The Katie Lance Podcast

Facebook is changing how business pages can share external links – and if you’ve seen the new link-limit pop-up, you may be wondering what to do next.

In this video, I’m sharing what I’m doing instead of paying to upgrade, plus two simple Facebook link-sharing workarounds that are especially useful for real estate agents, brokers and small business owners.

We’ll talk about:
– Why Facebook is limiting external links on business pages
– Why I still recommend keeping your Facebook business page active
– How Facebook Events can help you promote open houses, classes and other events
– How to use Facebook Stories to share clickable links
– A simple Canva workflow for listing Stories
– Why Facebook still matters for real estate marketing, search and visibility
– Why I’m not paying to upgrade right now

Facebook isn’t dead – but the way we use it continues to change. Instead of abandoning your business page, it may be time to adjust your strategy.

Have you seen the Facebook link-limit notification yet? Let me know in the comments – and share any workarounds you’ve discovered!

Want ongoing social media and marketing training for real estate professionals?

Join the #GetSocialSmart Academy:
https://katielance.com/academy

CONNECT WITH KATIE:

🔗 Join the #GetSocialSmart Academy: https://katielance.com/academy

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https://katielance.com/

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https://www.katielance.com/contentgrid

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🔗 Book Katie to speak at your next event:
https://www.katielance.com/speaking

ADDITIONAL VIDEOS TO WATCH:
🔗 My Favorite Content Creation Apps I Use Every Day https://youtu.be/jImf4o4BmA4?si=AjeMmkkP2e2jbYV4

🔗 Realtors: Stop Overcomplicating Facebook | What’s Actually Working in 2026 https://youtu.be/ke3r2s8oo8E?si=k-YWvhMC8dWgkhp7

🔗 Facebook Privacy Post Hoax: Stop Copying and Pasting This Viral Scam https://youtu.be/6TuTvbBs8C4?si=lhYK0IGfp2chN_zv

00:00 Facebook Link Limits
00:44 Why Still Post
01:25 Workaround One Events
02:22 Event Posting Tips
03:11 Workaround Two Stories
03:59 Story Link How To
04:41 Quick Recap Templates
05:19 Final Thoughts Invite
05:50 Academy Outro

What is The Katie Lance Podcast?

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!