If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
Steve Sarner spent eight years at Amazon and was VP of sales at Goodreads, which means he understands something most authors don’t:
Book sales are not the point.
What Steve focuses on now is something I think more people should be talking about: not selling books, but seeding them—that is, getting them into the hands of the exact people who can turn them into something bigger.
This, you could say, is my obsession.
We get into:
- How many books you actually need “out in the wild” before anything starts working
- Why giving your book away can be more valuable than selling it
- How books turn into $10,000+ clients (and the rough math behind that)
- The surprising places he’s putting books—from niche events to inside massive companies
- Why reviews matter…even though getting them is borderline impossible
There’s also a story about someone finding their company through AI, requesting the book, reading it and becoming a client—which is basically the entire thesis in action.
Find out more about the company where Steve works, ShelfLife,
here.
Sign up for ShelfLife’s 3-2-1 newsletter
here.
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉
https://www.legacylaunchpadpub.com Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉
https://www.legacylaunchpadpub.com/applyWant to get my book that breaks down 30 years of experience and hundreds of interviews with publishing experts and authors—newly updated for 2026? (You can even ask the book questions. [Really!]) 👉
https://www.legacylaunchpadpub.com/good-authority-book
And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.
What is Behind the Book Cover?
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.
Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it.
Come find out what traditional publishers don't want you to know.