discovery. It isn't going to become a better experience 411 00:26:25,310 --> 00:26:28,910 for people coming into podcasting or just finding out about podcasting. 412 00:26:30,510 --> 00:26:34,230 They're going to be buried up to their eyeballs and slop, and it's just 413 00:26:34,230 --> 00:26:37,630 going to turn people off. And so we need a way, and we should really 414 00:26:37,630 --> 00:26:41,150 call on these aggregators to filter some of this out. 415 00:26:41,710 --> 00:26:45,550 Can I toggle? You know, if somebody discloses an AI podcast, 416 00:26:45,710 --> 00:26:49,070 can I just toggle a switch to remove that from my feed? I don't want 417 00:26:49,070 --> 00:26:52,920 to even hear that. And I don't want, I don't want to hear. 418 00:26:53,400 --> 00:26:57,080 The worst thing that happens to you in podcasting is you find a new show 419 00:26:57,080 --> 00:27:00,680 you get really excited about, you listen to an episode and 420 00:27:00,680 --> 00:27:04,520 then you go into their. I'll go listen to some of 421 00:27:04,520 --> 00:27:08,120 their back catalog. And then you realize the episode you just listened to 422 00:27:08,520 --> 00:27:12,280 was four years old and they haven't produced anything in a long time. 423 00:27:12,600 --> 00:27:16,430 And those types of things need filtered out. And we 424 00:27:16,430 --> 00:27:20,150 need to start figuring that out now before we have 3,000 425 00:27:20,150 --> 00:27:23,430 AI slot podcasts dropped every single day. 426 00:27:23,910 --> 00:27:26,150 Oh, no. And like you was talking about 427 00:27:27,750 --> 00:27:31,390 the podcasts that are dormant, right? Because there's 428 00:27:31,390 --> 00:27:34,910 only like 400. Like you said, 400,000 podcasts that are 429 00:27:34,910 --> 00:27:38,750 active. Like, I'm, I'm. My podcast is active. 430 00:27:38,750 --> 00:27:42,320 I release a new episode every week. And so 431 00:27:42,560 --> 00:27:46,240 which reminds me, I'm due to release this week's episode. 432 00:27:46,560 --> 00:27:50,320 But anyway, it's, 433 00:27:51,920 --> 00:27:55,360 it's important that if, to me, 434 00:27:56,880 --> 00:27:58,240 if you can 435 00:28:00,720 --> 00:28:03,200 put out at least 20 episodes, then 436 00:28:05,840 --> 00:28:08,480 do. Once you get to like 20, 437 00:28:09,850 --> 00:28:13,450 you can continue to grow it. Like, 438 00:28:14,810 --> 00:28:17,770 my goal when I first. Because when I started, 439 00:28:18,410 --> 00:28:22,250 I heard about the statistic about after two, 440 00:28:22,650 --> 00:28:26,170 three, four podcasts, that's when 441 00:28:26,650 --> 00:28:29,970 people just realize that they don't want to do it because it is a lot 442 00:28:29,970 --> 00:28:33,650 of work. And so when I 443 00:28:33,650 --> 00:28:36,330 got to episode 20, I was like, all right, I got this. 444 00:28:38,060 --> 00:28:41,620 I'm way past the benchmark that people 445 00:28:41,620 --> 00:28:45,380 who stop, I'm like, all right, I'm at 20. So from there, I just 446 00:28:45,380 --> 00:28:49,020 started Just creating content, recording more episodes and just 447 00:28:49,260 --> 00:28:52,700 started releasing episodes like there was no 448 00:28:52,700 --> 00:28:55,740 tomorrow. There is a hurdle. 449 00:28:57,180 --> 00:29:00,540 You do the first one and then you realize oh crap, I gotta do another 450 00:29:00,540 --> 00:29:04,150 one in seven days. Oh boy. So 451 00:29:04,150 --> 00:29:07,950 yeah, so being able to use the, use AI to make 452 00:29:07,950 --> 00:29:11,590 things so much easier for yourself and not burn 453 00:29:11,590 --> 00:29:15,430 yourself out and, and people say oh, but 454 00:29:15,430 --> 00:29:19,030 you're, you're, you're not being 455 00:29:19,030 --> 00:29:21,070 creative enough or well, 456 00:29:22,910 --> 00:29:26,110 if you don't write the right prompts into whatever 457 00:29:26,110 --> 00:29:29,790 you're, you're trying to, whatever results you're trying to get 458 00:29:29,790 --> 00:29:32,380 from AI then 459 00:29:33,580 --> 00:29:37,300 that, then you're not like the prompts are very 460 00:29:37,300 --> 00:29:40,700 important. You can't just not put in 461 00:29:41,580 --> 00:29:45,340 specifics for what you want because if you do, you're 462 00:29:45,340 --> 00:29:48,860 going to get, you're going to get. If you, you put in half 463 00:29:48,860 --> 00:29:52,700 ass work, that's the results you're going to get. So that's why a lot 464 00:29:52,700 --> 00:29:56,190 of people be complaining about oh, AI. This, this is missing. 465 00:29:57,300 --> 00:30:01,060 If you use it the proper way and you do what 466 00:30:01,060 --> 00:30:04,260 you're supposed to do with it, then I think it's very beneficial. 467 00:30:05,620 --> 00:30:09,340 Yeah. If you rely on AI as a crutch to 468 00:30:09,340 --> 00:30:13,060 do your work for you. I've heard Robert Rose say this a hundred times. 469 00:30:13,380 --> 00:30:16,900 The best you'll ever be is the best mediocre 470 00:30:16,900 --> 00:30:20,620 version of yourself. You can't use it to 471 00:30:20,620 --> 00:30:24,000 do everything to, to come up with your ideas, to write your 472 00:30:24,000 --> 00:30:27,800 scripts. It's, it's never going to be a better version of you. You have 473 00:30:27,800 --> 00:30:31,600 to have the skill set. You have to put in the time to, to 474 00:30:31,600 --> 00:30:35,200 be the person who can carry a show for 40 minutes, who can 475 00:30:35,200 --> 00:30:38,480 stay on stage, who knows what they're talking about, who is the expert? 476 00:30:38,800 --> 00:30:42,400 Then you rely on the AI to amplify all that 477 00:30:42,400 --> 00:30:46,240 and, and become a better creator like some of 478 00:30:46,240 --> 00:30:48,880 the creators we saw here at the McDonald's 479 00:30:49,950 --> 00:30:53,670 has had a new deal with when the brand becomes the venue. There was a 480 00:30:53,670 --> 00:30:57,470 cultural hub as a live platform. This was pretty 481 00:30:57,470 --> 00:31:01,030 cool and included podcasting. McDonald's didn't just 482 00:31:01,030 --> 00:31:04,750 sponsor Art Basil, they built a four day live 483 00:31:04,750 --> 00:31:07,790 cultural experience with UNK Arts Haas 484 00:31:08,110 --> 00:31:11,950 transforming transforming Miami into a branded 485 00:31:11,950 --> 00:31:14,990 hub of art, food, comedy, music and live 486 00:31:15,070 --> 00:31:18,280 podcasting. Across immersive installations, 487 00:31:18,360 --> 00:31:21,840 culinary storytelling and performances. McDonald's 488 00:31:21,840 --> 00:31:25,320 centered black creativity and community, including a live 489 00:31:25,400 --> 00:31:29,080 podcast conversation hosted by Kenny Burns and 490 00:31:29,080 --> 00:31:31,960 elevate hers. The strategy here is 491 00:31:32,280 --> 00:31:35,960 experiential amplification. Instead of interrupting 492 00:31:35,960 --> 00:31:39,320 culture with ads, the brand became the stage. 493 00:31:39,560 --> 00:31:43,360 Creating moments that were live, shareable and deeply 494 00:31:43,360 --> 00:31:47,160 human and extending the impact through digital access, 495 00:31:47,320 --> 00:31:51,080 QR codes and post event storytelling. And 496 00:31:51,160 --> 00:31:54,800 this is just one of those experiences that you look at and if you get 497 00:31:54,800 --> 00:31:58,080 to go to the article which will be in the show notes, look at this 498 00:31:58,080 --> 00:32:01,640 thing that they set up. It is incredible. And what an 499 00:32:01,640 --> 00:32:05,400 immersive experience. And all throughout you do see like these little McDonald's logos. 500 00:32:05,640 --> 00:32:09,440 It's like very artistic, but also like there's this weird like corporate 501 00:32:09,440 --> 00:32:13,050 element. But to be able to show up and 502 00:32:13,050 --> 00:32:16,410 support and have like this experiential 503 00:32:16,730 --> 00:32:20,570 environment where people are immersed in the installations, 504 00:32:20,650 --> 00:32:24,490 they're meeting the artists and they're having conversations in real time. 505 00:32:25,210 --> 00:32:28,090 You can't buy that in a 30 second TV spot. 506 00:32:28,570 --> 00:32:32,370 Creating these experiences and including podcasting and 507 00:32:32,370 --> 00:32:35,050 performances and live installations. 508 00:32:35,920 --> 00:32:39,760 Incredible way to, to bring your brand into the community, 509 00:32:40,160 --> 00:32:43,440 to the people who are, are going to be at these installations anyway. 510 00:32:43,840 --> 00:32:47,600 Use some of that corporate influence to, you know, lift 511 00:32:47,600 --> 00:32:51,320 everybody up, build a better community, have these experiences that you, 512 00:32:51,320 --> 00:32:54,880 you just don't get from the television. Who 513 00:32:54,960 --> 00:32:57,360 else better the partner with than McDonald's? Right? Because 514 00:32:58,720 --> 00:33:02,530 McDonald's don't like, yes, they sell burgers and everything, 515 00:33:02,530 --> 00:33:06,210 but they sell a brand. Like they have a system 516 00:33:06,210 --> 00:33:09,810 in place for their franchises to be 517 00:33:09,810 --> 00:33:13,450 successful. Right. So for them 518 00:33:13,450 --> 00:33:17,129 to create something like this, being that they're one of the 519 00:33:17,129 --> 00:33:20,570 most highly 520 00:33:20,570 --> 00:33:24,370 visible brands across the 521 00:33:24,370 --> 00:33:28,170 world, like there's a McDonald's, almost none in every country, 522 00:33:29,240 --> 00:33:32,800 to be able to collaborate with a brand like 523 00:33:32,800 --> 00:33:36,520 McDonald's, it's just showing you 524 00:33:36,760 --> 00:33:40,520 the evolution of podcasting. Yeah. And we're 525 00:33:40,520 --> 00:33:44,360 not just showing you this, oh, look how great McDonald's is. And 526 00:33:44,360 --> 00:33:47,960 they did this whole event and they put this all together. 527 00:33:48,280 --> 00:33:52,120 We're showing you this because these are things that are happening in your community 528 00:33:52,600 --> 00:33:56,330 and communities all over the country, all over the world. And if 529 00:33:56,330 --> 00:34:00,090 it's happening now and it's happening here and there and all these 530 00:34:00,090 --> 00:34:03,850 five other stories that you've heard from us tonight, then why 531 00:34:03,850 --> 00:34:07,690 aren't you doing something like this in your community? I'm sure there's an art gallery, 532 00:34:07,850 --> 00:34:11,529 I'm sure there's a coffee shop, I'm sure there's a library that is 533 00:34:11,529 --> 00:34:14,730 all looking for things to do and people to connect with. 534 00:34:15,130 --> 00:34:18,650 So is there something you can do? Maybe you start with 535 00:34:18,810 --> 00:34:22,589 the local coffee shop as a sponsor or a local bar and they let 536 00:34:22,589 --> 00:34:26,109 you do in an afternoon show on a Saturday when they're not selling that many 537 00:34:26,109 --> 00:34:29,669 beers. You know, you could do things like 538 00:34:29,669 --> 00:34:33,429 this on a smaller scale in your town and bring your 539 00:34:33,429 --> 00:34:36,989 community together and find those like minded people who are just like you, 540 00:34:37,309 --> 00:34:41,029 who love the things that you do and you can tie that in 541 00:34:41,029 --> 00:34:44,709 with your local business community. Oh, 542 00:34:44,709 --> 00:34:47,389 absolutely, absolutely. It's, it's important 543 00:34:49,660 --> 00:34:53,380 so as to be honest. To be honest, 544 00:34:53,380 --> 00:34:55,740 right? To be a successful podcaster, 545 00:34:57,580 --> 00:34:59,500 you, you need to first conquer 546 00:35:00,860 --> 00:35:04,620 locally, need to focus on where you at locally. Right. 547 00:35:04,940 --> 00:35:08,460 And build from there. Like with me, I was 548 00:35:08,460 --> 00:35:12,300 blessed where I had a lot of local 549 00:35:12,300 --> 00:35:15,560 support, I had a lot of co workers and friends 550 00:35:16,120 --> 00:35:19,760 that supported the podcast and that were here 551 00:35:19,760 --> 00:35:22,440 locally and everything to 552 00:35:23,240 --> 00:35:26,960 basically carry it to where we're at 553 00:35:26,960 --> 00:35:29,960 now, where it's growing. 554 00:35:30,760 --> 00:35:34,360 And it's been amazing 555 00:35:34,360 --> 00:35:38,080 because I recall when I first started 556 00:35:38,080 --> 00:35:41,830 it was difficult to find guests and everything. 557 00:35:41,910 --> 00:35:44,550 And now with the way everything is 558 00:35:47,110 --> 00:35:49,590 and the way podcasting is just growing, 559 00:35:51,110 --> 00:35:54,630 I'm like, I open my emails and I probably have 560 00:35:54,710 --> 00:35:58,150 four, five, six people messaging me 561 00:35:58,470 --> 00:36:02,230 wanting to be on the podcast. So yeah, 562 00:36:03,990 --> 00:36:07,710 it's been, is crazy just to see the way 563 00:36:08,830 --> 00:36:12,270 everything is just exploding and growing and just 564 00:36:12,270 --> 00:36:15,870 evolving. The next story that we have coming up is very 565 00:36:15,870 --> 00:36:18,870 similar to one that we had a couple of weeks ago in New York City. 566 00:36:18,870 --> 00:36:22,430 This one's over in Europe. This is 567 00:36:22,830 --> 00:36:26,590 another really cool venue area where they have 568 00:36:26,590 --> 00:36:30,110 live shows, but they're also adding in this additional 569 00:36:30,110 --> 00:36:33,220 place to record recording music, recording, 570 00:36:33,220 --> 00:36:36,900 podcasting. But it's also a civic space, 571 00:36:36,980 --> 00:36:40,340 a space where people can come together and put on show. 572 00:36:40,500 --> 00:36:44,340 So is there this possible collaboration between. Okay, 573 00:36:44,340 --> 00:36:48,020 yeah, I do record my podcast at this venue, but 574 00:36:48,260 --> 00:36:51,460 I'm getting such a following, maybe I should start thinking about 575 00:36:51,860 --> 00:36:55,540 doing a live event on their stage, bringing in my fans 576 00:36:55,780 --> 00:36:59,620 into this venue to do a live show. And I, I love what 577 00:36:59,620 --> 00:37:03,180 they're building here. It's when a music venue builds a podcast 578 00:37:03,180 --> 00:37:06,420 future. A historic music venue in 579 00:37:06,500 --> 00:37:10,140 ipswich called the Bass has been awarded 580 00:37:10,140 --> 00:37:13,780 1.92 million lira to transform. 581 00:37:13,940 --> 00:37:17,580 I think it's lira is that euros it looks like 582 00:37:17,580 --> 00:37:21,300 not US dollars to transform unused space into a 583 00:37:21,300 --> 00:37:24,850 creative digital lab, including podcast studios, live 584 00:37:24,850 --> 00:37:28,010 recording facilities and video production rooms. 585 00:37:28,330 --> 00:37:32,130 Backed by local government funding, the project treats podcasting not as 586 00:37:32,130 --> 00:37:35,970 a hobby, but as a civic infrastructure, investing in 587 00:37:35,970 --> 00:37:39,290 spaces where creators can record, stream and develop 588 00:37:39,450 --> 00:37:43,050 digital skills. Long term, the strategy here is future 589 00:37:43,050 --> 00:37:46,490 proofing venues. Live music spaces are evolving into 590 00:37:46,490 --> 00:37:50,330 multi format creator hubs where podcasts, 591 00:37:50,330 --> 00:37:54,020 video and immersive tech keep buildings active 592 00:37:54,020 --> 00:37:57,780 even when there's no band on stage. And if you think about 593 00:37:57,780 --> 00:38:01,060 every venue you go to, the venue's only open 594 00:38:01,540 --> 00:38:05,020 when there's a show. Right. I, if I've learned anything in the last year and 595 00:38:05,020 --> 00:38:08,700 a half is if I'm not doing a show at Poduty or I haven't 596 00:38:08,700 --> 00:38:12,260 booked anybody, there's a lot of nights a month that this 597 00:38:12,260 --> 00:38:15,980 place sits in the dark. So how do you transform that 598 00:38:15,980 --> 00:38:19,730 space and to become something more than just 599 00:38:19,730 --> 00:38:23,570 a live venue? Well, you get grants, you start thinking 600 00:38:23,570 --> 00:38:27,250 about the creator economy in the long term, you start 601 00:38:27,250 --> 00:38:30,770 building out places for people to record when they're not doing live 602 00:38:30,770 --> 00:38:34,330 shows. And I think this is just a great investment and a win, 603 00:38:34,330 --> 00:38:38,170 win for, for podcasts, wherever this area is. 604 00:38:38,570 --> 00:38:41,690 Yeah, no, absolutely. It's, it's very important that. 605 00:38:43,450 --> 00:38:47,130 To, to be encouraged by, by this story. 606 00:38:47,130 --> 00:38:50,890 Right, because like, with what you're doing 607 00:38:51,370 --> 00:38:54,810 at the theater over there is very important because 608 00:38:54,890 --> 00:38:57,930 you're, you're the next evolution to, to what this is, 609 00:38:58,490 --> 00:39:02,090 right? To creating live shows, to, to, to 610 00:39:02,170 --> 00:39:05,850 go to having a venue like that and, and being able to, 611 00:39:06,170 --> 00:39:09,690 to put out live shows and, and you're, you're 612 00:39:09,690 --> 00:39:13,120 providing something very unique for 613 00:39:13,280 --> 00:39:16,720 people with the 614 00:39:16,720 --> 00:39:20,480 opportunity to be able to come to a 615 00:39:20,480 --> 00:39:24,240 venue and be on stage 616 00:39:24,240 --> 00:39:26,480 and put on a podcast. 617 00:39:29,600 --> 00:39:33,040 And all you really have to do is come down and just 618 00:39:33,440 --> 00:39:37,200 sit down, just come to the theater and record at the theater. 619 00:39:37,280 --> 00:39:40,980 You've got it to where it's, 620 00:39:41,220 --> 00:39:44,580 it's, it's growing. 621 00:39:44,660 --> 00:39:48,340 You've. You've like changed things around from when you first, 622 00:39:48,340 --> 00:39:51,980 from when we did the first live event, when we did that 623 00:39:51,980 --> 00:39:54,260 live weekend, 624 00:39:55,460 --> 00:39:59,140 to now where you got different angles, you've improved. 625 00:39:59,540 --> 00:40:02,180 So yeah, it's important to, to have 626 00:40:03,380 --> 00:40:07,170 places like what you're like with what you're creating because 627 00:40:07,170 --> 00:40:10,930 not everyone is tech savvy and, 628 00:40:11,410 --> 00:40:14,810 and can't afford to. To get the 629 00:40:14,810 --> 00:40:18,410 equipment and all this. So these venues 630 00:40:18,410 --> 00:40:21,330 give give podcasters an opportunity to, 631 00:40:21,970 --> 00:40:25,730 to shine. Yeah, we got down to a science. I 632 00:40:25,730 --> 00:40:29,450 got that white glove service you could pull up in your Uber, walk 633 00:40:29,450 --> 00:40:33,190 onto the stage, record your show. While you're recording the show, call 634 00:40:33,190 --> 00:40:36,950 for your next Uber. Home. Go home. You didn't have to drive here. You 635 00:40:36,950 --> 00:40:40,750 recorded a podcast before you get home. I will have downloaded 636 00:40:40,750 --> 00:40:44,510 the recordings and they will be waiting for you so you can edit 637 00:40:44,510 --> 00:40:48,270 it and then you get half of the ticket revenue. So there's 638 00:40:48,270 --> 00:40:51,870 a lot of opportunity, There's a lot of things being developed and worked on 639 00:40:51,870 --> 00:40:54,550 and places like this. I love what the baths are doing 640 00:40:55,430 --> 00:40:58,950 and I just hope to see more like this in my area. Not just 641 00:40:59,220 --> 00:41:02,900 we know there's happening in New York City, Los Angeles, but Can this 642 00:41:02,900 --> 00:41:06,700 happen in Pittsburgh and Baltimore and the Poconos? I think so. And 643 00:41:06,700 --> 00:41:10,260 I think you're going to see venues like what I built pop up. And I 644 00:41:10,260 --> 00:41:14,060 think you'll see more studios like that all over 645 00:41:14,060 --> 00:41:17,540 the place, which means we are out of our six 646 00:41:17,540 --> 00:41:21,380 stories. Wize, thank you so much for joining me tonight. 647 00:41:21,380 --> 00:41:25,060 Before we go, give everybody those plugs, how can people connect with you, 648 00:41:25,460 --> 00:41:28,980 meet you, see your podcast and listen to it on 649 00:41:29,140 --> 00:41:32,700 Real Wize Productions? Well, my podcast is 650 00:41:32,700 --> 00:41:35,900 on all major platforms. It's Stuck in My Mind 651 00:41:35,900 --> 00:41:38,660 podcast. Stuck in My Mind podcast. 652 00:41:39,700 --> 00:41:43,340 This is like one of my original beanies, so my 653 00:41:43,340 --> 00:41:46,820 original logo. But yeah, it's Stuck in My Mind podcast. Or 654 00:41:47,060 --> 00:41:50,660 on all major platforms. Or go to the Stuck in my mind podcast dot 655 00:41:50,660 --> 00:41:54,090 com. You go to realwiseglobal.com 656 00:41:54,970 --> 00:41:58,730 there you can connect with me. If 657 00:41:58,730 --> 00:42:02,010 you're interested in self publishing, books or 658 00:42:02,970 --> 00:42:06,170 whatever, or want to learn how to launch a podcast, 659 00:42:06,890 --> 00:42:10,330 you can go on the website, set up a 660 00:42:10,970 --> 00:42:14,370 click on one of my calendar links and set up an appointment and we can 661 00:42:14,370 --> 00:42:18,060 get together. Awesome. I'll have all that 662 00:42:18,060 --> 00:42:21,740 in the show notes. And I got some plugs for old Jeffers. We got 663 00:42:21,740 --> 00:42:25,140 Poduty shirts. $10 a shirt, four colors, 664 00:42:25,300 --> 00:42:29,020 five sizes. Get them while they last. I only ordered 665 00:42:29,020 --> 00:42:32,820 100 and they were at least halfway through $10 a piece. 666 00:42:32,980 --> 00:42:35,940 Small through double X and just arrived. 667 00:42:36,100 --> 00:42:39,780 Poduty hats. You like Poduty but on a hat. 668 00:42:39,940 --> 00:42:43,540 All we got at 15 bucks for Poduty hats. It's almost our 669 00:42:43,540 --> 00:42:46,760 cost on those and we talked a little bit about it. 670 00:42:47,240 --> 00:42:50,760 Their shows, your show. How about any show? We'll 671 00:42:50,760 --> 00:42:54,280 host your podcast on our stage. In our theater, 672 00:42:55,000 --> 00:42:58,840 we have the best model in any kind of creator economy. 673 00:42:59,560 --> 00:43:03,360 No contract, no minimum ticket sales. We record it, we 674 00:43:03,360 --> 00:43:07,040 build you a landing page. We handle the ticket sales, we facilitate the 675 00:43:07,040 --> 00:43:10,040 event from start to finish. It's a full 676 00:43:10,120 --> 00:43:13,810 turnkey white glove service. You'll have the best time 677 00:43:13,810 --> 00:43:17,610 coming off that stage after your event. And like I said, before you get 678 00:43:17,610 --> 00:43:21,370 home, you'll already have the recordings waiting for you in your inbox. 679 00:43:21,530 --> 00:43:25,130 That we don't take any rights over your content. 680 00:43:25,770 --> 00:43:29,610 It's 100% recorded for you and you can do anything you 681 00:43:29,610 --> 00:43:33,290 want with it. Which means we are out of time, out 682 00:43:33,290 --> 00:43:37,050 of show. We went through our six stories. We know how to connect with Wize. 683 00:43:37,600 --> 00:43:39,520 Let's hear that theme song. 684 00:44:02,890 --> 00:44:06,450 Only live news podcast about podcasting 685 00:44:06,450 --> 00:44:07,610 from the st. 686 00:44:17,370 --> 00:44:20,250 The only live news podcast about 687 00:44:20,570 --> 00:44:22,890 podcasting from the stage. 688 00:44:28,900 --> 00:44:32,420 From the stage. Oh, thank you everybody for joining us. Tonight, 689 00:44:32,500 --> 00:44:36,180 another episode of Poduty and the News. You can watch us live every 690 00:44:36,260 --> 00:44:39,860 Tuesday and Saturday. The new podcast comes out 691 00:44:39,860 --> 00:44:42,580 Wednesdays and Thursdays, so 692 00:44:43,620 --> 00:44:47,180 keep an eye out. We'll have this episode that is actually going to drop 693 00:44:47,180 --> 00:44:50,420 tomorrow. So I'm going to go home and edit. I'm staying up late tonight. 694 00:44:50,660 --> 00:44:54,500 Watch wise on the feed tomorrow. Poduty and the News. Thank 695 00:44:54,500 --> 00:44:57,300 you everybody. We'll be back Saturday morning.