Brick and Mortar Visibility

What if the reason your studio isn’t as profitable as it could be… isn’t because of enrollment or marketing—but because of a few simple accounting mistakes you don’t even know you’re making?
This week I’m joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.
In this episode, we dig into:
 💸 The biggest financial mistakes studio owners make (and how to fix them)
 ⚖️ Why mixing personal and business accounts is more common—and costly—than you think
 🎟 The surprising truth about treating gift cards and class passes as revenue
 📊 How to actually calculate your true marketing costs—and why this number changes everything
Paul breaks it all down in plain English and even shares a powerful resource: his free video, “Understanding Your Fitness Business Finances.” Grab it in the show notes, then go listen—your future self will thank you.

rochaccountingservices.com
Email: paul@rochaccountingservices.com
IG: @paulrochfitbiz
FB: https://www.facebook.com/paul.roch.16
LinkedIN: https://www.linkedin.com/in/paul-roch-cpa-1b758b84/

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.


What is Brick and Mortar Visibility?

Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve.

I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy.

Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors.

Ready to be the only option in town? Let’s do this!